Corus

Corus, developed by trackwave, Inc., is a solution designed to streamline market research workflows. According to the vendor, Corus enables users to design surveys, analyze data, and visualize insights. This software is suitable for companies of various sizes, from startups to Fortune 100 companies, and is utilized by market research professionals, brand managers, advertising agencies, consulting firms, and product developers in different industries.

Key Features

End-to-End Workflow: Corus provides a workflow for market research, including survey design, data analysis, and visualization. According to the vendor, users can seamlessly move through each stage, facilitating a smooth research process.

Insight Workspace: The Insight Workspace in Corus allows users to identify key findings, make callouts, upvote or downvote insights as a team, and export them to a customizable microsite. This collaborative feature is said to enhance team collaboration and streamline the sharing of insights with clients and stakeholders.

Easy Publishing: Users can publish live microsites and presentations with just a click, making it easy to share research findings. The platform also offers a customizable microsite export feature, enabling users to present their insights in an interactive digital format.

Intuitive Survey Editor: Corus offers a survey editor tool with a drag-and-drop interface, aiming to simplify the process of designing surveys. According to the vendor, users can create surveys efficiently and effectively.

Collaboration Tools: Collaboration is emphasized in Corus, providing features such as team tagging, change tracking, and shared workspaces. Users can collaborate with their team or external partners to design surveys that meet their insight needs.

Advanced Logic Functionality: Corus offers advanced logic features, including page blocking and piping logic. The platform claims that these features enhance the flexibility and customization of surveys, allowing for efficient A/B creative testing and personalized surveys.

Enterprise-Level Tools: Corus provides enterprise-level tools such as conjoint analysis, language translation, and customization of survey appearance, available for all pricing tiers. According to the vendor, users can leverage the power of conjoint analysis to assign value to various product attributes, simplify the translation process, and customize the survey appearance to meet their branding needs.

Effortless Reporting: Users can easily save their work to PowerPoint with charts in native Excel format, simplifying the process of creating professional reports. The vendor claims that Corus streamlines the reporting process, allowing users to generate comprehensive and visually appealing reports with ease.

Intuitive Survey Organization: Corus offers an intuitive survey organization feature, allowing users to arrange survey elements effortlessly. This feature aims to enhance the survey design process, ensuring a logical and user-friendly survey structure.