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- No setup fee
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- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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Features Scorecard
Product Details
What is Demandbase?
Demandbase is all about Smarter GTM™
Their solutions unite sales and marketing teams around rich, reliable Account Intelligence, activated wherever customers are interact with: in advertising, account-based experience (ABX), sales, and across systems. This helps users spot opportunities earlier, engage more intelligently, and close deals faster.
Demandbase Features
- Supported: Account-Based Advertising
- Supported: Website Personalization
- Supported: ABM Analytics
- Supported: AI-Driven Account Identification
- Supported: AI-Driven Sales Development
- Supported: Conversion Optimization
- Supported: AI-Driven Content Recommendations
- Supported: Audience Segmentation
- Supported: Real-Time Intent
Demandbase Integrations
- Conversion optimization
- CMS
- CRM
- Analytics platforms
- Content marketing
- Sales enablement
- MAS
Demandbase Competitors
- Terminus ABM Platform
- Dun & Bradstreet
Demandbase Technical Details
Deployment Types | SaaS |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Supported Countries | Global |
Supported Languages | English |
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Reviews and Ratings
Reviews
(1-25 of 42)- Popular Filters
Being everywhere our prospects and customers are
- Support is quick to respond
- Self launching campaigns
- Strategy and optimization guidance
- Enabling contact roles to limit the access users have within Demandbase
- Performance measurement of bounce rates
Best in class ABM platform
- Insight on what prospects are engaging with
- Scores the content that prospects are engaging with to gauge how much interest a prospect potentially has
- Easy to navigate through the application.
- I trust the insights that Demandbase provides.
- Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
- The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
- It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
- Overall happy with the product
The perfect tool for high growth marketing teams
- Personalization for the website via any segmentation
- Easily create targeted advertisements and lists
- Strong segmentation of prospects and identify prospects by journey stage
- Definitely a learning curve, highly recommend doing their certification courses to get full use of the tool
Best ABM Platform
- Insight around intent data
- Account level analytics
- Account journey stages
- Account scoring
- Automation
- Integration
- Advertisement
- Speed of data sync
Demandbase - Indispensible for Sales & Marketing Professionals
- Dashboards - Provide the first, best key insights into user interest.
- Form fills - The second best area of key insights.
- Site Analytics - My favorite for broad-based, targeted marketing.
- Better training - It's always about usability and I think this could be vastly improved.
- Less is more. The interface could be simplified even further. Though it is pretty darn good as it sits.
- The emailed reports should show actual data so I don't have to go to the application.
ABM Super Tool
- Insights
- Marketing
- Account Prioritization
- Filters
- Engagement Minutes
Sophisticated platform for account-based marketing/sales needs
- Upload various target company lists into the platform to dissect the data.
- Set up specific advertising campaigns against multiple lists to support ABM's effort.
- Get real-time insights on how audiences engage with the content and how many times they have visited our web properties.
- Availability to target via paid social channels.
- Integrate with Microsoft Dynamics and not only Salesforce.
- Get actual people data on who has looked at the content.
- Accounts in my terrirtoy and the number of sites they have visisted
- Most engaged accounts
- Then who in the accounts is enganging out sites and Intents
- there is a ton of data, but it is had to understand it all
- need a more simple, clean view
- easier to make imputs or selection of what data I want to see.
Engagio, why did you join DemandBase?
- Account score based on engagement.
- Known contact engagement.
- Account reveal based on IP.
- Still too many unknown visitors to our site.
- Need to display more demographic data on the unknown visitors.
Great features and value
We utilize Demandbase to organize data across disparate platforms to create a complete view of account activity. It also allows Marketing to prioritize accounts by engagement and present valuable insights to sales and enhance multi-touch tracking and conversion analytics. Demandbase also enables account highlights, engagement trends and activities to be viewed on the Salesforce account record.
- engagement data all in one view
- reports to view top account activity weekly
- view account movement dynamically through journey
- integrations with 3rd party platforms for additional engagement to be tracked
Great tool! Add to the arsenal.
- Recent marketing communication that was received.
- Search history of customers.
- Business landscape.
- Executives with interest.
- Notifications sometimes are not clear as to what made the customer engage.
- Ease of searching recent contacts.
- Better contact information for the engaged prospects.
- Intent based marketing information
- Notifications for sales teams
- Strategic intelligence delivery
- Integrations with major platforms.
- Ease of use
- Support documentation
- Training
- Quality of account success managers.
Demandbase is a leader in ABM, but it's pricey.
- The consultants are always helpful.
- Overall strategy development is great.
- Lots of data and insights
- Ease of activation
- Overall price is high.
- Limited CRM integrations
- Hard to tie to sales team efforts
ENGAGIO - POWERFUL AND ACTIONABLE INSIGHT
- Single sign-on support.
- More advanced permissions than just admin/user.
- Visualisation of the dashboard to get more insight outcome.
- Too many ways to create the same thing which creates confusion.
- Single sign-on support.
Territory Planning & Lead Tool
- Leads
- Territory planning
- Prospecting
- Accuracy of location
- Relevance of search
- Account activity
- Tracking lead engagement
- Showing which pages leads have visited
- Speed and response time could improve
- If the accounts you upload via CSV do not match to the letter, it will not work.
Demandbase does its job well with a few workarounds
- The targeting campaigns are very effective and create a high volume of impressions.
- The company database is quite extensive and it's rare a company isn't in there.
- Importing contacts can be a challenge when the names don't line up properly.
- Adding companies to a subsequent list could be much easier.
Intent-based, Personalized Digital Marketing at Scale
- The account selection tool does a good job of ranking accounts by criteria. You can sort your target accounts by intent, size, industry, surging traffic or interest, or combinations of factors.
- The retargeting tool allows for personalized ads at scale. Without having to create hundreds or thousands of creative sets, you can dynamically customize ads to speak to your prospects by name.
- Demandbase's reporting provides great visualizations of the impact of your marketing efforts. You can see from first touch to closed business how deals were influenced by your efforts.
- Demandbase's account list upload can be a tedious process if the database you are syncing is not very clean. You may have to do a lot of manual account verification if the domain you have assigned a target account does not match the domain associated with that company in Demandbase's database.
- Demandbase suggests that salespeople can use intent signals and web traffic trends to make targeted follow-up, but in reality, surging intent from a company with hundreds of thousands of people is not enough detail to know who to prospect from that account. It is a good directional indicator, but not very actionable for one-to-one outreach.
- Like the domains associated with each account, the industry that Demandbase assigns to each account may not match up with the industry that your company has assigned to a prospect. If you want to target your ads by industry, this can be a challenge that must be overcome manually.
Great program for enterprise sales!
- Account data.
- Contact history.
- Contact information.
- Organization.
- Less clicks to get to where you need to get to.
- Customer service.
Great tool!! Amazing for prospecting.
- Love the graph views to see who is engaging and for how long
- Love how you can filter by account owner to see which accounts have a higher propensity to buy
- Sometimes lags in runtimes
- You cannot copy the propsect's name for easy search on LinkedIn
- It allows prospects to put blank data (name, company), which isn't helpful
Engagio is great!
- Tracking activity
- Looking at engagement
- Helps in reaching out quickly to prospects at the right time
- It would be great if there was a way that my marketing team could link the exact content they saw
- Give the user control over how frequently we are notified
Engagio Gives Us Valuable Insight Into Low-Hanging Fruit
- Clearly shows which accounts are actively engaging with us.
- Allows us to see a snapshot of our web traffic and which companies are visiting our site.
- Gives us a view into our open opportunities and which stage they're at in the process.
- I would like to see more in-depth integrations with Marketo.
- Lead scoring best practices to help with set up.
- More training materials to help get teams trained on the features available.
Demandbase is the leader and the expert of ABM Technology.
- ABM (Account Based Marketing) is their strongest offering. Their ABM platform tools such as Ad Targeting is very simple to use with minimum training. It is so much easier to use than other ABM platform we reviewed in the past.
- Analytics quality is one of the best we have used if not the best. We love the UI and it is not convoluted with so much data.
- Account Selection which is also part of their ABM Platform is intuitive and very useful. It allows us to quickly choose our target customers with lookalike modeling or intent data. It also help us to rank our target accounts better.
- One of the tool called "Engagement Orchestration" was not as good as other platforms we reviewed such as Engagio.
- Hard to say without doing the full cost analysis with others we reviewed but their tool is more expensive than other platforms that are out there.
- I wish they offered more in-depth trainings and office hours to ask questions like how Salesforce does it.
Turn to Engagio for Optimal ABM
- The lead to account matching is awesome. Engagio identifies which of the accounts in our Salesforce instance that a lead would belong to if it were a contact.
- Allowing for ABM-focused analytics in Salesforce.
- The details around the behavior of the prospects regarding the duration of visits, pages, etc.
- Functionality of admin/user roles
- Additional help reosurces
- Target specific industries to have the right content on our site
- Get the information from specific companies and knowing their activity on the website
- Help you create other ways that content can be tailored for specific companies and/or industries
- Pricing can be a problem with Demandbase, it is a great service but some programs are not sustainable
- Give customers advice on what works and what doesn't from their experience working with other organizations