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What is Entrata?

The Entrata Platform, from the company of the same name headquartered in Lehi, is a property management platform designed for leasing management of multifamily properties and tenants. The Entrata platform features a general ledger and accounting management, invoice management, as…

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Entrata software has been praised by users for its user-friendly interface and efficient communication capabilities. Property managers …
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What is Entrata?

The Entrata Platform, from the company of the same name headquartered in Lehi, is a property management platform designed for leasing management of multifamily properties and tenants. The Entrata platform features a general ledger and accounting management, invoice management, as well as lead…

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Entrata Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Entrata software has been praised by users for its user-friendly interface and efficient communication capabilities. Property managers appreciate the ease of lease processing, resident assistance, and maintenance needs that Entrata provides. The software streamlines processes, eliminates duplicate data entry, and saves time, contributing to increased efficiency. With reporting capabilities that help track leads, residents, invoices, and maintenance needs in one location, multitasking efficiency is improved. Entrata also consolidates marketing and advertising data, making it easier for companies to assess what works best. Users have found the software's customizable and automated leasing processes to be a valuable feature. Additionally, Entrata offers marketing reports tailored to different roles within the company, providing quick access to resident information and helping to synthesize the entire rental and management process. It simplifies the application process, enhances applicant tracking, improves loading speeds while ensuring data security and backup.

ParcelAlert is another useful feature of Entrata that solves package management issues for residents and property managers. By keeping a log of package records and notifying users when packages arrive, ParcelAlert ensures packages are properly labeled and delivered to the correct residents. This helps reduce theft and provides peace of mind, especially in dormitory settings. ParcelAlert also saves administrative time by organizing package management and ensuring quicker delivery. Users appreciate its ability to track shipping and eliminate the problem of not knowing where packages are or when they will arrive. Furthermore, ParcelAlert allows for timely alerts when receiving time-sensitive documents, solving logistic issues quickly and efficiently while reducing the risk of packages being left unattended or in unmonitored areas.

Intuitive User Interface: Users have consistently praised Entrata for its intuitive and easy-to-navigate user interface. Many reviewers have stated that they find it effortless to use and appreciate the customizable settings that cater to their specific needs.

Real-Time Reports and Customization: The availability of real-time reports in Entrata has been highly appreciated by users. Several reviewers have mentioned how they value the ability to customize these reports according to their requirements. This feature allows them to access up-to-date information and make data-driven decisions more effectively.

Knowledgeable and Responsive Customer Support: Entrata's customer support team receives high praise from users for being knowledgeable, friendly, and responsive. Numerous reviewers have expressed satisfaction with the level of assistance provided by the support staff when encountering any issues or seeking clarification on features. Their prompt responses contribute positively to the overall user experience.

Inadequate Updates: Some users have expressed dissatisfaction with the frequency of updates provided by the software, stating that they are not provided as frequently as desired. This has caused inconvenience for users who rely on timely updates to enhance their workflow and stay up-to-date with the latest features and improvements.

Technical Support for Email Links: Users have reported experiencing issues with links in emails not functioning properly. As a result, they have had to seek technical support to resolve this issue, which can be time-consuming and frustrating for users trying to access important information through email links.

Reliability and Multi-User Platform: Multiple users have mentioned that they find the software lacking in reliability. They desire a more stable platform that operates consistently without glitches or downtime. Additionally, users express a need for a multi-user platform that allows for better collaboration within their teams, enabling multiple team members to work simultaneously on different tasks within the software.

Users of Entrata have made a few common recommendations based on their experiences with the software. One recommendation is to improve customer support and introduce a two-way chat system for better communication. Users believe this would enhance the overall experience and make issue resolution more efficient.

Another recommendation is to use ParcelAlert for companies that handle a large number of parcels. Users find it to be a convenient solution for tracking and managing deliveries. They also suggest informing all staff about the text message services provided by ParcelAlert to ensure timely notification receipt.

In addition, users recommend giving Entrata a try, stating that it is easy to learn and use. They believe that proper training is necessary to fully appreciate its features. Users also advise taking the time to explore Entrata thoroughly by clicking on things in order to learn its capabilities.

Lastly, users recommend using Entrata's notification system over other similar products, finding it beneficial for keeping information organized and going paperless. They also believe Entrata is a great tool for student housing. However, they suggest researching other market competitors before making a decision.

Attribute Ratings


(1-3 of 3)
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Score 9 out of 10
Vetted Review
Verified User
Entrata is used throughout my company: both at our properties and in corporate operations. Essentially, it's a full-service software platform for the property management industry. It can be used for customer relationship management, e-signatures, budgeting and accounting, and email marketing. It fulfills about 75% of my regular software needs.
  • I send customer communications almost exclusively through Entrata because everything ports into a customer activity log. It's simple and great for record keeping.
  • Invoices and payments can be handled from start to finish within Entrata. Expenses port directly into the property budget, allowing users to make informed buying decisions.
  • Within Entrata, a prospective customer can move from expressing initial interest to applying, signing a lease, and eventually renewing a lease. All documents and activity are housed within that customer's profile. It is the cleanest and most efficient method of leasing that I've encountered.
  • The biggest con that I can think of is that some functions are not as intuitive as they should be (while still being more intuitive than most competitors, if I'm being honest). Processes such as transferring a resident to a new unit, changing lease dates, or adding a new contact to an account can be exceedingly complicated.
  • Customers can opt out of any form of information sent through Entrata. As a prospect, that makes sense. As a tenant, not so much. Management frequently shares details that are absolutely essential to customers.
Entrata isn't perfect, but it is heads and shoulders above its competitors. They consistently respond to customer needs and continually add to their suite of services. The platform is attractive and was built for Google Chrome from the get-go, unlike some competitors that were stuck on Internet Explorer for years and years. That might not mean much to some, but I think it exemplifies that Entrata puts user experience first. It has a robust array of functions and I'm happy to use it.

For email marketing, Entrata is great. If you market by text message, Entrata is probably not your best bet. Customers are opted out of texts by default, so we've had to explore other avenues for mass text communications.
  • I think Entrata is a net ROI positive because it consolidates a lot of different software needs. Rather than paying for a CRM, accounting software, messaging tools, and e-signature services - you can accomplish everything in one platform.
  • Entrata simplifies the customer interface as well. A simpler leasing process means fewer lost leads.
The one competitor with whom I have significant experience is OneSite. Simply put, Entrata is better at every single thing. It has a cleaner, more aesthetically pleasing interface. It is more intuitive. It functions better in more browsers. It has more property management tools and more functions available to customers.
I've used Entrata with three companies, all of whom have had an in-house liaison to the company. Consequently, I haven't had to work directly with Entrata support on very many occasions. However, I have personally seen feature requests added to the platform in a timely manner. That kind of service is rare in this industry.
Brandon Kenig | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
We utilize Entrata to manage websites and online leasing, including rental unit inventory, for three apartment properties. We manage and update housing inventory, create and deploy marketing content to our websites and social media platforms, maintain an image repository for all of our outbound marketing efforts, and maintain link tracking and vanity phone numbers.
  • Integration of lead-generation database with a website.
  • Ease of communication with apartment residents via email marketing, text, and web messaging.
  • Streamlined invoice and purchase management.
  • Standard website CMS functionality.
  • Unlimited file and asset storage in the cloud.
  • Website editing and content customization.
  • The user interface could be much more user-friendly and intuitive. Tools are disjointed, and some reports and integrations are several click-layers deep and not as accessible as they should be.
  • The integration with Google Analytics and Google Tag Manager for event tracking on-site is severely limited and lacking.
As an all-in-one solution (website, email marketing, SMS, online inventory management, leasing data, renter management), Entrata is very effective and provides solid integration with ILS (internet leasing services like and Zillow) for pushing out data updates. However, Entrata's website solution is turnkey, and lacks customization features standard in any generic CMS, requiring a redesign and new site template to just add new content.
  • We have efficiently tracked and monitored with internet listing services (ILS), which have produced leads and leases for us.
  • We've bundled our costs and saved thousands of dollars from having to maintain a website and database with another provider.
  • We've been able to employ vanity phone numbers and URLs for marketing purposes to gauge the efficacy of our marketing channels.
Entrata is completely cloud-based and provides much more integrated functionality, but fewer custom features. Also, Entrata's UI could be greatly improved. Overall, Entrata's API is more open and allows for more third-party integrations and ILS connectivity over time than its competitors. Combining the marketing portal (website, email marketing, SMS) with leasing management (renter invoices, rent collection, late fees, move in/move out checklists) provides for a unique, bundled service platform.
February 26, 2019

The Glory of Entrata!

Abel Mercado | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Entrata is used on a day to day basis at my current place of work. We use it to keep track of residents, applicants, rent, utilities, and so on. Cardinal Management Group (the management group that oversees our team) uses Entrada at HQ, as well as at every property. The great thing about Entrada is that it's full of different abilities and minimizes the need for different programs!
  • Entrata does a great job of reminding you when you need/ should follow up with customers and you can use the Entrata email function for easy and fast follow-ups!
  • Applicant Screenings! It is so helpful to be able to do an Experian Credit Check on the same program where you have all the applicant information.
  • Every customer in Entrata has their own activity log where you can take note of any customer interactions that take place!
  • Sometimes, some of our customers won't require a follow-up but there isn't an option to opt them out of follow-ups but the leads will still appear.
  • Access. Some of the things that should be accessible to all team members aren't (creating templates, saving signatures, or seeing credit screening details) and putting in a ticket or asking for permission can be time-consuming.
If you are working at any student or conventional property, I would highly recommend it!
  • Entrata has helped keep our budgeting in order and has made it simple to generate financial reports.
Entrata is the one stop shop for property management CRM! It has so many functions that make leasing periods efficient and effective while making resident management easy to handle.
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