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Demandbase One

Demandbase One

Overview

What is Demandbase One?

Demandbase One is a a go-to-market platform that unites sales and marketing teams around rich, reliable Account Intelligence, activated wherever customers are interact with: in advertising, account-based experience (ABX), sales, and across systems. This helps users spot opportunities earlier, engage…

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Recent Reviews

TrustRadius Insights

Demandbase and Engagio are versatile tools that have proven to be invaluable for understanding website visitor demographics, analyzing …
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ABM B2B Platform

8 out of 10
October 27, 2022
Using the platform for Account Intelligence, Intent data and ad publishing. I’m utilizing Demandbase to create separate subscription …
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5 Stars!

8 out of 10
October 05, 2022
I use Demandbase for marketing and sales support across my organization.

We use it primarily for account based marketing and sales …
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Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 17 features
  • Display advertising (5)
    9.1
    91%
  • Standard visitor segmentation (5)
    8.8
    88%
  • Customer interaction histories (5)
    8.6
    86%
  • Ad campaign creation (5)
    8.4
    84%

Reviewer Pros & Cons

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Pricing

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What is Demandbase One?

Demandbase One is a a go-to-market platform that unites sales and marketing teams around rich, reliable Account Intelligence, activated wherever customers are interact with: in advertising, account-based experience (ABX), sales, and across systems. This helps users spot opportunities earlier,…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Demandbase Google Analytics Demo

YouTube

Build an Account List on Demandbase

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Features

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

8.7
Avg 8.1

Ad Campaigns

Features related to creating and deploying ad campaigns.

8.5
Avg 7.9

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

9
Avg 7.8

Intent Data

Intent Data refers to buyer data collected on the internet based on browsing behavior. This data provides intent signals with insights into the buyer journey, helping to gauge user interest in a product or service. It is used to identify and prioritize accounts based on where they are in the buyer cycle, helping to drive pipeline and revenue growth.

8.8
Avg 7.7

ABM Integrations

ABM platform integrations with third-party software and internal tools to enable organizational workflows.

9.1
Avg 8.4
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Product Details

What is Demandbase One?

Demandbase One is a a go-to-market platform that unites sales and marketing teams around Account Intelligence, activated wherever customers are interact with: in advertising, account-based experience (ABX), sales, and across systems. This helps users spot opportunities earlier, engage more intelligently, and close deals faster.

Demandbase One Features

  • Supported: Account-Based Advertising
  • Supported: Website Personalization
  • Supported: ABM Analytics
  • Supported: AI-Driven Account Identification
  • Supported: AI-Driven Sales Development
  • Supported: Conversion Optimization
  • Supported: AI-Driven Content Recommendations
  • Supported: Audience Segmentation
  • Supported: Real-Time Intent

Demandbase One Competitors

Demandbase One Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesGlobal
Supported LanguagesEnglish

Frequently Asked Questions

Demandbase One is a a go-to-market platform that unites sales and marketing teams around rich, reliable Account Intelligence, activated wherever customers are interact with: in advertising, account-based experience (ABX), sales, and across systems. This helps users spot opportunities earlier, engage more intelligently, and close deals faster.

Terminus ABM Platform are common alternatives for Demandbase One.

Reviewers rate Display advertising and Account identification and Automated workflow & orchestration highest, with a score of 9.1.

The most common users of Demandbase One are from Mid-sized Companies (51-1,000 employees).
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Comparisons

View all alternatives
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Reviews and Ratings

(142)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Demandbase and Engagio are versatile tools that have proven to be invaluable for understanding website visitor demographics, analyzing their interests, and driving successful marketing and sales strategies. According to users, Demandbase has been highly effective in predictive behavioral marketing, identifying behaviors that drive leads and opportunities, and facilitating meaningful conversations with the sales team. It enables companies to determine if their target accounts are visiting and engaging with their website, leading to more personalized and effective engagement. Engagio, on the other hand, offers account-based views for both sales and marketing, providing valuable insights into account engagement through heat maps and visualizing prospect activities.

One of the key features of Demandbase is its ability to serve targeted advertising and re-targeting efforts, reducing ad spend waste and enabling personalized engagement with specific accounts. The Forms product has been instrumental in increasing form conversions by augmenting non-critical data and standardizing CRM data for reporting purposes. Demandbase's website content targeting feature allows companies to deliver a personalized experience, resulting in increased engagement and conversion rates. Another notable use case is Demand Analytics, which keeps sales teams informed about targeted prospects visiting their website who may not be in their CRM database.

Demandbase is widely implemented within marketing departments to clean and append account data through its integration with Marketo, providing accurate data regarding target accounts for multiple products. It plays a vital role in account-based campaign strategies, offering web personalization, progressive profiling, and web traffic analysis. The ABX Cloud component helps track engagement, manage target account tiers, personalize website content, and conduct analytics. The Advertising Cloud assists in targeting advertising efforts towards specific accounts.

Users have praised Demandbase for providing visibility into account activity and driving engagement strategies for both marketing and sales teams. It has been particularly useful in creating separate subscription reports for different regions, ensuring relevant data is delivered to the appropriate individuals. Engagio, with its seamless integration with Salesforce, allows for tracking website visitors, analyzing their digital behavior, assigning lead and account scores, and measuring customer engagement. It has been commended for its focus on enabling reporting of account-level metrics for ABM programs and providing valuable insights into the impact of marketing on target accounts.

Overall, Demandbase and Engagio have consistently demonstrated their value by understanding customer behavior, enabling effective personalized engagement strategies, supporting account-based marketing needs, providing detailed insights into account engagement, organizing data across platforms, prioritizing accounts, and presenting valuable insights to sales teams. These tools have become essential for companies looking to optimize their marketing and sales efforts and drive revenue growth through targeted account approaches.

Attribute Ratings

Reviews

(1-25 of 50)
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Score 10 out of 10
Vetted Review
Verified User
Incentivized
Demandbase One has supported our team's strategy to continually adopt a targeted account approach to sales and marketing. Their platform has given us the ability to build propensity models specific to our global regions. We leverage the account scoring capabilities to give our teams the ability to prioritize high intent accounts from their targeted accounts.
  • Taking CRM 1st party data to build machine learning models
  • Automating actions between our Salesforce and Marketo instances
  • Launch in-platform advertising to lift targeted accounts into pipeline
  • Licensing model is confusing
  • UI bugs within some of the setup
  • Internal user usage reporting
If your sales team has a targeted account approach to their day-to-day duties and strategy, then Demandbase will be a key tool in their tech stack. If your team is looking to build more intent reporting into their outreach and account monitoring, Demandbase provides really powerful intent tracking to prioritize accounts.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Demandbase to launch ABM campaigns to the right accounts who are showing the right buyers signals. Their B2B DSP has premium publisher sites where we can trust our ad is going to be shown to the right buyer groups.

We also leverage Orchestration which allows us to create strategic omni-channel marketing plays, targeting the right audiences on the platforms they engage with most, at the right time.

In addition, sales leverages Demandbase in order to prioritize accounts and get alerted when their accounts are engaging with our business and showing intent.
  • ABM Display Advertising for B2B
  • Orchestration
  • Sales Alerts
  • Multiple Journey Stages (On their Road Map)
  • Private Lists and Reports - missing functionality to leverage private lists in reporting and reports are missing the functionality to lock selectors on public reports.
Demandbase is a must have at our company. From an advertising standpoint it has allowed us to scale our ABM strategies and exceed benchmarks in our display ads.

Our sales users are spending less time researching accounts and more time selling as Demandbase makes it easy for them to get alerted when accounts are showing intent and engagement with our business.

I'm looking forward to the release of the multiple account journey product update, which will allow us to see how accounts are engaging with our other product areas and where we are missing the mark with engaging with those accounts who may be showing buyer signals with a particular GTM.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We utilize Demandbase to organize data across disparate platforms to create a complete view of account activity. It also allows Marketing to prioritize accounts by engagement and present valuable insights to sales and enhance multi-touch tracking and conversion analytics. Demandbase also enables account highlights, engagement trends and activities to be viewed on the Salesforce account record.
  • engagement data all in one view
  • reports to view top account activity weekly
  • view account movement dynamically through journey
  • integrations with 3rd party platforms for additional engagement to be tracked
Demandbase allows for engagement to be tracked at the marketing and sales levels to provide ROI. This allows for accountability across all stakeholders. Demandbase also has a vast display advertising network which has been helpful in our brand awareness initiatives.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Our organizational needs have changed, and we decided as a whole to change our campaign strategy from casting a wide net into the ocean to focus on small ponds, knowing what kind of fish are waiting for us there. Therefore, the need of a good ABM platform was crucial. This is where Demandbase entered, and provided the best solution for us - relying not just on our CRM data, it also has out-of-the-box features that could be calculated on top of our CRM data and provide another layer of intent for accounts, and even persons - thus making our campaign efforts more efficient, we get a better value for our buck, and we also managed to bring our sales team closer and improve the dialogue with them, providing them accurate data regarding target accounts for multiple products we sell.
  • ABM
  • Sales <> Marketing Alignment
  • Audience Segmentation
  • Target Account List & Orchestration
  • Internal Analysis
  • CRM Integration and Data Usage
Demandbase is well suited for B2B companies willing to put advertising budgets, knowing they will get a return for it. It is good for catch-all, adding new logos, but mainly for targeting known accounts or hitlist accounts that were marked by your sales team.
Demandbase won't suit B2C companies, nor companies that work on low budgets. Also, if your campaigns are very conversion oriented - you might underutilize this platform, even though there's a workaround - you could use this platform for list creation and then target those lists elsewhere (it worked for us)
Dylan Freier | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
At our organization, we rely on Demandbase One to drive revenue growth across our entire GTM team. Our sales team, in particular, relies heavily on the platform to track and prioritize tiered accounts. As an ABM Marketer, I find the tool to be incredibly helpful in identifying and prioritizing target accounts, tracking engagement, and personalizing our messaging.Our ABM program utilizes a range of features within Demandbase One, including account-based advertising and orchestration, to streamline our efforts across marketing and sales teams. The platform has been invaluable for our entire GTM team, ensuring that sales and marketing are aligned and working towards the same goals.
  • Analytics and Insights
  • Account Prioritization
  • Orchestration
  • Account Based Advertising
  • Journey Building
  • None I can think of
Providing sales teams with the insights they need to have more meaningful conversations with prospects, Targeting high-value accounts with personalized and relevant messaging, and Providing sales teams with valuable data about prospects' behavior and interests to tailor messaging and address their needs, Automation, Orchestration, Journey Building
Mandy Hanson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Demandbase One is the ABM platform we use and is one of the most important pieces of our ABM tech stack. We use several Demandbase modules: 1) Ad Targeting - we use the Ad Targeting platform to target very specific 1:1 accounts as well as larger 1:few/many accounts based on vertical and persona. Demandbase also offers person-based targeting which has been a game changer when trying to reach specific individuals. 2) Orchestrate - we are able to build many different campaigns outside of DB in order to help us scale. This has been extremely helpful with a small team. 3) Intent Data Platform - we are able to run campaigns off of specific keywords, especially competitive keywords which allows us to target prospects in the "shopping" stage. In addition, our sales team uses the engagement insights in order to see which of their target accounts have been on the website and engaging with our brand.

  • The Demandbase UI is user-friendly, easy to navigate and super intuitive.
  • Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
  • Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.
  • Ad targeting reporting in SFDC is currently missing
  • Ad reach in to smaller accounts
Demandbase is the best platform for all companies in my opinion. The platform is very easy to use so it would be well-suited for a company new to ABM but also robust enough for a company well in to their ABM journey. Demandbase offers all of the features and modules needed to run ABM campaigns and demonstrate ROI.
October 27, 2022

ABM B2B Platform

Shikha Pakhide | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Using the platform for Account Intelligence, Intent data and ad publishing. I’m utilizing Demandbase to create separate subscription reports for each region to further encourage sales. Each person receives the data that is most relevant to them and the personalization ensures that the report makes sense to them.
  • Intent Data
  • Account Intelligence Email Alerts
  • Advertising
  • Integration with HubSpot
Establish a solid ideal customer profile — and make sure everyone agrees on it.
Decide which industries to target and when is the best time to approach them.
Sit down with your sales counterparts, make sure you understand their goals, and then work together to achieve them
Jodi Lebow | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use the ABX Cloud as the core of our account-based efforts to track engagement, manage our target account tiers, see website analytics, personalize website content, and do analytics. We use the Advertising Cloud for targeted advertising efforts to our target accounts. We looked to Demandbase to provide a data-centric CenterPoint for marketing and sales to gain visibility into account activity and to help drive our overall engagement strategies.
  • Demandbase provides unified visibility to what is going on in accounts and helps shape the content and conversations we have with them.
  • The ability to orchestrate and drive engagement across many channels and connect it to a personalized experience on our digital properties.
  • Demandbase provides a data-centric conversation so we can look at what is happening in accounts and what is working and not just rely on hunches and guesses around which accounts are engaging with us, might be active in the market, etc.
  • Would love to see Demandbase continue to expand global capabilities to identify the location of intent signals, support non-English language, etc.
  • Expand advertising targeting capabilities at the persona level to tailor specific ads by role for known and new contacts.
Demandbase has deep expertise in the ABX space and is a solid platform for companies of all sizes or industries. They are great for helping teams just get started with an account-based approach as well as those that are more mature and expanding ABX efforts.
October 05, 2022

5 Stars!

Score 8 out of 10
Vetted Review
Verified User
I use Demandbase for marketing and sales support across my organization.

We use it primarily for account based marketing and sales enablement.
  • Personalized Ads
  • Sales enablement
  • Customer service/account management
  • Make it simplier
  • Lower costs
  • Increase use cases
I'd definitely recommend DB for a large scale enterprise company, its very helpful in driving ABM across the org and teaching ABM strategy to the sales team.

The personalized marketing banner ads are great, and the weekly snapshot reporting for sales is also super helpful!

I'd recommend for anyone trying to implement across an org!
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use Demandbase for display campaigns to surround our prospects and customers with relevant content, new product offerings, trial offers, competitive campaigns, etc. We run 3-5 campaigns quarterly through Demandbase. We leverage Demandbase intent to ensure we are showing our prospects and customers the most relevant content based on their web activity or intent keywords.
  • Support is quick to respond
  • Self launching campaigns
  • Strategy and optimization guidance
  • Enabling contact roles to limit the access users have within Demandbase
  • Performance measurement of bounce rates
The Demandbase team is quick to respond to questions, quick to provide guidance, and always willing to jump on a call. They answer any and all questions to the best of their capability, and when they cannot, they are quick to take the question to a product lead. The team is prompt to respond to personalized campaign efforts.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Demandbase to support our account based marketing needs. It's an application that allows us to see which companies in our territories are researching our software solution. We are able to see the content they engage with to help us get warmer introductions rather than completely cold demand generation. It helps us focus on the right accounts to reach out to.
  • Insight on what prospects are engaging with
  • Scores the content that prospects are engaging with to gauge how much interest a prospect potentially has
  • Easy to navigate through the application.
  • I trust the insights that Demandbase provides.
  • Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
  • The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
  • It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
  • Overall happy with the product
Demandbase is well suited for people who are prospecting into a territory and having your prospects come to you based on their interest in your product. It's another arrow in the quiver for getting meetings with people who are engaged with your product. The first thing I do in the morning as an SDR is going into Demandbase to see which new potential prospects show up in the highlighted section. It helps know which prospects are already aware of your product and generates a warmer conversation.

It's not a silver bullet. Some of the prospects may be doing research but are not in a buying cycle at the moment. It's helpful to not overly share what they've downloaded or engaged with but rather use a general elevator pitch with specific examples of how we could help with problems they're facing.
Score 9 out of 10
Vetted Review
Verified User
DemandBase has helped us scale our marketing programs across the board. We leverage DemandBase to segment our target audience, as well as utilize intent signals to identify accounts that are increasing engagement. We also use the personalization tool to personalize the website by segment and journey stage. This has increased conversion on our homepage as well as increased time on the website by over 300%.
  • Personalization for the website via any segmentation
  • Easily create targeted advertisements and lists
  • Strong segmentation of prospects and identify prospects by journey stage
  • Definitely a learning curve, highly recommend doing their certification courses to get full use of the tool
DemandBase is definitely a great tool that really empowers both marketing teams as well as sales teams. It takes a while to get up and running so don't expect immediate results/everyone to get on board with it immediately. Although they do have great CS and support to help you get set up!
February 17, 2022

Best ABM Platform

Arpana Priyadarshini | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Demandbase to understand intent and engagement data at the account level, and such insights help our sales team to know how their accounts are engaging, so they plan their outreach. It also helps them to optimize their time to close more deals. We also use Demandbase as a source of truth for all kinds of engagement like digital ads, organic visits, marketing emails, website chat, etc.
  • Insight around intent data
  • Account level analytics
  • Account journey stages
  • Account scoring
  • Automation
  • Integration
  • Advertisement
  • Speed of data sync
Demandbase helps us recognize potential accounts at a very early stage of the buying cycle, giving us enough time to research those accounts, get the right people, and educate them. We can use our ad budget diligently to reach the right audience, so we have better ROI on our ad spent.
Cass Holloway | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It allows me to specifically, target accounts and industries in my territory which maximizes my productive time going after accounts that have shown some level of interest in our planning solutions, instead of broadly pursuing unqualified accounts in my territory which is a huge waste of time and resources. With Demandbase, I can hone in and develop specific messaging and campaigns that target somewhat qualified accounts.
  • Dashboards - Provide the first, best key insights into user interest.
  • Form fills - The second best area of key insights.
  • Site Analytics - My favorite for broad-based, targeted marketing.
  • Better training - It's always about usability and I think this could be vastly improved.
  • Less is more. The interface could be simplified even further. Though it is pretty darn good as it sits.
  • The emailed reports should show actual data so I don't have to go to the application.
For sales and marketing professionals, Demandbase is a must-have. I don't see how anyone can market and/or sell into their territories without having some insight into the customer base/users in that territory. The insights gained through Demandbase are invaluable.
January 14, 2022

ABM Super Tool

Trent Johnson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Demandbase helps us solve the problem of knowing what our customers are interested in. It gives us a true ABM window into the things that drive their progress and growth. For example, it helps me select which customers are interested in digital transformation and cloud growth. Thus, I can enter conversations with them equipped with lots of tools for success.
  • Insights
  • Marketing
  • Account Prioritization
  • Filters
  • Engagement Minutes
It is extremely well suited when you are attempting to crack into an account. Brushing up on hot topics that they are searching [for] is effective.

It is less well suited if you are attempting to reach out to specific people at a certain company, as most of the engagement reports are about what anonymous sources searched at that company. There are some specific people, however.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Demandbase offers comprehensive account-based marketing/sales support and provides detailed insights to account engagement across our target accounts. We were able to leverage the platform to set up our account-based marketing program from the ground up and rely on the analytics Demandbase provides to understand how our target audiences engage with our content and further discover where these companies are at in the buyer journey and surface the insights to our sales team to help to kick off conversations with prospects.
  • Upload various target company lists into the platform to dissect the data.
  • Set up specific advertising campaigns against multiple lists to support ABM's effort.
  • Get real-time insights on how audiences engage with the content and how many times they have visited our web properties.
  • Availability to target via paid social channels.
  • Integrate with Microsoft Dynamics and not only Salesforce.
  • Get actual people data on who has looked at the content.
Demandbase allows us to upload and/or build various target account lists so we can set up specific advertising campaigns for different audiences, then surface real-time insights to our sales team to prioritize activities based on account engagement. The Demandbase success team also provided excellent support and services during the implementation process before and after to ensure we continue to see success across our program.
Tony Purstell | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
First, it shows me whall accounts are in my territory if they are in Salesforce already. Gives me all the information about the accounts I need. Find out what accounts in my territory what is happening in those accounts that relate to my business.
  • Accounts in my terrirtoy and the number of sites they have visisted
  • Most engaged accounts
  • Then who in the accounts is enganging out sites and Intents
  • there is a ton of data, but it is had to understand it all
  • need a more simple, clean view
  • easier to make imputs or selection of what data I want to see.
Every salesperson has to make calls whether they are cold calls or following up on deals. The demand base gives you information to use to help do both.
Steven Tsao | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
We use Demandbase One (AKA Engagio) to track website visitors, spiking accounts, and their digital behavior once on our domain, and assign lead and account scores to them. Engagio allows us to know which accounts are coming to our site, and what are they doing during their visits. Another problem resolved is to reveal the contacts who are on our site.
  • Account score based on engagement.
  • Known contact engagement.
  • Account reveal based on IP.
  • Still too many unknown visitors to our site.
  • Need to display more demographic data on the unknown visitors.
Engagio is best suited for companies above medium-size (600+ employees), with meaningful website traffic of 500+ per day. Anything less, the tool will not be beneficial to you. Another good criterion is if you are doing a lot of outbound promotion (GDN, Syndication, Paid Social), and you are getting a lot of unknown traffic back to you, Engagio will reveal all the visiting accounts to you.
Micah Platt | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Love Demandbase and it's previous version of Engagio. It quickly gives insights on how to connect with my customers and find a way to give them value.
  • Recent marketing communication that was received.
  • Search history of customers.
  • Business landscape.
  • Executives with interest.
  • Notifications sometimes are not clear as to what made the customer engage.
  • Ease of searching recent contacts.
  • Better contact information for the engaged prospects.
A fantastic tool to add to all the other activities we do. Most of my process is spent finding common ground and a reason to interact with my prospects. This gives that insight and should be added to everyone's process.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Demandbase was purchased as a tool to try to do predictive behavioral marketing and understand better what types of behaviors off of our own website were driving leads and opportunities. It was also intended to be a way to keep track of the level of interest and market to our most important accounts and decision-makers.
  • Intent based marketing information
  • Notifications for sales teams
  • Strategic intelligence delivery
  • Integrations with major platforms.
  • Ease of use
  • Support documentation
  • Training
  • Quality of account success managers.
I think Demandbase is an appropriate tool for an organization that is highly dedicated to its account-based marketing strategy and where Marketing and Sales are very well aligned. It's very important that both parts of the organization are aware of exactly what Demandbase can do and what it cannot and that they orchestrate their efforts to get the most out of it. I also think it requires a well stood up Marketing team to manage and get the most out of.
Joseph Alleruzzo | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Demandbase in conjunction with our clients to tap into their ABM solutions via self-service. We primarily use the audience identification platform to find the best targets based on site analytics. From there, we activate media through their platform for ad campaigns to reach their business goals.
  • The consultants are always helpful.
  • Overall strategy development is great.
  • Lots of data and insights
  • Ease of activation
  • Overall price is high.
  • Limited CRM integrations
  • Hard to tie to sales team efforts
Before Demandbase, we had to rely on partners to use their ABM solutions and had everything in spreadsheets. Now, we can actively use their platform to manage everything to discover audiences, segment, and activate media. We are also able to work with the client to track their target accounts and ensure they were engaged at all times.
Suraj Pandit | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Our sales team loves the views Engagio provides into how their accounts are engaging with our marketing content, website, and so on. It's great when you get a tool like this and don't then need to sell it internally. The way of presenting and mapping the data shows how all are clicking our website. Personally, I think the best thing about Engagio is the lead-to-account matching it provides. Engagio identifies which of the accounts in your Salesforce a lead would belong to if it were a contact, and then it lets you either auto-convert or write account level data to the lead (like account owner or number of open opportunities).
  • Single sign-on support.
  • More advanced permissions than just admin/user.
  • Visualisation of the dashboard to get more insight outcome.
  • Too many ways to create the same thing which creates confusion.
  • Single sign-on support.
Engagio is best suited for companies that have long sales cycles, dealing with large accounts with multiple decision makers. I don't think Engagio would make much sense for a company that has quick sales cycles with relatively few decision makers.
Andrew Brisebois | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Demandbase is mostly used by our corporate marketing team to place targetted ads on ideal account types. As Business Development reps, we can view account engagement on ads or websites.
  • Tracking lead engagement
  • Showing which pages leads have visited
  • Speed and response time could improve
  • If the accounts you upload via CSV do not match to the letter, it will not work.
Demandbase is good for initial lead engagement before sales outreach. It is also good for tracking whether accounts you are performing cold outreach on are getting your emails/voicemails. Demandbase is not great if you are swamped for time, and it isn't always clear who in the company clicked an ad.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Demandbase is used solely by the sales and marketing departments for the purposes of ABM ad campaigns and targeting. By searching companies by intent, we are able to better narrow down and identify the prospective companies with the highest probability of a meeting or sale. The platform works great in allowing us to see which of these targeted companies have visited our website quickly and easily.
  • The targeting campaigns are very effective and create a high volume of impressions.
  • The company database is quite extensive and it's rare a company isn't in there.
  • Importing contacts can be a challenge when the names don't line up properly.
  • Adding companies to a subsequent list could be much easier.
Demandbase is great for focused ABM activities or large pool targeting. However, the process to not only import but verify and explore each contact is time consuming; so either real focused ABM activities, where you have the time to double check and explore the information or it's great for large imports, where it's alright if 15%-30% don't import and it doesn't matter that you're missing that much.
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