Crealytics

Crealytics Retail Media Middleware plugs in between a retailer's website and sponsored ads vendor. The invisible technology layer aims to drive revenue for retailers and existing vendors by:

- Improving relevancy using the retailer’s own ranking algorithm and personalization so that consumers find what they are looking for quickly, to grow click rates.

- Opening up ad inventory to increase monetization opportunities across the website.

- Increasing competition by allowing multiple demand partners to fulfill inventory, providing retailers the opportunity to build a private marketplace.

As a simple backend API, Crealytics Retail Media Middleware integrates directly into a retailer's ad server, introducing zero third-party cookies. It is presented as compliant with GDPR and international privacy laws, and the vendor states all personally identifiable data is 100% hashed.

Integration takes approximately four weeks, including testing and Q&A. No changes to web design are needed.