Name: Digital Turbine
Rating: 5 (5 reviews)
Author: Digital Turbine

Help Desk

Web and Video Conferencing

Customer Support

JavaScript Frameworks

Development

Student Management

Education

Board Management

Business Intelligence (BI)

Collaboration

Data Discovery and Visualization

Enterprise Generative AI

Policy Management

Enterprise

Accounting

Anti-Money Laundering (AML)

Invoicing

Nonprofit Accounting

Payment Hubs

Subscription Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Corporate Volunteering

HR Management

Payroll

Recruitment Agency

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Authorization

Cloud Cost Management

Cloud Migration

Cloud Storage

Computerized Maintenance Management Systems (CMMS)

Data Mapping

Firewall Security Management

Fraud Detection

IT Infrastructure Monitoring

IT Operations Analytics

Integration Platform as a Service (iPaaS)

Managed IT Service

Network Performance Monitoring

Network Troubleshooting

Platform-as-a-Service (PaaS)

Product Implementation Services

Smart Contracts

Tape Storage

Technology Business Management

Workload Automation

Information Technology

A/B Testing

Account-Based Marketing (ABM)

Ad Serving & Retargeting

All-in-One Marketing

Appointment Scheduling

Audio Editing

Brand Intelligence

Content Management

Email Marketing

IP Geolocation

Marketing Automation

Social Media Management

Survey & Forms Building

Virtual Event

Web Analytics

Marketing

Project Management

Professional Services

Cross-Border eCommerce

Customer Relationship Management (CRM)

Headless eCommerce

Intelligent Virtual Assistant

Lead Generation Services

Lead-to-Account Matching and Routing

Sales Acceleration

Sales

Cloud Access Security Brokers

Database Security

Security

Civil Engineering

Hotel Management

Pharmacy

Vertical-Specific

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Adnovation

Digital Turbine offers the Ignite platform, which is designed to enable app developers and brands to engage with mobile users. According to the vendor, the platform introduces subscribers to apps, content, and media through unique smartphone experiences. The Ignite Services provided by Digital Turbine include direct-to-consumer app installs, monetization solutions, and app updates through app publisher tools.

## Key Features

**DT Ignite Platform & Services**: According to the vendor, the Ignite Platform introduces subscribers to apps, content, and media through unique smartphone experiences. The Ignite Services enable direct-to-consumer app installs, monetization solutions, app updates, and more through app publisher tools.

**Ignite Service for Distribution**: The vendor claims that the Ignite Service for Distribution offers frictionless, direct-to-consumer one-click app installs, aiming to boost conversion rates and user growth.

**Ignite Service for Monetization**: The Ignite Service for Monetization, according to the vendor, gives publishers control over the app installation process, aiming to drive revenue growth and optimize engagement.

**DT Reach: Unparalleled Branding & Awareness**: DT Reach, as stated by the vendor, helps brand advertisers achieve results at scale through creatives that leverage the power of sight, sound, and motion.

**DT Exchange: The Leading Exchange for Revenue Growth**: Digital Turbine's DT Exchange provides diverse demand, allowing both performance and brand demand to compete for inventory. The vendor claims it ensures a high-quality user experience and offers granular insights for growth.

**DT FairBid: The Only Independent Mediation Platform**: According to the vendor, DT FairBid is an independent mediation platform that optimizes revenue by unifying the auction of bidding and waterfall demand partners to get the best price for inventory. It offers simplified integration and provides full transparency and control over mediation data.

**DT Offer Wall: Made to Engage and Drive Revenue**: The DT Offer Wall, as claimed by the vendor, helps monetize non-payers and diversify access points to premium content. It provides a native, opt-in ad experience that fits each app, audience, and monetization strategy. The vendor states it is AI-powered for both iOS and Android.

**DT Growth: Your Complete UA Toolkit**: According to the vendor, DT Growth offers unrivaled scale on mobile devices, allowing users to reach their target audience from device boot-up to daily interactions through targeted in-app ads. It also provides cross-format campaigns for optimal timing and high-value user targeting, utilizing advanced machine learning algorithms.

**DT Hub: The Alternative Mobile Growth Suite**: The vendor claims that DT Hub unlocks incremental distribution of apps and games by scaling them through premium placement on leading carrier devices. It also enables alternative monetization, allowing developers to keep more of their in-app revenue and utilize Digital Turbine's virtual wallet for maximum gains.

**DT Creative Lab: Ad Experiences That Fuel Performance**: According to the vendor, DT Creative Lab offers ad experiences that secure over 4x as many attentive seconds compared to peers. It is verified by industry leaders, with TAG Certification against fraud and integration with IAB Open Measurement SDK.

Digital Turbine is a mobile growth platform for advertisers, publishers, carriers and OEMs.  By integrating a full ad stack with proprietary technology built into devices by wireless operators and OEMs, Digital Turbine supports advertising and monetization.  The company is headquartered in Austin, Texas, with offices globally, and includes services and technology from the former Fyber and AdColony software providers, acquired by Digital Turbine.

Yahoo Native (formerly Yahoo Gemini) is  Yahoo's offering for mobile, native and search engine marketing and advertising (formerly Yahoo! Advertising and Yahoo! Search Marketing), for placing ads where visitors are, with an emphasis on mobile. The marketplace offers search and native advertising in one advertising platform, offering brand-safe premium content, and advanced technologies to deliver engaging advertising campaigns.

Yahoo Gemini!

Yahoo Native

AdPumb

Digital Turbine

Mobile advertising platforms encompasses ad servers, ad networks, programmatic ad buying, or any digital advertising solution that supports advertising campaigns that span video, browsers and mobile display, or in-app ads across mobile platforms (e.g. tablets, smartphones, etc).

Mobile Advertising

Digital Turbine's SingleTap Installs - Web to App Demo

Digital Turbine's SingleTap Installs - SMS to App Demo

Digital Turbine's SingleTap Installs - Cross Promotion Demo

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

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Digital Turbine
Formerly including Fyber + AdColony

Overview

What is Digital Turbine?