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Score 8.2 out of 100
Top Rated


Recent Reviews

Best in class ABM platform

8 out of 10
March 21, 2022
We use Demandbase to support our account based marketing needs. It's an application that allows us to see which companies in our …
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ABM Super Tool

8 out of 10
January 14, 2022
Demandbase helps us solve the problem of knowing what our customers are interested in. It gives us a true ABM window into the things that …
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Great features and value

10 out of 10
August 30, 2021

We utilize Demandbase to organize data across disparate platforms to create a complete view of account activity. It also allows Marketing …

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What is Demandbase?

Demandbase is all about Smarter GTM™ Their solutions unite sales and marketing teams around rich, reliable Account Intelligence, activated wherever customers are interact with: in advertising, account-based experience (ABX), sales, and across systems. This helps users spot opportunities…

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  • Free/Freemium Version
  • Premium Consulting / Integration Services

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What is RollWorks?

RollWorks, a division of NextRoll, offers B2B companies an account-based platform to align marketing and sales efforts, and grow revenue. Powered by proprietary data and machine learning, RollWorks’ solutions address the needs of organizations large and small —from those with established ABM…

What is

Based in San Francisco, is a Demand Generation and ABM platform designed to execute thousands of B2B campaigns in a matter of hours, automatically optimizing campaigns for pipeline impact at a high velocity.

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Product Details

What is Demandbase?

Demandbase is all about Smarter GTM™

Their solutions unite sales and marketing teams around rich, reliable Account Intelligence, activated wherever customers are interact with: in advertising, account-based experience (ABX), sales, and across systems. This helps users spot opportunities earlier, engage more intelligently, and close deals faster.

Demandbase Features

  • Supported: Account-Based Advertising
  • Supported: Website Personalization
  • Supported: ABM Analytics
  • Supported: AI-Driven Account Identification
  • Supported: AI-Driven Sales Development
  • Supported: Conversion Optimization
  • Supported: AI-Driven Content Recommendations
  • Supported: Audience Segmentation
  • Supported: Real-Time Intent

Demandbase Integrations

  • Conversion optimization
  • CMS
  • CRM
  • Analytics platforms
  • Content marketing
  • Sales enablement
  • MAS

Demandbase Competitors

Demandbase Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesGlobal
Supported LanguagesEnglish


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Frequently Asked Questions

What is Demandbase's best feature?

Reviewers rate Implementation Rating highest, with a score of 10.

Who uses Demandbase?

The most common users of Demandbase are from Mid-sized Companies (51-1,000 employees) and the Computer Software industry.


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Score 7 out of 10
Vetted Review
Verified User
Review Source
We use Demandbase for display campaigns to surround our prospects and customers with relevant content, new product offerings, trial offers, competitive campaigns, etc. We run 3-5 campaigns quarterly through Demandbase. We leverage Demandbase intent to ensure we are showing our prospects and customers the most relevant content based on their web activity or intent keywords.
  • Support is quick to respond
  • Self launching campaigns
  • Strategy and optimization guidance
  • Enabling contact roles to limit the access users have within Demandbase
  • Performance measurement of bounce rates
The Demandbase team is quick to respond to questions, quick to provide guidance, and always willing to jump on a call. They answer any and all questions to the best of their capability, and when they cannot, they are quick to take the question to a product lead. The team is prompt to respond to personalized campaign efforts.
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Demandbase to support our account based marketing needs. It's an application that allows us to see which companies in our territories are researching our software solution. We are able to see the content they engage with to help us get warmer introductions rather than completely cold demand generation. It helps us focus on the right accounts to reach out to.
  • Insight on what prospects are engaging with
  • Scores the content that prospects are engaging with to gauge how much interest a prospect potentially has
  • Easy to navigate through the application.
  • I trust the insights that Demandbase provides.
  • Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
  • The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
  • It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
  • Overall happy with the product
Demandbase is well suited for people who are prospecting into a territory and having your prospects come to you based on their interest in your product. It's another arrow in the quiver for getting meetings with people who are engaged with your product. The first thing I do in the morning as an SDR is going into Demandbase to see which new potential prospects show up in the highlighted section. It helps know which prospects are already aware of your product and generates a warmer conversation.

It's not a silver bullet. Some of the prospects may be doing research but are not in a buying cycle at the moment. It's helpful to not overly share what they've downloaded or engaged with but rather use a general elevator pitch with specific examples of how we could help with problems they're facing.
Score 9 out of 10
Vetted Review
Verified User
Review Source
DemandBase has helped us scale our marketing programs across the board. We leverage DemandBase to segment our target audience, as well as utilize intent signals to identify accounts that are increasing engagement. We also use the personalization tool to personalize the website by segment and journey stage. This has increased conversion on our homepage as well as increased time on the website by over 300%.
  • Personalization for the website via any segmentation
  • Easily create targeted advertisements and lists
  • Strong segmentation of prospects and identify prospects by journey stage
  • Definitely a learning curve, highly recommend doing their certification courses to get full use of the tool
DemandBase is definitely a great tool that really empowers both marketing teams as well as sales teams. It takes a while to get up and running so don't expect immediate results/everyone to get on board with it immediately. Although they do have great CS and support to help you get set up!
February 17, 2022

Best ABM Platform

Arpana Priyadarshini | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Demandbase to understand intent and engagement data at the account level, and such insights help our sales team to know how their accounts are engaging, so they plan their outreach. It also helps them to optimize their time to close more deals. We also use Demandbase as a source of truth for all kinds of engagement like digital ads, organic visits, marketing emails, website chat, etc.
  • Insight around intent data
  • Account level analytics
  • Account journey stages
  • Account scoring
  • Automation
  • Integration
  • Advertisement
  • Speed of data sync
Demandbase helps us recognize potential accounts at a very early stage of the buying cycle, giving us enough time to research those accounts, get the right people, and educate them. We can use our ad budget diligently to reach the right audience, so we have better ROI on our ad spent.
Cass Holloway | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
It allows me to specifically, target accounts and industries in my territory which maximizes my productive time going after accounts that have shown some level of interest in our planning solutions, instead of broadly pursuing unqualified accounts in my territory which is a huge waste of time and resources. With Demandbase, I can hone in and develop specific messaging and campaigns that target somewhat qualified accounts.
  • Dashboards - Provide the first, best key insights into user interest.
  • Form fills - The second best area of key insights.
  • Site Analytics - My favorite for broad-based, targeted marketing.
  • Better training - It's always about usability and I think this could be vastly improved.
  • Less is more. The interface could be simplified even further. Though it is pretty darn good as it sits.
  • The emailed reports should show actual data so I don't have to go to the application.
For sales and marketing professionals, Demandbase is a must-have. I don't see how anyone can market and/or sell into their territories without having some insight into the customer base/users in that territory. The insights gained through Demandbase are invaluable.
January 14, 2022

ABM Super Tool

Trent Johnson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Demandbase helps us solve the problem of knowing what our customers are interested in. It gives us a true ABM window into the things that drive their progress and growth. For example, it helps me select which customers are interested in digital transformation and cloud growth. Thus, I can enter conversations with them equipped with lots of tools for success.
  • Insights
  • Marketing
  • Account Prioritization
  • Filters
  • Engagement Minutes
It is extremely well suited when you are attempting to crack into an account. Brushing up on hot topics that they are searching [for] is effective.

It is less well suited if you are attempting to reach out to specific people at a certain company, as most of the engagement reports are about what anonymous sources searched at that company. There are some specific people, however.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Demandbase offers comprehensive account-based marketing/sales support and provides detailed insights to account engagement across our target accounts. We were able to leverage the platform to set up our account-based marketing program from the ground up and rely on the analytics Demandbase provides to understand how our target audiences engage with our content and further discover where these companies are at in the buyer journey and surface the insights to our sales team to help to kick off conversations with prospects.
  • Upload various target company lists into the platform to dissect the data.
  • Set up specific advertising campaigns against multiple lists to support ABM's effort.
  • Get real-time insights on how audiences engage with the content and how many times they have visited our web properties.
  • Availability to target via paid social channels.
  • Integrate with Microsoft Dynamics and not only Salesforce.
  • Get actual people data on who has looked at the content.
Demandbase allows us to upload and/or build various target account lists so we can set up specific advertising campaigns for different audiences, then surface real-time insights to our sales team to prioritize activities based on account engagement. The Demandbase success team also provided excellent support and services during the implementation process before and after to ensure we continue to see success across our program.
Tony Purstell | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
First, it shows me whall accounts are in my territory if they are in Salesforce already. Gives me all the information about the accounts I need. Find out what accounts in my territory what is happening in those accounts that relate to my business.
  • Accounts in my terrirtoy and the number of sites they have visisted
  • Most engaged accounts
  • Then who in the accounts is enganging out sites and Intents
  • there is a ton of data, but it is had to understand it all
  • need a more simple, clean view
  • easier to make imputs or selection of what data I want to see.
Every salesperson has to make calls whether they are cold calls or following up on deals. The demand base gives you information to use to help do both.
Steven Tsao | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source
We use Demandbase One (AKA Engagio) to track website visitors, spiking accounts, and their digital behavior once on our domain, and assign lead and account scores to them. Engagio allows us to know which accounts are coming to our site, and what are they doing during their visits. Another problem resolved is to reveal the contacts who are on our site.
  • Account score based on engagement.
  • Known contact engagement.
  • Account reveal based on IP.
  • Still too many unknown visitors to our site.
  • Need to display more demographic data on the unknown visitors.
Engagio is best suited for companies above medium-size (600+ employees), with meaningful website traffic of 500+ per day. Anything less, the tool will not be beneficial to you. Another good criterion is if you are doing a lot of outbound promotion (GDN, Syndication, Paid Social), and you are getting a lot of unknown traffic back to you, Engagio will reveal all the visiting accounts to you.
Score 10 out of 10
Vetted Review
Verified User
Review Source

We utilize Demandbase to organize data across disparate platforms to create a complete view of account activity. It also allows Marketing to prioritize accounts by engagement and present valuable insights to sales and enhance multi-touch tracking and conversion analytics. Demandbase also enables account highlights, engagement trends and activities to be viewed on the Salesforce account record.

  • engagement data all in one view
  • reports to view top account activity weekly
  • view account movement dynamically through journey
  • integrations with 3rd party platforms for additional engagement to be tracked
Demandbase allows for engagement to be tracked at the marketing and sales levels to provide ROI. This allows for accountability across all stakeholders.
Micah Platt | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Love Demandbase and it's previous version of Engagio. It quickly gives insights on how to connect with my customers and find a way to give them value.
  • Recent marketing communication that was received.
  • Search history of customers.
  • Business landscape.
  • Executives with interest.
  • Notifications sometimes are not clear as to what made the customer engage.
  • Ease of searching recent contacts.
  • Better contact information for the engaged prospects.
A fantastic tool to add to all the other activities we do. Most of my process is spent finding common ground and a reason to interact with my prospects. This gives that insight and should be added to everyone's process.
Score 6 out of 10
Vetted Review
Verified User
Review Source
Demandbase was purchased as a tool to try to do predictive behavioral marketing and understand better what types of behaviors off of our own website were driving leads and opportunities. It was also intended to be a way to keep track of the level of interest and market to our most important accounts and decision-makers.
  • Intent based marketing information
  • Notifications for sales teams
  • Strategic intelligence delivery
  • Integrations with major platforms.
  • Ease of use
  • Support documentation
  • Training
  • Quality of account success managers.
I think Demandbase is an appropriate tool for an organization that is highly dedicated to its account-based marketing strategy and where Marketing and Sales are very well aligned. It's very important that both parts of the organization are aware of exactly what Demandbase can do and what it cannot and that they orchestrate their efforts to get the most out of it. I also think it requires a well stood up Marketing team to manage and get the most out of.
Joseph Alleruzzo | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Demandbase in conjunction with our clients to tap into their ABM solutions via self-service. We primarily use the audience identification platform to find the best targets based on site analytics. From there, we activate media through their platform for ad campaigns to reach their business goals.
  • The consultants are always helpful.
  • Overall strategy development is great.
  • Lots of data and insights
  • Ease of activation
  • Overall price is high.
  • Limited CRM integrations
  • Hard to tie to sales team efforts
Before Demandbase, we had to rely on partners to use their ABM solutions and had everything in spreadsheets. Now, we can actively use their platform to manage everything to discover audiences, segment, and activate media. We are also able to work with the client to track their target accounts and ensure they were engaged at all times.
Their support team is always available and is very helpful. They help with set up/kickoffs along with consultation for us and the client. We have quarterly sessions to review data, progress, and next steps, which is super valuable to us.
Suraj Pandit | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Our sales team loves the views Engagio provides into how their accounts are engaging with our marketing content, website, and so on. It's great when you get a tool like this and don't then need to sell it internally. The way of presenting and mapping the data shows how all are clicking our website. Personally, I think the best thing about Engagio is the lead-to-account matching it provides. Engagio identifies which of the accounts in your Salesforce a lead would belong to if it were a contact, and then it lets you either auto-convert or write account level data to the lead (like account owner or number of open opportunities).
  • Single sign-on support.
  • More advanced permissions than just admin/user.
  • Visualisation of the dashboard to get more insight outcome.
  • Too many ways to create the same thing which creates confusion.
  • Single sign-on support.
Engagio is best suited for companies that have long sales cycles, dealing with large accounts with multiple decision makers. I don't think Engagio would make much sense for a company that has quick sales cycles with relatively few decision makers.
Score 9 out of 10
Vetted Review
Verified User
Review Source
It helps you find organizations that are searching for similar products.
  • Leads
  • Territory planning
  • Prospecting
  • Accuracy of location
  • Relevance of search
  • Account activity
Territory research and planning.
When I asked why they listed some accounts that didn't search on my company they didn't have a very great response.
Andrew Brisebois | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source
Demandbase is mostly used by our corporate marketing team to place targetted ads on ideal account types. As Business Development reps, we can view account engagement on ads or websites.
  • Tracking lead engagement
  • Showing which pages leads have visited
  • Speed and response time could improve
  • If the accounts you upload via CSV do not match to the letter, it will not work.
Demandbase is good for initial lead engagement before sales outreach. It is also good for tracking whether accounts you are performing cold outreach on are getting your emails/voicemails. Demandbase is not great if you are swamped for time, and it isn't always clear who in the company clicked an ad.
We have had some problems with discrepancies between what we thought we were getting versus what is written in the contract.
Score 7 out of 10
Vetted Review
Verified User
Review Source
Demandbase is used solely by the sales and marketing departments for the purposes of ABM ad campaigns and targeting. By searching companies by intent, we are able to better narrow down and identify the prospective companies with the highest probability of a meeting or sale. The platform works great in allowing us to see which of these targeted companies have visited our website quickly and easily.
  • The targeting campaigns are very effective and create a high volume of impressions.
  • The company database is quite extensive and it's rare a company isn't in there.
  • Importing contacts can be a challenge when the names don't line up properly.
  • Adding companies to a subsequent list could be much easier.
Demandbase is great for focused ABM activities or large pool targeting. However, the process to not only import but verify and explore each contact is time consuming; so either real focused ABM activities, where you have the time to double check and explore the information or it's great for large imports, where it's alright if 15%-30% don't import and it doesn't matter that you're missing that much.
I don't deal a whole lot with the customer support, focused more on the use of it but from my experience, it's been fine. They've replied to my issues in a timely manner, never more than a day. The advertising team might be another story but I can't speak directly to that.
Michelle Markelz | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Demandbase was used as demand generation tool. Its retargeting solution was part of our digital advertising strategy, and its web personalization solution supported our account-based approach to our website. We also used Demandbase's account selection solution to help us choose the accounts we would pursue.
  • The account selection tool does a good job of ranking accounts by criteria. You can sort your target accounts by intent, size, industry, surging traffic or interest, or combinations of factors.
  • The retargeting tool allows for personalized ads at scale. Without having to create hundreds or thousands of creative sets, you can dynamically customize ads to speak to your prospects by name.
  • Demandbase's reporting provides great visualizations of the impact of your marketing efforts. You can see from first touch to closed business how deals were influenced by your efforts.
  • Demandbase's account list upload can be a tedious process if the database you are syncing is not very clean. You may have to do a lot of manual account verification if the domain you have assigned a target account does not match the domain associated with that company in Demandbase's database.
  • Demandbase suggests that salespeople can use intent signals and web traffic trends to make targeted follow-up, but in reality, surging intent from a company with hundreds of thousands of people is not enough detail to know who to prospect from that account. It is a good directional indicator, but not very actionable for one-to-one outreach.
  • Like the domains associated with each account, the industry that Demandbase assigns to each account may not match up with the industry that your company has assigned to a prospect. If you want to target your ads by industry, this can be a challenge that must be overcome manually.
Demandbase is best for marketers with large target account lists who want to scale personalized marketing efforts. Demandbase's functionality is lost on small account lists. It is also a great tool for sales and marketing teams who are just starting to build their target account list or who are refreshing their list. It's AI is good for putting some intent data behind the selection process.
Our customer success representative always made an effort to find answers for us and loop-in other resources when needed. Unfortunately, there were some challenges that just could not be overcome because of the cons noted earlier.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Engage has been instrumental in keeping track of my communication with prospects/clients and keeping things personal to each prospect/client. I love the fact that it's very account focused and it allows you to see the bigger picture when it comes to the company's organizational structure. I use it across the entire organization.
  • Account data.
  • Contact history.
  • Contact information.
  • Organization.
  • Less clicks to get to where you need to get to.
  • Customer service.
Engagio is well suited for someone who is taking more of an account-based approach and who wants to be super targeted in their outreach. I would recommend this program to someone who is doing more of an enterprise sale, especially if there are more than one decision-maker in the dealmaking process.
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Engagio to determine who is engaging with Mulesoft content (directly or indirectly) and to determine how long they have engaged with our content. It is an incredible prospecting tool and allowed my team to prioritize people and accounts effectively and efficiently.You can search by account owner or by specific account, which is very helpful!
  • Love the graph views to see who is engaging and for how long
  • Love how you can filter by account owner to see which accounts have a higher propensity to buy
  • Sometimes lags in runtimes
  • You cannot copy the propsect's name for easy search on LinkedIn
  • It allows prospects to put blank data (name, company), which isn't helpful
Well suited for prospecting and to determine who are "hot leads" and why. It is great for determining what an account cares about since you can filter by content viewed and come up with a POV accordingly. It is not great for finding new contacts who have not engaged.
December 04, 2019

Engagio is great!

Score 10 out of 10
Vetted Review
Verified User
Review Source
Engagio is used at my company to track activity and engagement for my customers and prospects. Our sales department uses it to see what content people are interacting with and what contacts may be evaluating our company. It gives us insight to reach out in a timely manner to increase the likelihood of getting a meeting.
  • Tracking activity
  • Looking at engagement
  • Helps in reaching out quickly to prospects at the right time
  • It would be great if there was a way that my marketing team could link the exact content they saw
  • Give the user control over how frequently we are notified
Engagio is well-suited for sales teams looking for insight into customer and prospect engagement. It is a great platform to see who is viewing content, what they've clicked on, and what they've filled out. This helps sales teams to reach out at the right time and tailor the messaging accordingly.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Engagio is being used by the marketing and sales teams to identify accounts that we might want to target for ABM campaigns. The sales team also uses Engagio engagement reports to see which of their accounts are interacting with us the most and might be low hanging fruit for them to further nurture.
  • Clearly shows which accounts are actively engaging with us.
  • Allows us to see a snapshot of our web traffic and which companies are visiting our site.
  • Gives us a view into our open opportunities and which stage they're at in the process.
  • I would like to see more in-depth integrations with Marketo.
  • Lead scoring best practices to help with set up.
  • More training materials to help get teams trained on the features available.
Engagio is great for giving sales and marketing teams insight into which marketing efforts are getting the most engagement, and which accounts should be targeted for further nurturing. The reports available are great if you can get your sales team to use them the way they are intended to be used. Set up and implementation does take quite a bit of time, but the payoff is worth it. You just need to make sure it's not just done, but done right, in order to reap the benefits.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Demandbase for our ABM efforts where we are targeting and doing our outbound marketing to large enterprise companies who may be looking to purchase IT hardware, conferencing equipment, and large displays. It is being used by a few people in our B2B marketing team however we may expand the usage to our sales team in 2019. Demandbase allows us to advertise specifically to the companies we want and through their analytics tools; we can measure engagement and content consumption. We can prioritize which companies we should focus our marketing on by looking at the engagement level and intent data.
  • ABM (Account Based Marketing) is their strongest offering. Their ABM platform tools such as Ad Targeting is very simple to use with minimum training. It is so much easier to use than other ABM platform we reviewed in the past.
  • Analytics quality is one of the best we have used if not the best. We love the UI and it is not convoluted with so much data.
  • Account Selection which is also part of their ABM Platform is intuitive and very useful. It allows us to quickly choose our target customers with lookalike modeling or intent data. It also help us to rank our target accounts better.
  • One of the tool called "Engagement Orchestration" was not as good as other platforms we reviewed such as Engagio.
  • Hard to say without doing the full cost analysis with others we reviewed but their tool is more expensive than other platforms that are out there.
  • I wish they offered more in-depth trainings and office hours to ask questions like how Salesforce does it.
Demandbase is great for companies who are targeting a large number of companies to sell or market to but do not have enough marketing budget to do full-blown marketing campaigns for all of them. It can really help you prioritize your target customers and maximize your advertising. They can be too expensive for companies who are just starting on ABM.
Tesia Ray | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Engagio is our account-based analytics platform that we have used at our company since launching ABM. We use it to understand the impact our marketing has on our target accounts, so that we can have a better conversation with our sales team and really tailor our messaging to help close more clients. Engagio is primarily used only in the Marketing department, but our sales team interacts with the reporting to better target current prospects. What I really value about Engagio is the focus on enabling reporting of account-level metrics for ABM that we can apply to multiple campaigns as we move forward for better success. It has really given us visibility into our account data and helps control our opportunity efforts.
  • The lead to account matching is awesome. Engagio identifies which of the accounts in our Salesforce instance that a lead would belong to if it were a contact.
  • Allowing for ABM-focused analytics in Salesforce.
  • The details around the behavior of the prospects regarding the duration of visits, pages, etc.
  • Functionality of admin/user roles
  • Additional help reosurces
Engagio is best for companies that have longer sales cycles that deal with very large accounts entailing multiple decision makers. In these cases, it really shows value for the end user by letting you see what everyone at those accounts is interacting with to help you better tailor your campaigns.

I don't believe that Engagio would be a rational choice for those with very quick sales cycles or companies with bad data.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Demandbase is being used so we can target specific companies with ads and also in our own website create company-specific and industry-specific content to generate more quality leads. We also use Demandbase with Google Analytics to show our Sales Reps their accounts activities on our site even if they are not filling out any forms. Demandbase it helps us target more specifically some companies when we believe they are closer to buy or more interested in our products and services
  • Target specific industries to have the right content on our site
  • Get the information from specific companies and knowing their activity on the website
  • Help you create other ways that content can be tailored for specific companies and/or industries
  • Pricing can be a problem with Demandbase, it is a great service but some programs are not sustainable
  • Give customers advice on what works and what doesn't from their experience working with other organizations
When an organization has industry-specific content and/or wants to target a certain group in specific. Demandbase integrates well with Google Analytics and helps the organization see the companies you are trying to target some content to and check if they are interacting with it. I wouldn't recommend Demandbase to companies that do not need to segment their content by industry; because it might not be necessary and it can be very expensive.