Decode by Entropik

Decode by Entropik is a cloud-based Usability Testing and Market Research platform designed to evaluate user experience (UX), digital advertising creatives, and consumer behavior using webcam-based biometrics and automated research tools. The platform collects participant interaction telemetry without requiring specialized hardware lab equipment, capturing browser-based eye-gaze tracking, facial micro-expression coding, and vocal sentiment signals during research sessions. Decode by Entropik supports both unmoderated task studies and moderated live interviews, incorporating an automated moderator interface that asks contextual follow-up questions based on real-time participant interactions. The platform generates visual attention heatmaps, task-completion analytics, and sentiment transcriptions to optimize web layouts, mobile application prototypes, digital ad campaigns, and packaging designs. Decode by Entropik maintains System and Organization Controls (SOC 2) Type II examination reporting and International Organization for Standardization (ISO/IEC 27001) security certification, incorporating privacy compliance features for the European Union (EU) General Data Protection Regulation (GDPR) and EU AI Act transparency mandates.