ActiveCampaign Reviews

ActiveCampaign is my favorite email marketing platform. It's simple and fast to set up and is super powerful. It also has great deliverability. So whether you are trying to send out a weekly newsletter to your email list, email much more frequently, or are looking for an email automation tool that allows you to segment and automate very specific actions, ActiveCampaign is a great solution.

ActiveCampaign is used across our whole organization, from Program Director to Office Manager to Executive Director, in order to organize, promote, and provide registration for our various music education programs. We can also track trends for registration, run reports on t-shirt sizes, do a demographics breakdown, create coupon codes, and send emails internally.

We're using ActiveCampaign for a number of marketing functions:

• Lead gen efforts that are part of our content strategy.
• Broadcasting our newsletters.
• Managing pipelines.
• Automations.

What works particularly well is that it features both your usual email and marketing automation tools, as well as a 'Deals' function, which are sales pipelines at all the effects that are fully integrated and feed off the same contact database.
It is also flexible enough to allow us to do this for multiple brands too.

ActiveCampaign (AC) is the lifeblood of my email flight deal alert company, Flights Machine. We are in AC everyday, since our subscribers rely on our emails as the main way they get notified about our flight deals. The campaign builder in AC is nice, but where it stands out over other offerings such as MailChimp (our former email tool) is in its automation builder. They have a strong API to tag users based on arbitrarily complex business logic in your codebase, with an easy to use automation builder than can be triggered when tags get added to a user.

We use ActiveCampaign for marketing smart automation and also consult with other companies on selecting marketing automation tools. ActiveCampaign is a very powerful tool for small businesses looking for a rich feature-set at an affordable price.

ActiveCampaign (AC) is an easy and effective marketing automation tool for small businesses. I have implemented AC in the marketing department in order to send different and multiple types of campaigns (simple newsletters, invites, nurturing campaigns) and also to create lead funnel automations. If you have a little customer base (<5000 contacts), AC is a good tool and it is easy to use for lead generation.

We use ActiveCampaign to generate and nurture leads, manage sales pipeline with a built-in CRM to help close sales, and stay in touch with existing customers. It's an integral part of the business as it helps bring in new customers and keep existing customers while increasing their lifetime value with new orders and services.

My company uses ActiveCampaign for email marketing for one of my clients. We specifically use ActiveCampaign vs any other email marketing programs because of the ability to set up automations and its ability to integrate with their WooCommerce website and the ability to track events in Google Analytics.

ActiveCampaign is an absolute game changer if you want to grow your business. Email automation and sending specific offers to specific people who are ready to take action is KEY to growing any business. Segmenting your list, knowing what people are taking what actions, moving people along the sales pipeline when they take specific actions... You just can't beat it. Active Campaign > ConfusionSoft any day.

We use ActiveCampaign for email marketing, delivering content to our database, and creating lead funnels automation. It allows us to educate our leads, our clients and deliver value in a simple and consistent manner.

In my company, I use it in the marketing department. I basically use it for promotional email campaigns. With this applicatio,n I make promotional emailers and send them to my database to generate queries for my products.

I use ActiveCampaign to handle email marketing for my small online business. I use it to collect leads, warm them up with automation, and then sell products and services. I use it for both automated and broadcast emails for all communication with my list, with several automated series going simultaneously at any given time.

We use ActiveCampaign to manage our email campaigns across the whole company. We also use ActiveCampaign as a 3rd party email automation solution for our clients. It helps us to automate the emails sent to our prospects and current clients. For our marketing agency clients, we use ActiveCampaign to manage their email lists and send automated emails.

We are currently using ActiveCampaign on both the corporate side and as an opt-in feature for our franchise locations. On the corporate side, we use ActiveCampaign to manage our franchise sales cycle. We use it to assign automations to leads that come in as well as assign tasks to our team in how those leads are handled. On the franchise side, it's used to manage client leads as well as handle the hiring process in some cases. ActiveCampaign is really useful in cutting out a lot of the grunt work involved. The automations can handle a lot and are very flexible in how they can be built. On top of that the interface is very intuitive and easy to learn.

ActiveCampaign is used primarily by our Marketing team, but it also integrates with our sales team communication. We use it for our weekly newsletter, marketing automation campaigns, signup forms, auto responses, etc. It's primary use it to connect with customers and potential customers. We have a community of users so email communication is extremely important for us.

We use ActiveCampaign within our organization as an email management tool, CRM, and a marketing automation solution. We've created our own systems with this tool and we also create systems for our clients using ActiveCampaign.

I implemented ActiveCampaign for two different companies, each hoping to use AC to deliver targeted emails to opted in users and nurture these users through a decision journey that could take between weeks and months. The goal was to allow for logic branching based on user interaction, and deliver content based on that logic branching that addressed key pain points and guided a user towards the right solution for them.

ActiveCampaign helps my clients organize their contacts and use automation to send follow up based on the contacts' interactions with the website and sales team. We use the tagging feature to segment groups like prospects, customers, and other meaningful segmentation. We use the automation to send drip-style emails to our prospects and customers and stay in touch with them.

ActiveCampaign allows my agency to automate email communications with clients that address their needs at different stages of their relationship with business, identify strong leads, and maintain solid contact over time.

We use the tool for our mass emails and for our email automations. It allows us to create email campaigns and set them to run without much work from us once running.

I practically beg my colleagues to switch to ActiveCampaign, especially if they’re moving into more business automation and want to accurately and efficiently track their email list activity. I’ve used a couple of competitor's products and find them cumbersome and confusing. With Active Campaign, automation series are simple and visual, templates are easy to create and edit, and the robust tracking/tagging options aren’t in the way of the normal use for beginners while still being easily accessible for more advanced users. This is an email system that scales with your business and integrates well with sales funnel software.

ActiveCampaign is one of the best budget options for marketing automation. While there is a CRM aspect, and in theory a sales department appeal, I think the primary usage is around marketing automation (although for the price, having the selling tools is a nice perk).

Usually, ActiveCampaign is deployed within the marketing, or marketing operations department. Because of its placement in the market, it's often a good fit for smaller businesses that are not in a budget place to consider some of the pricier options, however, don't discount it as a tool for a larger company. If it has the tools you need, it can be a solid choice.

However, the weak integration with SFDC often prevents me from suggesting this as a tool for larger businesses. Some can be done with the built-in integration, and using some API work (either custom dev or through a middle company like Zapier) helps, it's still not as strong when it comes to a 1:1 CRM sync.

ActiveCampaign is the core of my business. It's used to store customer/prospect data, email customers and prospects, track website behavior, and provide analytics. It addresses the problem of wanting the power of modern marketing automation, but not wanting to pay thousands of dollars per month.

I partnered up with another online marketer to sell his course online in January 2017. He recently switched from AWeber to ActiveCampaign. The difference was like comparing a base line economy vehicle to a top or the line luxury SUV with all the bells and whistles. ActiveCampaign was easy to learn with a basic knowledge of previous email services such as AWeber and MailChimp. Between the two of us we were able to set up automated drip campaigns and tag people with how they took action. We were using ads and webinars to sell the course and ActiveCampaign handled everything we neeeded including all the integrations with other services. It was very intuitive to use and set up lists, forms and tags.

We are using ActiveCampaign in a specific location within a nationwide business. We are using it for marketing purposes, as well as onboarding, deadline countdowns, and information based emails. ActiveCampaign helps us to better serve our current customers and market to new customers with their automation options and one-off emails within the CRM.