A/B testing
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
Cat avg: 8.2
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
Cat avg: 8.2
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
Cat avg: 8
The software offers pre-built reports with metrics standard to the category.
Cat avg: 8.4
Users can easily optimize emails and landing pages for mobile devices.
Cat avg: 8.6
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
Cat avg: 8.1
This feature checks emails for spelling and grammatical mistakes before they are sent out.
Cat avg: 9
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Cat avg: 8
Using software to manage lists, send emails, automate email campaigns, and track results.
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
Category average: 8.1
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
Category average: 8.2
Users can easily optimize emails and landing pages for mobile devices.
Category average: 8.6
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Category average: 8
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
Category average: 8
The software offers pre-built reports with metrics standard to the category.
Category average: 8.4
This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.
This allows marketers to validate URLs and find any broken links before sending out their email campaigns.
Category average: 9
This feature checks emails for spelling and grammatical mistakes before they are sent out.
Category average: 9