devtodev

devtodev is an analytical platform developed by games industry professionals specifically for game developers, from AppsFlyer since the 2023 acquisition. devtodev aims to help users convert players into paying users, improve in-game economics, predict churn, revenue and customer lifetime value, as well as analyze and influence user behavior.

devtodev will display how users navigate any app or game by understanding the key actions before and after pivotal events: activities leading up to churns or actions taken after purchases. To assess marketing impact, devtodev can identify the best-performing campaigns across varied audiences and launch timings. These insights can be used to refine targeting and drive engagement.

The application can forecast revenue trends, identify potential high-value users, optimize pricing strategies, and drive effective monetization efforts to maximize profitability of a product. For game style products, devtodev's analytics help identify game bottlenecks with out-of-the-box reports designed to analyze every aspect of the game and highlight its bottlenecks. The API or SDK can be used to collect detailed user behavior insights, spotting issues like drop-offs or monetization opportunities, and integrate app store data for a broader view.