Item: Entrata
Rating: 9
Author: Verified User

Overall Satisfaction with Entrata

Use Cases and Deployment Scope

Entrata is used throughout my company: both at our properties and in corporate operations. Essentially, it's a full-service software platform for the property management industry. It can be used for customer relationship management, e-signatures, budgeting and accounting, and email marketing. It fulfills about 75% of my regular software needs.

Pros and Cons

Pros

I send customer communications almost exclusively through Entrata because everything ports into a customer activity log. It's simple and great for record keeping.
Invoices and payments can be handled from start to finish within Entrata. Expenses port directly into the property budget, allowing users to make informed buying decisions.
Within Entrata, a prospective customer can move from expressing initial interest to applying, signing a lease, and eventually renewing a lease. All documents and activity are housed within that customer's profile. It is the cleanest and most efficient method of leasing that I've encountered.

Cons

The biggest con that I can think of is that some functions are not as intuitive as they should be (while still being more intuitive than most competitors, if I'm being honest). Processes such as transferring a resident to a new unit, changing lease dates, or adding a new contact to an account can be exceedingly complicated.
Customers can opt out of any form of information sent through Entrata. As a prospect, that makes sense. As a tenant, not so much. Management frequently shares details that are absolutely essential to customers.

Return on Investment

I think Entrata is a net ROI positive because it consolidates a lot of different software needs. Rather than paying for a CRM, accounting software, messaging tools, and e-signature services - you can accomplish everything in one platform.
Entrata simplifies the customer interface as well. A simpler leasing process means fewer lost leads.

Alternatives Considered

OneSite Leasing and Rents

The one competitor with whom I have significant experience is OneSite. Simply put, Entrata is better at every single thing. It has a cleaner, more aesthetically pleasing interface. It is more intuitive. It functions better in more browsers. It has more property management tools and more functions available to customers.

Support Rating

I've used Entrata with three companies, all of whom have had an in-house liaison to the company. Consequently, I haven't had to work directly with Entrata support on very many occasions. However, I have personally seen feature requests added to the platform in a timely manner. That kind of service is rare in this industry.

Key Insights

Do you think Entrata delivers good value for the price?

Yes

Are you happy with Entrata's feature set?

Yes

Did Entrata live up to sales and marketing promises?

Yes

Did implementation of Entrata go as expected?

Yes

Would you buy Entrata again?

Yes

Other Software Used

Microsoft Office 365, Google Drive

Likelihood to Recommend

Entrata isn't perfect, but it is heads and shoulders above its competitors. They consistently respond to customer needs and continually add to their suite of services. The platform is attractive and was built for Google Chrome from the get-go, unlike some competitors that were stuck on Internet Explorer for years and years. That might not mean much to some, but I think it exemplifies that Entrata puts user experience first. It has a robust array of functions and I'm happy to use it.

For email marketing, Entrata is great. If you market by text message, Entrata is probably not your best bet. Customers are opted out of texts by default, so we've had to explore other avenues for mass text communications.

Comments

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Property Management's Industry Standard