Entrata

Score9 out of 10

18 Reviews and Ratings

Community insights

TrustRadius Insights for Entrata are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Intuitive User Interface: Users have consistently praised Entrata for its intuitive and easy-to-navigate user interface. Many reviewers have stated that they find it effortless to use and appreciate the customizable settings that cater to their specific needs.

Real-Time Reports and Customization: The availability of real-time reports in Entrata has been highly appreciated by users. Several reviewers have mentioned how they value the ability to customize these reports according to their requirements. This feature allows them to access up-to-date information and make data-driven decisions more effectively.

Knowledgeable and Responsive Customer Support: Entrata's customer support team receives high praise from users for being knowledgeable, friendly, and responsive. Numerous reviewers have expressed satisfaction with the level of assistance provided by the support staff when encountering any issues or seeking clarification on features. Their prompt responses contribute positively to the overall user experience.

Reviews

3 Reviews

Property Management's Industry Standard

Rating: 9 out of 10

Incentivized

December 4, 2019

Use Cases and Deployment Scope

Entrata is used throughout my company: both at our properties and in corporate operations. Essentially, it's a full-service software platform for the property management industry. It can be used for customer relationship management, e-signatures, budgeting and accounting, and email marketing. It fulfills about 75% of my regular software needs.

Pros

I send customer communications almost exclusively through Entrata because everything ports into a customer activity log. It's simple and great for record keeping.
Invoices and payments can be handled from start to finish within Entrata. Expenses port directly into the property budget, allowing users to make informed buying decisions.
Within Entrata, a prospective customer can move from expressing initial interest to applying, signing a lease, and eventually renewing a lease. All documents and activity are housed within that customer's profile. It is the cleanest and most efficient method of leasing that I've encountered.

Cons

The biggest con that I can think of is that some functions are not as intuitive as they should be (while still being more intuitive than most competitors, if I'm being honest). Processes such as transferring a resident to a new unit, changing lease dates, or adding a new contact to an account can be exceedingly complicated.
Customers can opt out of any form of information sent through Entrata. As a prospect, that makes sense. As a tenant, not so much. Management frequently shares details that are absolutely essential to customers.

Likelihood to Recommend

Entrata isn't perfect, but it is heads and shoulders above its competitors. They consistently respond to customer needs and continually add to their suite of services. The platform is attractive and was built for Google Chrome from the get-go, unlike some competitors that were stuck on Internet Explorer for years and years. That might not mean much to some, but I think it exemplifies that Entrata puts user experience first. It has a robust array of functions and I'm happy to use it.

For email marketing, Entrata is great. If you market by text message, Entrata is probably not your best bet. Customers are opted out of texts by default, so we've had to explore other avenues for mass text communications.

Verified User

Manager in Finance and Accounting (501-1000 employees)

Vetted Review

5 years of experience

Efficient and effective all-in-one platform, but difficult interface and limited website features

Rating: 6 out of 10

Incentivized

May 28, 2019

Use Cases and Deployment Scope

We utilize Entrata to manage websites and online leasing, including rental unit inventory, for three apartment properties. We manage and update housing inventory, create and deploy marketing content to our websites and social media platforms, maintain an image repository for all of our outbound marketing efforts, and maintain link tracking and vanity phone numbers.

Pros

Integration of lead-generation database with a website.
Ease of communication with apartment residents via email marketing, text, and web messaging.
Streamlined invoice and purchase management.
Standard website CMS functionality.
Unlimited file and asset storage in the cloud.

Cons

Website editing and content customization.
The user interface could be much more user-friendly and intuitive. Tools are disjointed, and some reports and integrations are several click-layers deep and not as accessible as they should be.
The integration with Google Analytics and Google Tag Manager for event tracking on-site is severely limited and lacking.

Likelihood to Recommend

As an all-in-one solution (website, email marketing, SMS, online inventory management, leasing data, renter management), Entrata is very effective and provides solid integration with ILS (internet leasing services like Apartments.com and Zillow) for pushing out data updates. However, Entrata's website solution is turnkey, and lacks customization features standard in any generic CMS, requiring a redesign and new site template to just add new content.

Brandon Kenig

Audience and Revenue Growth Strategist in Marketing at Curtin Property Company (11-50 employees)

Vetted Review

3 years of experience

View profile

The Glory of Entrata!

Rating: 10 out of 10

Incentivized

February 26, 2019

Use Cases and Deployment Scope

Entrata is used on a day to day basis at my current place of work. We use it to keep track of residents, applicants, rent, utilities, and so on. Cardinal Management Group (the management group that oversees our team) uses Entrada at HQ, as well as at every property. The great thing about Entrada is that it's full of different abilities and minimizes the need for different programs!

Pros

Entrata does a great job of reminding you when you need/ should follow up with customers and you can use the Entrata email function for easy and fast follow-ups!
Applicant Screenings! It is so helpful to be able to do an Experian Credit Check on the same program where you have all the applicant information.
Every customer in Entrata has their own activity log where you can take note of any customer interactions that take place!

Cons

Sometimes, some of our customers won't require a follow-up but there isn't an option to opt them out of follow-ups but the leads will still appear.
Access. Some of the things that should be accessible to all team members aren't (creating templates, saving signatures, or seeing credit screening details) and putting in a ticket or asking for permission can be time-consuming.

Likelihood to Recommend

If you are working at any student or conventional property, I would highly recommend it!

Abel Mercado

Leasing Team Member in Customer Service at Rotaract (1001-5000 employees)

Vetted Review

2 years of experience

View profile

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Property Management's Industry Standard

Rating: 9 out of 10

Incentivized

December 4, 2019

Use Cases and Deployment Scope

Pros

I send customer communications almost exclusively through Entrata because everything ports into a customer activity log. It's simple and great for record keeping.
Invoices and payments can be handled from start to finish within Entrata. Expenses port directly into the property budget, allowing users to make informed buying decisions.
Within Entrata, a prospective customer can move from expressing initial interest to applying, signing a lease, and eventually renewing a lease. All documents and activity are housed within that customer's profile. It is the cleanest and most efficient method of leasing that I've encountered.

Cons

The biggest con that I can think of is that some functions are not as intuitive as they should be (while still being more intuitive than most competitors, if I'm being honest). Processes such as transferring a resident to a new unit, changing lease dates, or adding a new contact to an account can be exceedingly complicated.
Customers can opt out of any form of information sent through Entrata. As a prospect, that makes sense. As a tenant, not so much. Management frequently shares details that are absolutely essential to customers.

Likelihood to Recommend

Verified User

Manager in Finance and Accounting (501-1000 employees)

Vetted Review

5 years of experience