Features
Top Performing Features
A/B testing
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
Category average: 8.1
Dashboards
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
Category average: 8
Standard reports
The software offers pre-built reports with metrics standard to the category.
Category average: 8.3
Mobile optimization
Users can easily optimize emails and landing pages for mobile devices.
Category average: 8.5
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
Landing pages
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
Category average: 8
A/B testing
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
Category average: 8.1
Mobile optimization
Users can easily optimize emails and landing pages for mobile devices.
Category average: 8.5
Triggered drip sequences
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Category average: 8
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
Dashboards
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
Category average: 8
Standard reports
The software offers pre-built reports with metrics standard to the category.
Category average: 8.3
Pre-Send Testing
This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.
URL Validation
This allows marketers to validate URLs and find any broken links before sending out their email campaigns.
Category average: 8.8
Spelling and Grammar Check
This feature checks emails for spelling and grammatical mistakes before they are sent out.
Category average: 8.8