A flexible and customizable ad server
Use Cases and Deployment Scope
We use Epom Ad Server ad customization options to boost our campaign engagement and test some targeting strategies. Also, the marketing team benefits from the mass upload feature because it is precious to them, saving them 2-4 hours per day. As we mainly use the Epom Ad Server to launch targeted campaigns across multiple channels, the platform offers lots of ad templates for any type of ads we want to target. As a result, we tested almost all possible formats to find the high-performing ones to tailor to every audience segment. Overall, it is a good ad-serving platform to manage various advertising sources and channels in one place. Additionally, the team highly benefits from the RTB technology and advanced reports.
Pros
- The platform integrates with third-party ad networks, exchanges, and DSPs, allowing it to tap into additional advertising inventory.
- Epom Ad Server is great with handling large volumes of ad requests and delivering ads with minimal latency and downtime.
- It has a good ad fraud protection against fraudulent activities such as click fraud and impression fraud.
Cons
- The UI design of the platform can be improved to provide a more comfortable user experience.
Likelihood to Recommend
The Epom ad Server gives us a bunch of ad features to handle all our cross-channel campaigns in one account, awesome AB testing options, and eCPM optimization.
