Entrata Reviews

4 Ratings
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Score 8.1 out of 100

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Reviews (1-3 of 3)

Anonymous | TrustRadius Reviewer
Score 9 out of 10
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Verified User
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Entrata is used throughout my company: both at our properties and in corporate operations. Essentially, it's a full-service software platform for the property management industry. It can be used for customer relationship management, e-signatures, budgeting and accounting, and email marketing. It fulfills about 75% of my regular software needs.
  • I send customer communications almost exclusively through Entrata because everything ports into a customer activity log. It's simple and great for record keeping.
  • Invoices and payments can be handled from start to finish within Entrata. Expenses port directly into the property budget, allowing users to make informed buying decisions.
  • Within Entrata, a prospective customer can move from expressing initial interest to applying, signing a lease, and eventually renewing a lease. All documents and activity are housed within that customer's profile. It is the cleanest and most efficient method of leasing that I've encountered.
  • The biggest con that I can think of is that some functions are not as intuitive as they should be (while still being more intuitive than most competitors, if I'm being honest). Processes such as transferring a resident to a new unit, changing lease dates, or adding a new contact to an account can be exceedingly complicated.
  • Customers can opt out of any form of information sent through Entrata. As a prospect, that makes sense. As a tenant, not so much. Management frequently shares details that are absolutely essential to customers.
Entrata isn't perfect, but it is heads and shoulders above its competitors. They consistently respond to customer needs and continually add to their suite of services. The platform is attractive and was built for Google Chrome from the get-go, unlike some competitors that were stuck on Internet Explorer for years and years. That might not mean much to some, but I think it exemplifies that Entrata puts user experience first. It has a robust array of functions and I'm happy to use it.

For email marketing, Entrata is great. If you market by text message, Entrata is probably not your best bet. Customers are opted out of texts by default, so we've had to explore other avenues for mass text communications.
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Brandon Kenig | TrustRadius Reviewer
Score 6 out of 10
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Verified User
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We utilize Entrata to manage websites and online leasing, including rental unit inventory, for three apartment properties. We manage and update housing inventory, create and deploy marketing content to our websites and social media platforms, maintain an image repository for all of our outbound marketing efforts, and maintain link tracking and vanity phone numbers.
  • Integration of lead-generation database with a website.
  • Ease of communication with apartment residents via email marketing, text, and web messaging.
  • Streamlined invoice and purchase management.
  • Standard website CMS functionality.
  • Unlimited file and asset storage in the cloud.
  • Website editing and content customization.
  • The user interface could be much more user-friendly and intuitive. Tools are disjointed, and some reports and integrations are several click-layers deep and not as accessible as they should be.
  • The integration with Google Analytics and Google Tag Manager for event tracking on-site is severely limited and lacking.
As an all-in-one solution (website, email marketing, SMS, online inventory management, leasing data, renter management), Entrata is very effective and provides solid integration with ILS (internet leasing services like Apartments.com and Zillow) for pushing out data updates. However, Entrata's website solution is turnkey, and lacks customization features standard in any generic CMS, requiring a redesign and new site template to just add new content.
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Abel Mercado | TrustRadius Reviewer
February 26, 2019

The Glory of Entrata!

Score 10 out of 10
Vetted Review
Verified User
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Entrata is used on a day to day basis at my current place of work. We use it to keep track of residents, applicants, rent, utilities, and so on. Cardinal Management Group (the management group that oversees our team) uses Entrada at HQ, as well as at every property. The great thing about Entrada is that it's full of different abilities and minimizes the need for different programs!
  • Entrata does a great job of reminding you when you need/ should follow up with customers and you can use the Entrata email function for easy and fast follow-ups!
  • Applicant Screenings! It is so helpful to be able to do an Experian Credit Check on the same program where you have all the applicant information.
  • Every customer in Entrata has their own activity log where you can take note of any customer interactions that take place!
  • Sometimes, some of our customers won't require a follow-up but there isn't an option to opt them out of follow-ups but the leads will still appear.
  • Access. Some of the things that should be accessible to all team members aren't (creating templates, saving signatures, or seeing credit screening details) and putting in a ticket or asking for permission can be time-consuming.
If you are working at any student or conventional property, I would highly recommend it!
Read Abel Mercado's full review

About Entrata

The Entrata Platform, from the company of the same name headquartered in Lehi, is a property management platform designed for leasing management of multifamily properties and tenants. The Entrata platform features a general ledger and accounting management, invoice management, as well as lead management with in-built marketing suite.

Entrata Technical Details

Operating Systems: Unspecified
Mobile Application:No