Demandbase Data, on the platform

Demandbase Data Cloud includes the company's third-party B2B data is powered by AI which is used to discover optimal accounts based on intent and technographics. users can Inject data and intelligence into the tech stack by purchasing data directly, flowing it into apps with APIs, or using it to keep in-house data clean so that it can be used to produce better insights.

• Account identification - Illuminate the who, what, and when of website activity
• Privacy-centric company information - Discover more accounts and learn more about them
• B2B contact data - Find and connect with decision-makers with contact data
• Curated intent data - Used to trigger campaigns, personalize messaging, avoid churn, and expand accounts.
• Technographics - Providing insights into the hardware and software target accounts used and needed.

The data can be purchased directly to feed systems, data lakes, or data warehouses, or consumed through Demandbase One, the company's complete GTM suite.