Braze

Score8.7 out of 10

345 Reviews and Ratings

What is Braze?

Braze is a customer engagement platform that enables relevant and memorable experiences between consumers and brands. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns.

Categories & Use Cases

Videos

Most Frequent Users

Top 3 industries using Braze.

Based on HG Insights installation data

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#1 most frequent

Information

18.1%

847 installations of 4,677

“real-time data, journey orchestration, segmentation and analytics sections but the real time data is helpful to draw top line numbers and reassurance that campaigns are working.”
— Senior CRM Marketing Specialist, VGW

#2 most frequent

Professional, Scientific, and Technical Services

14.2%

662 installations of 4,677

“AI is the future and Braze's AI based customer engagement is such a useful tool! Its educational and gets to the answer I need right away. Time saver and efficient.”
— account manager, elemental energy

#3 most frequent

Finance and Insurance

11.7%

547 installations of 4,677

“Making it easier to access information and reporting in the platform itself for more detailed use cases”
— Head of Digital and Marketing, Mama Money

Pros

Robust segmentation for defining and targeting specific audiences
Orchestration of multi-channel communications (email, SMS, push, in-app)
Personalized messaging through features like Liquid templating and catalogs

Cons

Reporting and analytics capabilities are perceived as lacking depth and modernity
General UI/UX issues, including outdated design and navigation difficulties
Canvas building interface can be complex for initial setup and quality assurance

Abbygail Aninon

Consumer Insights Coordinator in Marketing at Fabfitfun (201-500 employees employees)

Use Cases and Deployment Scope

My specific job at my company is to create a survey to gather consumers' feedback and ratings on our future products (products we plan to sell to them). Braze helps our company create an email that includes a link to the surveys I create. So far, it is really convenient to use, and it is super easy to launch a campaign every time.

Pros

Helps create email formats.
Launch campaigns.
Templates for emails.

Cons

Target Audiences (specifically Target Users By Segment).

Return on Investment

Brand marketing.
Getting consumers feedback.

Usability

Benjamin Hodson

Digital Communications Manager in Sales at Labatt Breweries (10,001+ employees employees)

Use Cases and Deployment Scope

I use Braze to manage all forms of communication for our application. We use this to drive user engagement across different areas of the platform and to advance commercial priorities while promoting a strong user experience. Braze allows us to bridge a communication gap with limited in-person hours from our field sales teams.

Pros

Braze AI is very intuitive and supports day to day.
Segmentation by usage and tendencies is an asset.
Overall UI/UX.

Cons

More intuitive canvas building that is more streamlined like duplicating.
Auto build functionality based on previous campaigns.

Return on Investment

Increased customer awareness to speed up our field sales routines.

Usability

Verified User

Manager in Marketing (501-1000 employees employees)

Use Cases and Deployment Scope

Braze is a fantastic solution for our B2C Customer Lifecycle strategy. They are continuously improving, releasing new features that allow us to scale our B2C touch points. It has a very user friendly interface, is intuitive to use and if you every face any issues their Documentation is second to none.

Pros

Documentation for solutioning
Design for ease of use
Saves you time on your day-to-day

Cons

Simple functionality like highlighting all canvas components to delete

Return on Investment

Reduced time spent on adhoc campaigns
More cohesive customer experiences

Usability

Alternatives Considered

HubSpot CRM and SAP Marketing Cloud

Other Software Used

HubSpot CRM, Figma

Verified User

Director in Marketing (1001-5000 employees employees)

Use Cases and Deployment Scope

We use Braze as the main tool for customer comms and how we approach our CRM for both all types of customer comms - marketing / transactional, desktop / mobile etc. Braze is the tool that powers it all, the central customer engagement platform. At a high level, Braze enables us to move from campaign-led CRM to a product-led, lifecycle-driven engagement model, where communication is triggered by real customer behaviour rather than fixed schedules.

Pros

Channel orchestration
Data and Segmentation
UI and simplicity of use

Cons

Analytics and reporting are still built mostly for ecommerce biz models
Canvases (journey orchestration) have limitations when you're trying to build super complex journeys

Return on Investment

Helped us pay 4x less than on our previous vendor and get a lot more features for our money
Engagement rates are up 10% since we started using it
Powers our journey towards £10mil in incremental revenue

Usability

Alternatives Considered

Salesforce Agentforce Marketing

Verified User

Director in Marketing (11-50 employees employees)

Use Cases and Deployment Scope

My work w/ Braze involved Emails, In-App Messages, Push Notifications, and Content Cards. These channels allowed us to reach and engage our users in a variety of places in highly segmented and personalized manner by reaching users on the surfaces with which they were most likely to engage and triggered by specific behaviors.

Pros

Personalized messaging
User segmentation
Custom behavioral triggers for messages

Cons

Payment flexibility
High cost
Cost model based on data consumption disincentivized their core use cases which rely heavily on data

Braze

What is Braze?

Categories & Use Cases

Videos

Who Buys & Uses Braze

Most Frequent Users

Information

Professional, Scientific, and Technical Services

Finance and Insurance

Most Frequent Users

Small Businesses

Mid-sized Companies

Enterprises

Most Frequent Users

United States of America

United Kingdom of Great Britain and Northern Ireland

Canada

Most Frequent Users

Marketing

Engineering

Product Management

Braze Reviews

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Use Cases and Deployment Scope

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