Name: Emodo (with Placecast)
Author: Ericsson

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Admissions and Enrollment

School Management

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PDF Editors

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Adnovation

Emodo is an intelligent exchange that, according to the vendor, aims to deliver more relevant, rewarding, and impactful advertising experiences for advertisers and publishers. It focuses on creating memorable connections through rich, personalized creative experiences and dynamic native ad formats. Emodo caters to both large and small companies, including enterprise-level organizations as well as smaller businesses. The product is utilized by advertising and marketing professionals, media and publishing companies, retail and e-commerce businesses, technology companies, and telecommunications and mobile network operators.

## Key Features

**More memorable**: Emodo, according to the vendor, helps advertisers build brand love through dynamic creative experiences and smarter science. It focuses on creating more memorable connections between brands and consumers by using rich, immersive creative experiences informed by AI and a deep understanding of consumer sentiment.

**Emodo Adapt**: Emodo Adapt, as claimed by the vendor, is an exclusive, richer, and smarter dynamic native ad format that offers immersive advertising experiences. It continuously optimizes the ad format for unprecedented performance, aiming to capture attention and create memorable connections with consumers.

**Creative you can feel**: Emodo, as stated by the vendor, helps advertisers recapture attention and create memorable connections through rich, personalized creative experiences. It delivers immersive advertising experiences that inspire action and offers future-proofed audiences and AI optimization to deepen reach and engagement.

**The Power of Creative + Context**: Emodo, according to the vendor, combines creative and contextual elements to drive impactful advertising. It aims to revolutionize native advertising through the introduction of Emodo Adapt, reaching peak performance with richer and smarter ad formats. Emodo leverages contextual solutions and audience targeting, aiming to ensure the right message is delivered at the right moment.

**Advertising that’s more impactful**: Emodo, according to the vendor, helps advertisers build memorable connections with consumers through immersive ad experiences. Its goal is to capture attention, drive awareness, consideration, and conversion. Emodo offers augmented reality ad experiences that aim to pull users in and hold their attention.

**Reach that scales**: Emodo, according to the vendor, provides future-proofed targeting solutions that respect consumer privacy. It aims to engage consumers where they are through differentiated and verified supply, helping advertisers maximize performance and surpass KPIs. Emodo aims to deliver reach and results at scale.

**Creative that performs**: Emodo, according to the vendor, helps publishers maximize opportunities and maintain credibility through exclusive, performant, and contextually placed ad formats. It delivers native formats that aim to drive performance and revenue potential, with unique buyers available on its exchange, revealing new revenue opportunities. Emodo provides hassle-free setup and aims to maximize yield for publishers.

Emodo (now including the former Placecast, acquired by Ericsson Emodo in 2020) aggregates, curates, and activates carrier data to deliver advertising solutions. Emodo has access to this data as part of Ericsson, a global telecommunications company that drives more than 50% of the world’s mobile data, voice, and text. The result is what the vendor describes as a Smart Graph that includes over 2B+ unique user profiles utilizing billions of attributes, analytical measurement tools, and location verification capabilities.

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Emodo (with Placecast)

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Our vision is a Networked Society, where every person and every industry is empowered to reach their full potential. At Ericsson, we strive to connect everyone and everything because by being connected people can take active part in the emerging global collaboration that is the Networked Society.

Ericsson is the world’s leading provider of technology and services to telecom operators. With more than 110,000 professionals, and customers in 180 countries, we combine global scale with technology and services leadership. Our services, software and infrastructure – especially in mobility, broadband and the cloud – are enabling the communications industry and other sectors to do better business, increase efficiency, improve their users’ experience and capture new opportunities. It is our job to take the lead in enabling this, and we are shaping our decisions around that. By enabling the Networked Society, we make a real difference to people’s lives, and the world we live in.

It took 100 years to connect 1 billion places and 25 years to connect 5 billion people. The next step is connecting things. Ericsson envisions 50 billion connected devices by 2020, as a starting point for new ways of innovating, collaborating and socializing. It’s about innovative ways of doing business and shaping the future together, as well as a renewed approach to global challenges such as education, healthcare, climate change and our use of natural resources.

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Emodo

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What is Emodo?