Name: Dynata Insights Platform
Rating: 6 (1 reviews)
Author: Dynata

Customer Success Management Training

Help Desk

Web and Video Conferencing

Customer Support

Accessibility Testing

Continuous Integration

Feature Management

PHP Frameworks

Development

Business Intelligence (BI)

Case Management

Collaboration

Demand Planning

Document Generation

Enterprise Content Management

Whistleblowing

Enterprise

Accounting

Financial Planning and Analysis (FP&A)

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Onboarding

HR Management

HR Service Delivery

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

AIOps

Application Server

Cloud Storage

Cybersecurity Consulting

Data Center Backup

Data Integration

Data Preparation

Database-as-a-Service (DBaaS)

Enterprise Service Bus

Fraud Detection

Function as a Service (FaaS)

Integration Platform as a Service (iPaaS)

Intranet

Managed Security Service

Message Oriented Middleware

Network Attached Storage

Network Performance Monitoring

Open-Source Database

Scale-Out Storage

Secure Access Control

Value Stream Management

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Email Marketing

Grant Management Software

Market Research

Marketing Automation

Social Media Analytics

Social Media Management

Survey & Forms Building

Video Streaming

Web Analytics

Marketing

Project Management

Professional Services

Auction Software

Customer Relationship Management (CRM)

Sales Dialer

Sales

Application Security

Identity Threat Detection & Response Software

Virtualization Security

Security

Apparel

Donor Management

Equation Editors

Healthcare Learning Management

Online Ordering

Simulation

Text Analysis

Vertical-Specific

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Dynata is a first-party data platform for insights, activation and measurement. Boasting a reach that encompasses over 67 million consumers and business professionals globally, and a library of individual profile attributes collected through surveys, Dynata states they are uniquely placed to offer precise, trustworthy quality data. The company has built data services and solutions around its first-party data offering to bring the voice of the customer to the entire marketing continuum – from insights to activation, measurement, and optimization.

Dynata serves more than 6,000 market research, media and advertising agencies, publishers, consulting and investment firms and corporate customers in North America, South America, Europe, and Asia-Pacific.

Qualtrics is software for advanced quantitative and qualitative research to design products that satisfy customers, increase market share, and build enduring brands. The platform brings sophisticated quant and qual research together with analytics in a single platform.

Research Core 1

Pollfish

Dynata Insights Platform

<div>Dynata is the world's largest first-party data and insights platform. With a reach that encompasses 62+ million consumers and business professionals globally, and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data.</div><div><br></div><div>The company has built innovative data services and solutions around its robust first-party data offering to bring the voice of the customer to the entire marketing continuum - from strategy, innovation, and branding to advertising, measurement, and optimization. Dynata serves nearly 6,000 market research, media and advertising agencies, publishers, consulting and investment firms and corporate customers in North America, South America, Europe, and Asia-Pacific. For more information, go to <a title="Link: http://www.dynata.com" href="http://www.dynata.com">www.dynata.com</a>.</div>

Dynata

Tools and techniques that enable qualitative and quantitative research into consumer markets.

Competitor and Industry Benchmarking

Enables users to compare their performance against specific competitors or their industry as a whole. This may include cross-channel traffic, audience engagement, market share, tech stacks, strategy, etc.

Competitor Research

Quantitative and qualitative tools that are used to identify competitors and assess their strengths and weaknesses, with a view toward identifying competitive advantages and opportunities for improvement.

Web Traffic Analysis

The ability to analyze, segment, and track competitive web traffic with usage metrics based on traffic share, pricing, paid search, demographics, geographic region, customer journeys, engagement, user sentiment, etc.

Consumer Feedback

The ability to collect feedback from customers, prospects, focus groups, interviewees, etc.

Competitor alerts

Alerts notify users when their competitors have entered a new customer segment, modified their strategy, incorporated new products or services, changed their prices for specific products, etc.

Market Insights and Reports

Reports, newsfeeds, and information related to events, industry trends, or competitive insights.

Financial Research

The most important features for the effectiveness of a financial research platform

Public Company Data

The ability to access fundamentals, earnings, or other information through company filings and other sources

Private Company Data

The ability to access fundamentals, earnings, or other information for companies that are not publicly listed

Industry and Sector Research

The quality and completeness of analyses and research on the overall performance and outlook of specific sectors and industries

Industry-Specific Information

The quality and completeness of industry-specific information, e.g., the progress or success of clinical trials in the pharmaceutical industry

Independent Research Access

The ability to access third-party analyses, e.g., Morningstar reports

Search Tools

The quality and effectiveness of tools to help locate specific and relevant information within the platform

Sales Intelligence Data Standards

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

Contact information

Information about individual contacts is available and high quality.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

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Dynata Insights Platform

Overview

What is Dynata Insights Platform?