TrustRadius
https://media.trustradius.com/product-logos/WI/PZ/VM1FTZGM8CL0.JPEGDemandbaseDemandbase is the leader and the expert of ABM Technology.2018-11-26T22:18:29.104ZWe use Demandbase for our ABM efforts where we are targeting and doing our outbound marketing to large enterprise companies who may be looking to purchase IT hardware, conferencing equipment, and large displays. It is being used by a few people in our B2B marketing team however we may expand the usage to our sales team in 2019. Demandbase allows us to advertise specifically to the companies we want and through their analytics tools; we can measure engagement and content consumption. We can prioritize which companies we should focus our marketing on by looking at the engagement level and intent data.,ABM (Account Based Marketing) is their strongest offering. Their ABM platform tools such as Ad Targeting is very simple to use with minimum training. It is so much easier to use than other ABM platform we reviewed in the past.
Analytics quality is one of the best we have used if not the best. We love the UI and it is not convoluted with so much data.
Account Selection which is also part of their ABM Platform is intuitive and very useful. It allows us to quickly choose our target customers with lookalike modeling or intent data. It also help us to rank our target accounts better.,One of the tool called "Engagement Orchestration" was not as good as other platforms we reviewed such as Engagio.
Hard to say without doing the full cost analysis with others we reviewed but their tool is more expensive than other platforms that are out there.
I wish they offered more in-depth trainings and office hours to ask questions like how Salesforce does it.,9,Demandbase provided positive impact on our business objectives because we can closely monitor how we are doing with accounts we are targeting. We were able to put our marketing dollars in right places and our executives are happy because we can show them the progress of our ABM efforts, all in real-time.
We can easily show our ROI through Analytics which is very easy to use and understand. We can provide great examples on how we are optimizing our programmatic advertising.
Our sales team is happy that they can see which of their accounts are engaging with us more and consuming more content we created.,,Pardot, Salesforce Analytics Cloud, RainKing (acquired by DiscoverOrg)Jay KangDemandbase: it is very useful and Sales Reps love it but it can be very pricey2018-05-21T22:04:03.717ZDemandbase is being used so we can target specific companies with ads and also in our own website create company-specific and industry-specific content to generate more quality leads. We also use Demandbase with Google Analytics to show our Sales Reps their accounts activities on our site even if they are not filling out any forms. Demandbase it helps us target more specifically some companies when we believe they are closer to buy or more interested in our products and services,Target specific industries to have the right content on our site
Get the information from specific companies and knowing their activity on the website
Help you create other ways that content can be tailored for specific companies and/or industries,Pricing can be a problem with Demandbase, it is a great service but some programs are not sustainable
Give customers advice on what works and what doesn't from their experience working with other organizations,9,If Demandbase helps us bring any deal with their Ads program, the program can be paid by that itself, so it can be very minimal effort for a big ROI.
If it does not bring any closed-won deals it might be a little bit of a loss since the pricing of some of the programs.
Would like to keep using these programs year-round but because of the pricing, it is difficult to work in the budget.,Quip, BrightEdgeVerified UserGreat for B2B businesses!2018-01-16T20:33:57.358ZAs the only website Engineer working in a startup that critically uses website visitors to analyze interest in our company at this stage, Demandbase has provided a great tool to understand the demographics of about 85% of the traffic that visits our website. The data it also provides is also great to use to attribute to the sales that our business makes and helps us capitalize on our targeted advertisements to increase our sales at this stage.,For B2B companies, this is a great tool that provides accurate targeting and easy to personalize for these types of sales.
This is one of the best tools for quality leads on product sales, which makes it one of the best ABM tools out there.
It is great to see simple to advanced real-time site analytics/traffic statistics for websites.
Demandbase is best at helping with great insights that can help further push website traffic.,It can take quite a while for data to be extrapolated by Demandbase.
The pricing for their products isn't really flexible for startup companies, which I think should be treated as a more valuable customer in their market.
Sometimes the simplification that Demandbase likes to feature causes data to be a little bit too innaccurate and generalized.,8,Positive: It greatly increased the research and marketing efficiency on our sales and was a great product to use for that matter.
Negative: The high price of using this software made us expect greater gains in sales than we actually received.
Positive: We feel like we have much more information in the market sector than we had before.,Reachforce,Slack, Ubuntu Linux, TrelloFedor ParetskyDemandBase ABM Enterprise Partner2017-12-05T16:22:09.247ZWe currently use Demandbase in support of our tier 1 campaigns for ABM display. We also have the full suite of offerings from Demandbase for the web, personalization, progressive profiling, web traffic analysis, ect. I really like their newest offerings with the acquisition of Spriderbook so that we're now enabled to garner the insights from our media investment and share those with Field Marketing to then assist sales with their outreach.,ABM Enablement, Account Insights.
Orchestration of a full ABM campaign (Digital, Media, Enablement).
ABM focused web strategies.,IP based targeting, I feel like I'm wasting impressions at the account level since it's not able to target by job title.
Too expensive, their CPM is high!
Full integrations of their offerings, too many dashboards.,7,Account Based Marketing strategies and insights have enabled our ABM programs.
Negative: IP based targeting and CPM when I'm not confident I'm really reaching the buyers at the accounts I want to penetrate.,Jaimie Bakas (Crandell)Hit a homerun with Demandbase2016-09-07T21:14:23.555ZDemandbase is used to identify if our target accounts are visiting and engaging with our website.,Provides firmographic data that we can infuse into our analytics system.
Provides firmographic data that we can infuse into our marketing automation system.
Allows us to dynamically shorten our lead gen forms with firmagraphic data such as industry, company revenue and employee range.,Dynamic forms integration requires expert JS knowledge.
Analytics integration requires expert JS knowledge.
API integration requires developer resources thus this isn't a plug and play integration.,10,Great insights on enterprise company visits.,,Adobe Analytics, Oracle EloquaDion JonesTarget Site Visitors based on Industry/Account info from Demandbase2014-02-21T15:18:30.808ZDenmandbase allows us to create personalized user experience for anonymous visitors on our site, leading to higher engagement and conversion.
Demandbase basically provides additional data such as industry, industry, whether the visitor company is B2B or B2C, etc. about the visitors to our sites.
We have currently implemented it on selected sites and have plans to implement it all the external sites.,Demandbase provides easy integration with Adobe Analytics. This is available through a connector or through APIs which can be embedded in the website pages
Demandbase attributes are available in Adobe Target for targeting purposes
Demandbase data is available for reporting in Site Catalyst just like other custom evar and sprops,It would be nice if the connector to Adobe Analytics allowed more attributes to be selected. Currently the connector is limited to 8 fixed and 8 custom variables be selected.
Demandbase provides company info, our users are looking for site info as well. E.g. Most big enterprises have multiple locations and our users will like to get to business site for targeting.,9,Enabled us to do account based targeting that is expected to have good ROI
Enabled us to do industry based targeting that is expected to be a big deal
Provided us better insights about visitors to our site, allowing us to analyse their behaviors better.,Not applicable,,8,Implemented in-houseNaveen JainOptimization and Personalization with Demandbase2014-05-08T20:40:42.806ZDemandbase Advertising allows us to eliminate marketing waste by displaying banners to only those companies and industries we are trying to reach. Demandbase Analytics enables us to segment, analyze and prioritize our data for actionable insights. The Content module gives us the ability to tailor our message to individuals based on company, industry or company size. Demandbase Forms helps us increase our conversion rates on our lead generation forms.,Data integration with Google Analytics is great. It gives us additional data points to segment and analyze.
The forms module decreases the number of form fields we need to ask our prospects but also passes more firmographic information behind the scenes.
Demandbase Content gives us great flexibility to use along with Optimizely to run split test messaging to different industries.,A front end interface to help manage the content module would be helpful.
Having default dashboards and reports available in Google Analytics would help.,10,Huge increase in form conversion rates
Huge increase in engagement metrics for specific industries we target.
Nice solid lift in engagement from companies we are specifically trying to do business with.,,10Tom BergerB2B Websites should be using Demandbase!2014-02-13T22:53:45.574ZI use Demandbase to uncover who is accessing my website (and my client's websites) in order to better analyze web traffic and target content based upon Company, Industry and Company Size. It helps me see who is using my website before they self-identify themselves, which helps my sales team know who is interested in our products.,Helps B2B companies see what companies, industries and types of companies are interested in their products
Allows companies to proactively target content based upon type of company or company size
Allows companies to use online chat for specific companies that they are targeting in the sales process,There will always be improvements that can be made to increase accuracy of visitor identification, especially from smaller companies using local ISP's,8,Demandbase has helped me close business by focusing my lead generation efforts on companies that I know are interested in my services or use products that I consult on
At Salesforce.com, I used Demandbase to alert sales about companies that are "actively" looking at our products, which led to faster close times and increased revenues,Bizo,9Adam GrecoMarketing Cloud + Sales Cloud = B2B Cloud (The Bridge to Success)2014-06-04T01:22:32.957ZI use Demandbase to service both the sales and marketing departments. In the marketing department, I use Targeted Advertising and Re-targeting to serve our online display ads only to accounts who we need to engage to drive business growth- thereby reducing ad spend waste. I use the Forms product to increase form conversions by augmenting non-form-critical, firm-o-graphic data to reduce form questions, increase conversions and standardize CRM data for reporting. I use website content targeting to deliver a personalized experience to our site visitors to increase engagement and drive higher conversion rates. I use Demand Analytics to keep sales informed of targeted prospects visiting our website who are not in our CRM database so that they can be informed of how prospects are interacting with our messaging and be prompt and contextual in out-reach.,Demandbase helps streamline online ad spend by allowing me to serve display ads only the organizations that matter in order to grow our business. This cuts our ad spend by nearly 50% with increase performance. Combining this with the Demand Performance tool, I can now see exactly how these campaigns are directly impacting my pipeline without the need to BI or 3rd party tools.
Demandbase allows me to personalize my website experience based upon any parameter I deem important so that the customer experience on our site is as personalized as possible. The more personal I can make our website experience, the higher our conversion rates climb.
Demandbase's Analytics allows the sales organization to stay informed with how prospects are engaging with our website, even if they are not in our CRM system. This allows them to be contextual in their follow up as well as identify new prospects with whom they are not yet engaged - all without requiring a sales person to become proficient with site analytics tools such as Google Analytics or Omniture.,The growth of the Target Advertising platform could allow users to build their own ads without the requirement of the ad management team. This would streamline speed to market and testing methodologies while freeing up internal resources to build product and consult with clients for optimized success.,9,5% increase in CTR from dynamic ad creative
20% introduction to pipeline of display advertising targeted enterprise accounts
approx. 300% ROI on first targeted advertising campaign,,10John DeringDemandbase works!2014-03-05T22:57:19.141ZDemandbase is a great product and provides excellent results. We primarily implemented Demandbase within the marketing department to clean and append account data through the Marketo integration. We plan to begin testing it for account-based targeting on landing pages, display ads and other website features in the near future. No complaints so far.,Account-based marketing
Automated data cleansing
Company-targeted advertising
Content targeting,Account data quality
"Account Short Names" are sometimes unusable and require manual cleansing,10,Increased employee efficiency
More control and accuracy over CRM account data
Increased lead conversion
Improved reporting,10Marc HansenGreat Data for B2B2014-03-01T00:11:22.824ZWe are use DemandBase to add the "who" to our website traffic and activity, without forcing users to log into the site. We are able to gain insight into our account based marketing, add web personalization and send firmographic information on the back end to reps for click to chat on the site. For B2B companies this information is so valuable!,Add Company information to web traffic.
Fill out hidden fields on forms to reduced required fields and increase conversion rates.
Add custom fields to the web traffic such as Customer vs. Prospects.,They should add the ability to easily add the Duns number to your web data if you have a contract with D&B.,9,Better customer service through click to chat by providing the rep with detail information from DemandBase.,,10,10,Our rep is working with me to create a custom variable that allows us to separate our web traffic int Customer, Partner and Prospect. This information will be great to see how different users interact with the site and which pages are most useful for them.Elizabeth LawsonA must have tool for any B2B company to prioritize sales, personalize marketing and improve customer support. Demandbase is for account-level insights to boost ROI2013-08-27T18:36:13.748ZDemandbase is a reverse IP technology which plugs into your website and maps a visitor on your website to large enterprises (in real-time) and reveals crucial attributes such as industry, size, revenue, location etc. They have improved their match rate in the US from 16-20% to 33-35% in the US. Outside of the US the match rate is low, around 10%. This is most useful for a B2B company. If you use the demandbase technology on your website then you can tell apart the visits coming from your potential or existing client companies and serve them better. It opens up a world of possibilities of learning about what products and services your future or existing clients are interested in and what kind of support they are looking for - by marrying web analytics data with Demandbase.,This technology only works for visits emerging from large enterprises. If the visitor is accessing your website from outside of his/her company network (e.g. working from home and using an ISP) then you can not identify those visits. Also, if there is IP-spoofing used by some large/mid-size corporations then you can get falsified data.
Same logic holds for small or micro businesses where the business uses an ISP (internet service provider such as Comcast or AT&T) to browse your website then those visits can not be mapped back to a particular small/micro business.,There are plenty but to name a few, 1) highly qualified sales leads 2) serving personalized content to improve customer experience 3) increase conversion by shortening sales process 4) upsell or cross sell products to existing customer base.,10,10,Provide account based insights for large enterprise accounts.
Integrate with other data sources such as SiteCatalyst (web analytics) data, VOC data, product analytics data to provide a 360 degree view of the most important customers for a B2B company
Prioritize sales and marketing for major/key accounts. Improve lead quality by arming the sales personnel with advance knowledge about the clients.
Identify Up-sell and Cross-sell opportunities.,,Professional services company,10,Self-taught,Yes. The most important part is to integrate this technology in your web analytics system very efficiently. For example, we integrated it with Adobe's Insight tool (some companies use it with Adobe Discover). If it is integrated correctly then it is very easy to access, use and maximize it potential. I would highly recommend using outside consultants who specialize in such integration if you don't have internal expertise.,10Kinjal ShahGreat Product for Beginners.2013-10-22T16:42:00.838ZPrior to working with Demandbase I was completely against analytics, I wanted nothing to do with them and wanted to stay as far away from them as possible. However, after being introduced to Demandbase, I realized how easy it was to use. Demandbase made it very easy to be able to tag the sites you wanted to track. I was able to get information as far back as 3 months, any further and I was able to get that information directly from Demandbase Customer Service.
Starting off I had to just log into Demandbase and I was sent to the home page. Afterwards I had to go to the tab where the analytic data was stored. There I was able to select the websites I wanted to track, the type of companies I was interested in (i.e global, states, which states, how large, by reveneue, etc.) I was also able to see how the companies accessed our sites (i.e. which search engine, which search words , etc.) This made it easier for me to make an analysis and provide the team with a direction on what was and wasn't working. This also helped me to determine where to place our advertisements.,Unfortunately, I ran into one big problem and a couple small problems with Demandbase. Starting off with the big problem, the site would sometimes provide me with multiple URLs for one page, which would throw my analysis off because I would have to locate the same page name and make sure the URLs added up. However, sometimes Demandbase would return my page name as "Not Found", although information on that page was provided. I had contacted Demandbase to resolve but they told me it was our engineers, our engineers said everything was fine and it was Demandbase. Thus, I would have to eliminate a couple pages to make my analysis fluid.
Another issue with Demandbase was removing sites from the tagged list, took too much time. You had to remove each site, one by one, there was no ability to remove a bulk amount of sites at one time. This obviously took up time and made it a nuisance. Also, You can have up to 150 different URLs in the tag list, for a company like VMware, that quota was met very quickly. Thus I had to remove some URLs and re-tag them later. This took time and made the process way too long. I think it would be easier if Demandbase created the ability to create URL groups and save them, so I can reuse them later.,We are able to place advertisements on the correct sites as well as assist the Field Marketing Team with which companies to approach. Lets say that our Sales Reps are going after Company A with product AB, however Company A only viewed product AB 3 times in the year. Whereas Company B viewed product AB 20 times, we are able to have our sales reps put there attention on Company B. Also, we are able to see which product Company A is accessing, having Sales reps try to sell them the product they are interested in. This helps save our Sales Reps time and keeps them well informed. I am not sure of the percent or $ amount of ROI, but I can assure you that the product has paid for itself many times already.,10,8Verified UserDemandbase Works Well in US but not EMEA / APAC2013-10-17T16:59:28.603ZIt provided firmographic information on who is visiting your site and what they are doing. This info can be used by sales and targeting your content,It works well for US/CND companies but does not work well for EMEA and APAC companies. In APAC region, many companies are using ISP to run their internet and DB cannot detect which companies are these - make sense.,would help in content targeting....,8,8,It provides web intelligence on corporate visitors visiting your site and their action on your site that would help in developing Sales plays.,,Implemented in-house,10,Self-taught,Yes.,No,7Verified User"Need-to-have" product.2013-03-08T00:14:40.122ZServes up relevant content on your website in conjunction with your CMS. Example: If someone from Healthcare industry comes to the DocuSign website - we servce them a relevant Call To Action and content - whitepapers, webinars, etc.
Streamlines our forms to optimize the experience for folks trying to get information - we don't have to ask as many field forms, so our conversion rates are higher. Form simplification without missing out on necessary info for sales to qualify the lead and have a better conversation
Serves up targeted content on our homepage, so visitors do not bounce right away because they do not realize we have a solution for them,The product does what it says it will do,Higher conversion rates on forms
Lower abandonment rates
Increase in leads,10,10,Demandbase is a web optimization and targeting platform.
It helps DocuSign optimize their forms - ask less questions, but still receive all of the necessary information. Forms ID returns about 40 fields - most important for us being industry, company size, location information (company-based info), so we do not have to ask the client and risk abandonment.
Content ID allows us to serve up company size and industry relevant content in real-time when someone comes to our website.
AdFocus allows us to serve different ads based on where a unique company is in our buying/sales cycle,,Implemented in-house,10,Online training
Self-taught,9,This is the second time I have purchased and implemented Demandbase. They provide the necessary materials and support to get the solution up and running.,No,10Verified User
Unspecified
Demandbase
36 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
