Name: Escala
Author: Escala

Help Desk

Web and Video Conferencing

Customer Support

Automation Testing

Development

Higher Education

K-12 Online Learning

Education

Barcode

Business Intelligence (BI)

Collaboration

File Sharing

Smart Spaces

Streaming Analytics

Enterprise

Accounting

Financial Close

Finance and Accounting

Applicant Tracking

Background Check

Corporate Learning Management

Diversity, Equity, and Inclusion (DEI)

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Business Internet Service Providers (ISPs)

Cloud Cost Management

Cloud Storage

Data Preparation

Debugging

Edge Computing

Fraud Detection

Integration Platform as a Service (iPaaS)

License Management

Managed Hosting

Managed Security Service

Modular Storage Area Network (SAN)

Network Function Virtualization (NFV)

Network Monitoring

Network Performance Monitoring

Packet Analyzer

Runtime Application Self-Protection

Secure Web Gateway

Virtual Private Cloud (VPC)

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

App Store Optimization (ASO)

Community

Content Experience

Content Management

Creative Collaboration

Customer Journey Mapping

Digital Asset Management

Email Marketing

Marketing Automation

Online Proofing

Public Relations (PR)

Sales and Marketing Automation

Social Media Management

Social Media Marketing

Survey & Forms Building

Video

Web Analytics

Marketing

Interactive Whiteboard

Project Management

Professional Services

Customer Communication Management

Customer Relationship Management (CRM)

Sales Content Management

Sales

Chiropractic

Civil Engineering

ID Card

Moving Software

Nonprofit Fundraising

Oil and Gas

Tax Practice Management

Vertical-Specific

Find top rated software and services based on in-depth reviews from verified users. 400+ software categories including PaaS, NoSQL, BI, HR, and more.

Experiture Marketing Platform

Indros Group

DirectLync

monday marketer

monday.com

OutboundEngine

Elm Street Technology

LocaliQ

Gannett

BenchmarkONE

HighLevel

Thryv

Wishpond Propel IQ

Wishpond

Kartra

Genesis Digital

Systeme.io

HubSpot Marketing Hub

Salesforce Commerce Cloud

ActiveCampaign

### Customer Relationship Management (CRM
Users consistently highlight Escala's customer relationship management (crm) as a standout feature, emphasizing its ease of use and the platform's ability to streamline contact management and database organization. While some users mention initial challenges with understanding the CRM, the majority appreciate the platform's intuitive nature and the high-quality customer support provided. Additionally, users value the customization options available within the CRM, allowing for tailored interactions with customers at different stages of the relationship journey.

### User Support and Training
Users consistently praise Escala's user support and training features. They highlight the immediate and high-quality responses received through the chat support, the expertise of the trainers, and the ease of use of the platform. Reviewers appreciate the daily live training sessions and the comprehensive tools integrated into the platform. The personalized attention and guidance provided by Escala's support team are commended for assisting users at every stage of their digital business journey. Additionally, users express a desire for additional services such as graphic design support and deeper message effectiveness verification. Despite minor concerns about training session durations, users overall find Escala's user support and training to be effective, efficient, and essential for optimizing their business operations.

### Marketing Automation
Some users appreciate Escala's marketing automation for its simplicity and user-friendly interface, noting that it doesn't require extensive knowledge to operate effectively. They also value the prompt assistance provided by the support team when issues arise, although there have been occasional instances of delayed responses. However, there are suggestions for improvement, such as enhancing communication with users to ensure continuity and follow-up on reported problems. Despite these mixed reviews, Escala's marketing automation feature seems to cater to users with varying levels of experience and support needs.

### Sales Enablement
Users consistently highlight Escala's sales enablement features as a key strength of the platform. They appreciate the ease of designing sales funnels for marketing campaigns and the attentive support provided by the team. The platform's CRM and Landing Page builder are particularly praised for their user-friendliness and effectiveness in tracking potential clients. Despite some suggestions for improvements, overall sentiment towards Escala's sales enablement remains positive, with users emphasizing its role in enhancing sales strategies and driving business growth.

### Landing Page Creation
Users have expressed a range of opinions regarding Escala's landing page creation features. While some appreciate the ease of use and customization options available, others have highlighted limitations in design tools and functionality. Feedback suggests a desire for more diverse design tools, enhanced editing capabilities, and the ability to embed external content within landing pages. Despite some drawbacks, users value the support provided by Escala's team and the automation features for campaigns and landing pages. There is a consensus that further improvements, such as the inclusion of additional resources like map integration and automatic photo carousels, would enhance the overall user experience with Escala's landing page creation.

Users have found the software to be a simple and easy-to-use solution for building HTML templates. They appreciate the intuitive interface and straightforward process. According to customer feedback, the landing page generation feature is highly practical, enabling users to swiftly create and customize their landing pages. The software offers a user-friendly wizard that guides individuals through each step of creating a landing page. Users also have the ability to personalize various aspects of their landing page, including its appearance, functionality, and different sections. This versatility allows for the creation of unique and professional-looking pages that align with each user's brand. Overall, customers have found this product to be an invaluable tool for designing effective HTML templates and landing pages.

Easy-to-use Platform: Several users have found Escala to be an easy-to-use platform for creating email templates. They appreciate the clear and straightforward user interface, which makes it easy to navigate and understand.

Customization Options for Landing Pages: Many reviewers have mentioned that they appreciate the customization options available when building landing pages on Escala. This allows them to tailor their landing pages according to their specific needs and preferences.

Straightforward Dashboard for Monitoring CRM Strategy: A number of customers have praised the straightforward dashboard section on Escala for monitoring the progress of their CRM strategy. They find it helpful in tracking important metrics and making data-driven decisions.

Professional

Premium

Basic

Essential

Escala

All-in-One marketing platforms typically offer different combinations of marketing functions is an integrated package and are aimed at SMB customers who do not want to purchase several different point systems to handle, for example:  marketing automation, contact management/CRM, content management (including blogging), SEO, social media marketing, and eCommerce.

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

Lead nurturing automation

Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.

Lead scoring and grading

Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.

Data quality management

The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.

Automated sales alerts and tasks

The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.

Lead segmentation and distribution

Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

Calendaring

The software helps users maintain a calendar of all marketing activities.

Event/webinar marketing

Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.

Using social media networks to help amplify marketing endeavors.

Social sharing and campaigns

Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.

Social profile integration

The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.

Role-based workflow & approvals

Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.

Customizability

Users can customize their instance with features like custom fields and custom objects.

Integration with Salesforce.com

The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with Microsoft Dynamics CRM

The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with SugarCRM

The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

Escala

Overview

What is Escala?