TrustRadius
ActiveCampaign integrates email marketing, marketing automation, sales automation, and CRM software into one platform designed for small businesses.https://media.trustradius.com/product-logos/bk/5g/D8DXGSZA37RB.pngChoose ActiveCampaign For Its Power & Versatility, If You Don't Mind It Being Affordable, Too!I rely on ActiveCampaign for all areas of the business, from marketing and CRM to subscription management. ActiveCampaign really does a fantastic job of keeping the kind of running records of customer contacts and interactions in a way that not only provides "number crunchable" data but also offers remarkable insights into the specifics of individual customer actions and preferences.,List Segmentation - With ActiveCampaign you get lots of options for list segmentation, including lists, tags and custom fields. Whether you're trying to beef up a marketing automation sequence or needing to respond to a special case situation on the fly, the capabilities here make your work a lot easier! Marketing Automation - ActiveCampaign provides an easy-to-use flowchart system for creating and editing marketing automations. It tremendously enhances the overall power of this system. Email Campaign Management - ActiveCampaign does a great job scheduling and sending out email campaigns to designated lists. Deliverability is particularly strong, and it's easy to track opens and clicks for specific contacts as well as for lists as a whole.,ActiveCampaign is so powerful and so versatile that it can sometimes be a challenge to use. There are certainly plenty of online resources available to help you get up to speed, but there are times when the process can seem a little overwhelming. I got a lot of help by attending a "Study Hall" in-person classroom session that was sponsored by the company. Chris Davis was the instructor; he did an amazing job of clarifying priorities and procedures for getting the most out of ActiveCampaign. After going to that session my productivity with ActiveCampaign increased enormously, but in retrospect, I felt like I should have been able to get that kind of expert guidance with the software much earlier, instead of using ActiveCampaign at far less than its maximum capability for several years before feeling like I was really getting my feet on the ground. There doesn't seem to be a way to create or accommodate multiple email addresses for a single contact in the system. When people get into the system with multiple email addresses, they show up as multiple contacts. This can create problems with proper list segmentation; it should be easy enough to resolve this problem, but it's a nagging headache whenever it pops up.,10,It has brought simplicity and accountability to customer relationship strategies that have paid off in increased sales opportunities. It has integrated wonderfully with other components of our production and marketing systems, creating a synergistic effect that consistently shows up in the bottom line. It has provided unexpectedly in-depth insights into customer behavior. This has led to a much richer understanding of the sales cycles we're working with, bringing big benefits in helping us refine our overall marketing and retention strategies.,Infusionsoft by Keap,Less than 10,000,B2C,Leadpages, AWeber, Adobe Photoshop, Apache OpenOffice, Camtasia, Adobe InDesign, WebinarJam,No,9,No,I view the excellent educational program that the company provided in their Study Hall presentation as an extension of the support service. In my view support is not just solving problems when they occur - it's developing knowledge and strategies that can help prevent problems in the first place. That was certainly exemplified by Education Director Chris Davis during the Study Hall I attended about four months ago. He is a superb teacher and did a full day of presentation that provided exceptional clarity and direction. Then, after the sessions were officially over he stayed (even though obviously exhausted) to provide me with some extra one-on-one help in resolving some issues that I was struggling with. This willingness to go the extra mile in face-to-face contact is extraordinary. In the best of all possible worlds, marketing, education, and support are essentially one and the same thing, and that's what I've found in working with ActiveCampaign!My search for an autoresponder is overOur business is to handle email automation solutions for clients. We can offer more services to our client because we use ActiveCampaign then we ever could with any other product on the market. ActiveCampaign provides the 3 things that our clients are looking for in an automation package. CRM, Automation and Segmentation. Any service can send emails, but AC take this service to a whole new level. The full stack capabilities of AC allow for an unlimited expansion of services. AC does what they do better than anyone and they integrate with the top platforms to do the rest. I have tried using others in the past. Nobody does a better job of delivering quality support and services than ActiveCampaign.,Automations - We constantly use automations to do all kinds of things behind the scenes. Like move contact through the deals based upon actions they have taken, urls they have visited or emails they have opened. Predictive Sending - We use predictive sending to enhance our open rates. We've seen a 20% increase in opens as a result. Conversations - we use conversations instead of chatbot on our sites. While this feature is still in its early stages, we have made the switch now. My staff has the app downloaded to their phones and can interact as need. Not as robust as Intercom and some others, but it is a great personalization tool. Deals/Tasks - We use the Deals and Tasks for all kinds of things. I can communicate with my VA using tasks related to clients in a way that keeps everything under the same hood. Scoring - We use scoring to run "behind the scenes" context. We monitor the contacts actions, apply a score and send them rewards or reminders whichever is appropriate. This is a huge hit with our clients.,I would like to be able to sort contact based upon some fields or scores. I would like to have a score report. I would like to see the forms features more robust.,10,ActiveCampaign has been the best investment we have made. We get better clients. But the added bonus is the commitment to training, development, and education.,AWeber and Mailchimp,25,000 to 100,000,Both,OutgrowBe weary of ACWe use it as a sales and marketing CRM, but our success and support team trickles in there sometimes too. We also try to use it to calculate commission.,Marketing automation (ok) Price That's literally all I can think of,Product: built backward in a lot of ways and is incredibly unsmooth to work with Server goes down a lot Buggy as all get out,3,Negative on where our engineers spend their time Negative on being able to hold a single customer record across all departments Positive on being able to have a task view (though this is basic for any CRM),HubSpot, Infusionsoft by Keap and Zoho CRM,100,000 to 250,000,B2B,Intercom, RingCentral, SlackGreat place to get started with marketing automation, but reporting is weakWe use ActiveCampaign both on the marketing and fulfillment sides of the business. ActiveCampaign helps us segment and target our audience so that we can market the most relevant programs and offers to each person. We also use ActiveCampaign to deliver digital course content and help our clients stay on schedule with their learning and development. We've just started taking advantage of the SMS capabilities of ActiveCampaign in this regard as well.,Makes it easy to set up automation flows without necessarily having the whole thing planned beforehand. Other tools that I have used require more advanced planning done upfront and then you implement all it once. I like that ActiveCampaign allows me to use the platform as part of the planning and iterative process. I don't have to have every email or another message pre-written and created and then inserted into an automation. I can even create empty placeholders and come back later to fill in the content. Email creation is simple and I can duplicate a previous email and edit it very easily without the risk of inadvertently modifying the original. Integrates well with other tools in our tech stack.,The CRM is easy to customize in terms of the type of information that we collect, but it is not as easy as I would like to customize the layout and prioritization of the information presented. It's a little clunky to get around a contact record. Reporting needs a massive upgrade. I don't get half of the email performance data that I need to optimize the performance of our campaigns and automation. System uptime isn't terrible, but I get more notifications of system-wide email delivery problems than any other tool I've used in the past.,7,The ROI for ActiveCampaign comes mostly in terms of time saved. Our use case is mostly on the product/fulfillment side and it has saved hundreds of hours compared with our old MailChimp setup of digitally delivering course content. We built our email list to receive regular free content from us to about 1,000 subscribers.,HubSpot and HubSpot CRM,Less than 10,000,Both,Unbounce, Slack, Squarespace,2,1,Email delivery of digital course content (audio and video files, PDF documents). Build a lead list with marketing content. Manage customer history effectively (past courses, review emails opened in each course).,7I recommend ActiveCampaign to Everyone!We use ActiveCampaign to build our email list, to send mass emails to our list, and for funnel and email automations. It allows us to create email campaigns, sales and webinar funnels, so that subscribers move along the funnel automatically. Once the automations are built, it runs seamlessly with little effort from us. I have used several other email platforms and I recommend ActiveCampaign to my clients and colleagues now.,Email Automations Funnel Creation List management Easy-to-use templates,Better tag management for contacts A visual calendar to see emails scheduled to go out to different lists.,10,Allows for one-time setup of the automations and then they run in the background. So it is a good use of the time investment. Inexpensive compared to tools with similar functionality. Excellent customer service and self-serve forum for questions.,Ontraport, Infusionsoft by Keap, HubSpot, AWeber and GetResponse,10,000 to 25,000,Both,ClickFunnels, Leadpages, Agile CRM, Teamwork ProjectsActiveCampaign should be your next email softwareActiveCampaign is used within our marketing department for automated emails, newsletters, call-to-action emails and more. Specifically, it allows us to send conditional content which makes it easier for us to send emails that are specific to each individual and help them along their customer journey. The editor is simple to use so multiple users can create emails that are on-brand.,Targeted email segmentation. Easy to duplicate previous campaigns. Quality WYSIWIG editor.,Difficult to send "one-off" emails. Reporting is lacking.,8,Greatly increased traffic and sales through email Mobile friendly designs - our emails were being opened by more than 70% mobile or tablet and we didn't know this by our old software Friendly and helpful customer service staff,Mailchimp and Constant Contact,100,000 to 250,000,Both,Adobe Photoshop, Agorapulse, AsanaAffordable Marketing Automation For Small BusinessesI provide setup and consulting for clients for email marketing solutions. It is a great and accessible tool for small businesses that want to get started with email marketing.,Audience segmentation. Reporting and dashboards. Email design.,It would be great if ActiveCampaign's CRM had an e-commerce component. However, it is available via third-party integrations.,10,Active Campaign has provided for my business a tool that is accessible to my clients.,Infusionsoft by Keap and Drip Ecommerce CRM,Less than 10,000,B2C,Infusionsoft by Keap, Drip Ecommerce CRM, Constant ContactActiveCampaign is a solid option for small businessWe're using ActiveCampaign for a number of marketing functions: Lead gen efforts that are part of our content strategy.Broadcasting our newsletters.Managing pipelines.Automations.What works particularly well is that it features both your usual email and marketing automation tools, as well as a 'Deals' function, which are sales pipelines at all the effects that are fully integrated and feed off the same contact database. It is also flexible enough to allow us to do this for multiple brands too.,The marketing automation 'canvas' is very intuitive and easy to use -- you can set up sophisticated automation in minutes. Using the sales pipelines for other tasks such as outreach efforts to source blog contributors. Website tracking is a powerful option too, that helps you build a very good 'picture' of your contacts. ActiveCampaign's main USP is that it fully integrates email marketing, marketing automation, and sales pipelines.,As a CRM, it lacks the sophistication to track companies and contacts. The new live chat function is still very much a 'minimum viable product.' There is no landing page function.,8,Email is an effective channel for us, so ActiveCampaign pays for itself over and over. You can save a lot of time if you set it up properly. It's not really suitable for cold outreach, which is allowed, but in a very limited format.,Autopilot, Mailchimp and Campaign Monitor,Less than 10,000,B2B,Buffer, Google Analytics, FreshdeskActiveCampaign is well worth the pricetagWe use ActiveCampaign for several clients. We design emails and set up automations. ActiveCampaign has a robust automation feature and since we are a reseller, we can organize our client's accounts in one place.,Automation is the major feature of ActiveCampaign. We can visually outline how every email is sent out and when. Having a reseller account lets us organize all of our client's account in one dashboard. Texting automation in addition to sending emails is time saving and efficient. We can have both texts and emails sent in one automation outline.,I don't like how we currently have to log in to our account as a reseller. I wish there was an easier way to do this. Automation outlines can get very detailed and can be hard to see on one page. I wish there was a way to zoom out to see the entire outline on one page.,9,ActiveCampaign saves us a lot of time in the long run. While it does take some time and careful consideration when setting up the automations, it is well worth it.,GetResponse,Less than 10,000,Both,Adobe Acrobat DC, MailchimpThe best email marketing automation platformI use ActiveCampaign to automate the email communication with the users of my application. Setting up automation with ActiveCampaign is super easy and the email delivery is awesome. I don't have to worry about my emails hitting the spam folder.,Easy and robust marketing automation setup Awesome email delivery Great tracking feature Easy email design,More modern email templates and easier to use builder Email templates don't include subject lines! Explanation/tooltips inside the application, especially in the automation, would be great.,10,Fully-automated communication with our users and customers Increase customer loyalty Increase brand awareness,Mailchimp, AWeber and GetResponse,Less than 10,000,B2B,Mailchimp, GetResponse, AWeberActiveCampaign - The Perfect Combination of Simplicity Plus PowerActiveCampaign is my favorite email marketing platform. It's simple and fast to set up and is super powerful. It also has great deliverability. So whether you are trying to send out a weekly newsletter to your email list, email much more frequently, or are looking for an email automation tool that allows you to segment and automate very specific actions, ActiveCampaign is a great solution.,Simple, easy, and fast setup for lists. You can set up a new list in just seconds. And also, they allow you to have an unlimited number of lists and tags that keep things organized. Powerful automations and a clean interface to build them. ActiveCampaign is a powerful tool, allowing you to segment users and send them congruent messaging. Great deliverability. Email marketing is only as useful as the number of emails that get received. If your emails don't send or wind up in spam or junk or promotions folders, that will severely inhibit your email marketing efforts.,Text message marketing. There are other tools that are specifically designed for text message marketing, but it would be great if ActiveCampaign took over this industry as well, with their same philosophy of simple and fast to build + super powerful. It gets a bit expensive when you have a large list, because they charge in tiers based on the number of contacts. So does everyone else though, so if you have a big list it will be expensive to host.,10,Saves me time, which equals more time for sales conversations and revenue generating activities. Improves deliverability, which increases open rates, click through rates and, most importantly, sales from email. Allows me to build an email list that is the crux of my business.,Mailchimp, AWeber, Constant Contact, Infusionsoft by Keap, Drip from Leadpages, Klaviyo and HubSpot,Less than 10,000,Both,ClickFunnels, Acuity Scheduling, Todoist,1,1,Email marketing for sales to non-customers who are on the list. Email marketing to existing customers to get them to buy the next product. Email marketing to share valuable content and keep my brand in front of my audience/following/tribe.,I use it to send emails and build automations -- exactly what it was designed for. I think they are innovative in that they make it really easy to effectively do these things. But I wouldn't say I'm using the tool in an innovative way.,If/when they step up their text messaging game I will use them for text messaging as well.,10,Yes,Product Features Product Usability Product Reputation Prior Experience with the Product,I wouldn't change my evaluation process. You don't know what you don't know. When I first started out doing online and email marketing, I didn't know what I was looking for in an email marketing solution. It was only after I started doing email marketing regularly that I realized what I was looking for and needed in terms of functionality.,Implemented in-house,No,N/A,10,Self-taught,Yes, the core features of ActiveCampaign are easy to learn and it doesn't take long to get comfortable navigating the platform. There are some advanced features that can get tricky, but honestly, most businesses don't need to use or worry about them. I recommend diving in and getting started creating lists, tags, and automations. Those can easily be learned on your own. And if you run into issues, ActiveCampaign has good support.,10,I recommend first getting comfortable setting up lists, tags, and automations. I begin by creating a "Main List" every contact goes in to. And then I'll either use tags or different lists to segment my leads and customers. Then get comfortable sending broadcasts and designing email templates so that you can stay in touch with your contacts VIA automation and non-automation emails.,No - we have not done any customization to the interface,No - we have not done any custom code,In addition to learning how to set up lists, tags, automations, email templates, and email campaigns, make sure you get comfortable adding the ActiveCampaign tracking code to the pages on your website. This allows you to do some really cool things dynamically based on when people take certain actions, or don't take certain actions.,No,9,No,I've only had a few small issues with ActiveCampaign, and every time I was supported quickly and the support person was very helpful. I don't have a magical story to tell about their support, other then they are knowledgable and do their best to get back to you and solve your problem quickly.,Setting up email lists. Setting up email automations. Sending broadcast or automation emails.,There are some functionalies related to goals that can get confusing. It's possible to build really complex automations, but that's more an issue with a business being complex versus the software being complex.,No,9,10,10,10,Clickfunnels Acuity Scheduling Schedule Once Wufoo Forms Leadpages,Clickfunnels Kartra Kajabi ScheduleOnce Acuity Scheduling Facebook Lead Ads,File import/export API (e.g. SOAP or REST),10,I recommend to all my clients to keep their business model as simple as possible. Complicated technology is oftentimes perceived as being really cool, but usually it's just not as effective as a simple system. ActiveCampaign allows you to do a lot of things, but you don't need to do all of them in most cases. Keep things as simple as possible.,9,9,Nothing special. I paid the price on the website.,No, I just suggest that my clients use the software and send them my affiliate link for them to purchase through. I have not negotiated special rates with ActiveCampaign. When I am a bigger vendor sending many more referrals there way, it's something I will consider doing. Until then, I'm just glad to use the software and share it with other people's businesses.,No,Active Campaign stays up to date and is a cloud software you don't need to update.,Improved text message marketing would be awesome.,Yes,YesActiveCampaign helps you super sell!ActiveCampaign is used across our whole organization, from Program Director to Office Manager to Executive Director, in order to organize, promote, and provide registration for our various music education programs. We can also track trends for registration, run reports on t-shirt sizes, do a demographics breakdown, create coupon codes, and send emails internally.,ActiveCampaign is great at organizing and storing information about our email lists. ActiveCampaign is an incredible tool for marketing automation, setting up blasts to go out. Their reaction time is great for help desk questions.,The Customer messaging tools aren't necessarily a huge improvement on doing it yourself, but I really appreciate the option. The automated text messages for sales have gotten us a little bit of negative feedback but it has also helped with awareness! So it's a toss-up. I'm not positive that ActiveCampaign is the very best email marketing on the market, but it's super sleek and easy to use.,8,ActiveCampaign is not inexpensive, so that's something to think about. If you need help and perspective for sales management, it's worth it. Positively, it threw me into the ring of the newest methods of sales. It has helped us organize our plan and the folks that are already engaged in our programming.,Emma,Less than 10,000,B2C,WordPress, Microsoft Office 365ActiveCampaign: Nailed the Sweet Spot of Power vs. Ease-of-UseActiveCampaign (AC) is the lifeblood of my email flight deal alert company, Flights Machine. We are in AC everyday, since our subscribers rely on our emails as the main way they get notified about our flight deals. The campaign builder in AC is nice, but where it stands out over other offerings such as MailChimp (our former email tool) is in its automation builder. They have a strong API to tag users based on arbitrarily complex business logic in your codebase, with an easy to use automation builder than can be triggered when tags get added to a user.,Automations (based on tagging a user from your codebase via their API, start sending that user an email sequence) Campaign Builder (as good as other tools such as Mailchimp) Pricing (pay per contact, not per email sent. AND email addresses can be added to multiple lists and only count as 1 contact, unlike Mailchimp which would consider that 2 contacts),The Admin Dashboard Contacts Search tool is very limited in functionality The pricing buckets are very large... It goes 10,000 to 25,000 to 50,000 ... Being more granular would help a lot for businesses just over the cusp of one of these limits Provide an API to validate email addresses as valid or invalid. Mailchimp does this for free when you try to add to your list, but ActiveCampaign allows adding garbage typo-ed email addresses like *@gmail.con to your list (forcing you to use a 3rd party vendor for this),9,The majority of our website traffic comes from emailing our userbase with ActiveCampaign Automations have allowed us to upsell our best users on additional products With their shared IP address management, we get high deliverability rates on our email campaigns,MailChimp, AWeber and Constant Contact,25,000 to 100,000,B2CGreat Features, Great Price!We use ActiveCampaign for marketing smart automation and also consult with other companies on selecting marketing automation tools. ActiveCampaign is a very powerful tool for small businesses looking for a rich feature-set at an affordable price.,The automation interface is fairly intuitive to work through and offers powerful, flexible features. For the price and features it offers, it's the best value of any automation service that exists today. It has a TON of options for the advanced user to tinker and test with.,Since it has so many options, a beginner might be overwhelmed by the choices available. This is hard to avoid when offering so much flexibility, but still, a new user would be well-served to watch some tutorials and have a clear idea about the workflow they want to get started. There is a point at which your list will outgrow the service (hopefully!) and you might want to think about switching to a service whose CRM and landing page functionality is more robust.,8,The fortune is in the follow through, and ActiveCampaign makes the follow through easier. Drip campaigns and triggers strengthen granular follow up opportunities. The granular messaging options coupled with attractive pricing have made this our go to service for businesses who need more automation features, but are just getting started in the space.,MailChimp, Infusionsoft, HubSpot, Constant Contact and AWeber,Less than 10,000,B2B,Infusionsoft, MailChimp, Constant ContactEffective and not expensive marketing automation toolActiveCampaign (AC) is an easy and effective marketing automation tool for small businesses. I have implemented AC in the marketing department in order to send different and multiple types of campaigns (simple newsletters, invites, nurturing campaigns) and also to create lead funnel automations. If you have a little customer base (<5000 contacts), AC is a good tool and it is easy to use for lead generation.,Creating emails or templates is VERY easy as well as the automation builder is easy to use. Affordable for small companies. Even if your database is growing, the price will of course increase but it is still affordable.,You can't create landing pages :( The reporting section can be improve. The interface is not user-friendly at all. We have used another tool to visualize and analyze the results of our campaigns.,8,We have saved a lot of time and we have improved significantly our communication. We were able to retain customers and increase the number of new leads at the same time. Setting up and building all the automations can take a little bit of time but it is worth it.,Marketo, SendinBlue, MailChimp, HubSpot and Oracle Eloqua,Less than 10,000,B2B,Trello, Slack, IFTTT, Hootsuite EnterpriseActiveCampaign is one of the most flexible marketing automation platforms out there!We use ActiveCampaign to generate and nurture leads, manage sales pipeline with a built-in CRM to help close sales, and stay in touch with existing customers. It's an integral part of the business as it helps bring in new customers and keep existing customers while increasing their lifetime value with new orders and services.,Automation campaigns are excellent in ActiveCampaign. It allows granular control over what happens when to whom and how. You can create very complex automated campaigns to nurture leads at the right time with the right content. Ability to create custom pipelines is great as it allows us to cater to different sales processes that vary depending on customer type and/or different services, so we can track the right information in a flow that makes sense in specific situations. Sending 1-to-1 emails in CRM that are tracked so we know when contacts open emails. Chrome extension for Gmail is really useful to access contact data within emails in Gmail and being able to track emails sent in Gmail.,You can't add a contact without an email address. Site tracking of visitors sometimes doesn't work, so when they submit a form their activity prior to form submission is lost. Sales/CRM reporting is very limited. Anyone coming from a proper CRM like Salesforce would find reporting unusable, especially sales teams. Email builder needs some work, it has certain limitations and doesn't allow custom designs to be editable in the builder. No Android app for CRM (suppose to be in the works as we were told).,8,ActiveCampaign is the base of our marketing communications operations. So all the leads that we generate and nurture go through ActiveCampaign, which means most of not all of our revenue directly or indirectly is related to ActiveCampaign. It helps us operate and grow the business. It helps us provide more personalized experience for new leads as well as our existing customers. It makes communication more efficient, especially with the Gmail integration.,HubSpot, MailChimp and Hatchbuck,Less than 10,000,B2BA Closer Look at ActiveCampaign from a Frequent UserMy company uses ActiveCampaign for email marketing for one of my clients. We specifically use ActiveCampaign vs any other email marketing programs because of the ability to set up automations and its ability to integrate with their WooCommerce website and the ability to track events in Google Analytics.,Easy to create and format emails with a "drag and drop" interface. Anyone can easily create an email with little instruction. You can also use custom HTML to create an email or email template so that you can be assured the email you are sending looks EXACTLY like you want it to or matches your website exactly.,There is no media database/library. All images uploaded for use just kind of "live" with the user that uploaded them in the emails and there is no easy way to organize them and there is no way to share them amongst different users. So needless to say, images are just kind of a mess. Campaigns can be organized by various methods - type, status, label and list. But there is no way to organize by campaign name, date created or date scheduled/sent which would be helpful for the person creating all the emails to keep track of what's done and needs to be done. (You can sort by 'last modified' but if you jump around a bit between emails, that doesn't help.),6,Positive ROI: ActiveCampaign has allowed us to use tags and automation to segment our subscribers based on purchases so that we can keep those buyer engaged with emails and information that pertains to the specific things they are interested in, and not bother them with things they are not. Thereby increasing open rates and click-throughs and decreasing unsubscribe rates which thereby increases sales. Negative ROI: Learning the program takes some time as do setting up the automations, so you need to be willing to make the investment in time to do so. Initially, this may adversely affect your ROI.,Constant Contact and MailChimp,Less than 10,000,B2C,MailChimp, Buffer, CanvaActiveCampaign will be a game changer for your marketing and sales teamActiveCampaign is an absolute game changer if you want to grow your business. Email automation and sending specific offers to specific people who are ready to take action is KEY to growing any business. Segmenting your list, knowing what people are taking what actions, moving people along the sales pipeline when they take specific actions... You just can't beat it. Active Campaign > ConfusionSoft any day.,Email Automation CRM Sales Pipelines,2 way texting Using local phone numbers for texting,10,We've probably [doubled] our business because of ActiveCampaign over other email/CRM providers,Infusionsoft,10,000 to 25,000,B2B,Trello, SlackA simple and cost-effective tool to simplify your email marketing and deliver consistent value to your listWe use ActiveCampaign for email marketing, delivering content to our database, and creating lead funnels automation. It allows us to educate our leads, our clients and deliver value in a simple and consistent manner.,Simple to use Good value for the price Automation sequences Lead scoring,Cannot capture the overall structure of an automation sequence. Would be nice to capture the whole automation sequence as an image file or PDF file to go back to when I want to make amendments. Sometimes the platform is a bit slow to respond. Have more examples of automation sequences of aces studies on how to use automation features with real-life examples of sequence and details of how each step functions. That would help build better automation sequences.,9,Better engagement with my client base Being able to take the lead on an educational journey that is automated and consistent Simplified email communication and the take to email client sand leads Save us a lot of time and we can recycle content and create new automations,MailChimp and Infusionsoft,Less than 10,000,B2C,AgoraPulse, Acuity Scheduling, TypeformA clean and effective email marketing system.In my company, I use it in the marketing department. I basically use it for promotional email campaigns. With this applicatio,n I make promotional emailers and send them to my database to generate queries for my products.,It’s very easy to set up an account on this application. During the campaign design it automatically saves your templates. The email mobile optimisation is the best feature in this application.,Unavailability of incoming text messaging integration. They should integrate this feature for better engagement. Sometimes I have difficulties creating my campaign through the HTML builder. I think it happens because of some bugs. Its pricing is very steep for a small company or for a starter.,8,It helped me to grow my list substantially in just 3 months. It helped me to increase traffic on my website. This application played a very important role in the success of our new product which we launched in the first quarter of this financial year. We got very good response on our promotional campaign.,Sender.net and Vertical Response,Less than 10,000,B2C,Sender.net, Vertical Response, MailChimp, Smallpdf, PDFfiller, Zoho Campaigns, Zoho Forms, Google Analytics, Google Forms, MPZMail, CleverReach, GetResponseGets the job doneI use ActiveCampaign to handle email marketing for my small online business. I use it to collect leads, warm them up with automation, and then sell products and services. I use it for both automated and broadcast emails for all communication with my list, with several automated series going simultaneously at any given time.,Email automation Lead generation Communicating effectively with different parts of your list,Lists vs. tags can be somewhat confusing -- I feel it could be all tags UX is a slow and sometimes confusing Snippets are difficult to use,9,Saved countless hours vs manual email Sells for me Allows me to iterate on my best work,MailChimp,Less than 10,000,B2C,Landingi, Leadpages, HubSpot CRMActiveCampaign Rocks!We use ActiveCampaign within our organization as an email management tool, CRM, and a marketing automation solution. We've created our own systems with this tool and we also create systems for our clients using ActiveCampaign.,Killer automation features - allowing you to create an in-depth marketing system that connects customers, websites, and sales funnels. Reasonably priced and good re-seller program Easy navigation of the email platform and CRM deals section,Love to see them improve the overall speed of their program. Waiting for pages to load when creating emails and automations can be a real drag on productivity and create an overall frustrating experience. (Asana is the gold standard here). I'd like them to improve email delvierability, as I've heard some complaints in this area. I'd like them to create a more fleshed out deals section so we can completely replace all of our other CRM programs.,10,Creation of powerful marketing systems for our business and our clients' business. Allowed us to cancel CRM services like Pipedrive with their Deals section. Email design is easy, fast, and helps get our message out efficiently.,Awber, MailChimp, Constant Contact, Infusionsoft, GetResponse and Emma,Less than 10,000,Slack, Dropbox BusinessAn Awkward Middle Child Between ESP and MAI implemented ActiveCampaign for two different companies, each hoping to use AC to deliver targeted emails to opted in users and nurture these users through a decision journey that could take between weeks and months. The goal was to allow for logic branching based on user interaction, and deliver content based on that logic branching that addressed key pain points and guided a user towards the right solution for them.,Most Email Service Providers don't allow for logic branching in their drip sequencing - they allow for time delays or opt out/ins based on opens and maybe clicks, but no true branching or trees. This is a key differentiation for AC. The drag and drop workflows and organization is fantastic, easy to use and fast. You can setup a sequence in a matter of minutes where it would take hours with other providers. Integrating with others is a key part of the modern tech stack. Active Campaign works with Zapier, making it able to talk to landing page software, ad campaigns, other marketing automation, email databases and more. Plus it offers native integrations with Stripe, SurveyMonkey, PipeDrive, Paypal and more. If you're just getting started and have less than 1k contacts, the pricing is very reasonable. You can get out between $17 and $100 a month and get a host of features competitors can't touch.,The reporting UI is difficult to use. I setup a fantastic sequence, but understanding how it was performing was like pulling teeth. How many users branched, how many unsubscribed? I had to dig into individual emails to get this information. As your contact list climbs, the pricing does, too. Once you get up around 2-5k contacts, you really should start looking at options like HubSpot, where the pricing is comparable but the feature list is much larger. At it's heart, AC is an email platform. So no landing pages, the website tracking is kinda half-baked and the CRM feels like it's just tacked on without it being integrated in an intentional and strategic way.,6,ActiveCampaign couldn't be mapped to any specific ROI partially due to the clunky reporting interface. We couldn't backtrack into any specific objectives like purchase decisions or course signups because it was too difficult to map those website actions to the specific campaigns. The biggest value AC delivered was in terms of time saved creating specific drip campaigns. Cloning funnels, making edits, adding new branches was fast and easy and allowed us to iterate and move on to other things.,HubSpot, MailChimp, Constant Contact, Campaign Monitor, Marketo and Infusionsoft,Less than 10,000,B2B,Unbounce, Slack, Trello, Marketo, HubSpot, CallRail, Google Tag Manager, Google Analytics, Hotjar, HullActiveCampaign is Great for Businesses Just Starting Out with AutomationActiveCampaign helps my clients organize their contacts and use automation to send follow up based on the contacts' interactions with the website and sales team. We use the tagging feature to segment groups like prospects, customers, and other meaningful segmentation. We use the automation to send drip-style emails to our prospects and customers and stay in touch with them.,The automation builder is fairly easy to use and makes following up really easy. The CRM and Deals module makes it easy for our salesteam to track progress of our different sales opportunities. It's easy to track behavior of our leads (like clicking on links in emails, visiting our site, etc).,The automations builder is a bit clunky sometimes and requires a lot of effort to do seemingly easy tasks. The CRM is a little weak for our sales team. They'd like a tighter integration into Gmail as well as a more robust task management system. The reporting could use a lot of work. There really aren't' any visual reports to show me funnel info and conversion rates of my leads from one step to the next. This would make it easier to improve our marketing efforts.,8,Following up with leads is an easy ROI. As they say, the 'money is in the follow up', but it takes time and effort to build these systems correctly. Once we've implemented them properly, there was an easy ROI to measure. Having our CRM centralized with as much data as possible in one system has also been really helpful for us.,Infusionsoft,Less than 10,000,Both,Infusionsoft, Zapier, G Suite, ClicDataSo glad we decided to switch to ActiveCampaignWe use ActiveCampaign to manage our email campaigns across the whole company. We also use ActiveCampaign as a 3rd party email automation solution for our clients. It helps us to automate the emails sent to our prospects and current clients. For our marketing agency clients, we use ActiveCampaign to manage their email lists and send automated emails.,ActiveCampaign can handle large email lists ActiveCampaign helps to keep the emails lists organized The ActiveCampaign automation is a must to keep the email list healthy and engaged,We think the workflow, from creating a list until designing the automation, should be a little more intuitive First-time users must watch quick tutorials to move quickly inside the application if they want to better understand the system,9,ActiveCampaign can help with ROI once you have total control of the email lists with reports and a built-in CRM, so you know exactly what have to be improved in your next campaign, helping to increase the ROI.,MailChimp and Drip from Leadpages,Less than 10,000,B2C,ClickFunnels, CallRail, Landingi, Mailshake, CloudApp, Serpstat, Canva, BookafyUnspecified
ActiveCampaign
91 Ratings
Score 8.6 out of 101
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ActiveCampaign
91 Ratings
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Score 8.6 out of 101

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Tim Bost profile photo
Score 10 out of 10
Vetted Review
Verified User
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I rely on ActiveCampaign for all areas of the business, from marketing and CRM to subscription management. ActiveCampaign really does a fantastic job of keeping the kind of running records of customer contacts and interactions in a way that not only provides "number crunchable" data but also offers remarkable insights into the specifics of individual customer actions and preferences.
  • List Segmentation - With ActiveCampaign you get lots of options for list segmentation, including lists, tags and custom fields. Whether you're trying to beef up a marketing automation sequence or needing to respond to a special case situation on the fly, the capabilities here make your work a lot easier!
  • Marketing Automation - ActiveCampaign provides an easy-to-use flowchart system for creating and editing marketing automations. It tremendously enhances the overall power of this system.
  • Email Campaign Management - ActiveCampaign does a great job scheduling and sending out email campaigns to designated lists. Deliverability is particularly strong, and it's easy to track opens and clicks for specific contacts as well as for lists as a whole.
  • ActiveCampaign is so powerful and so versatile that it can sometimes be a challenge to use. There are certainly plenty of online resources available to help you get up to speed, but there are times when the process can seem a little overwhelming. I got a lot of help by attending a "Study Hall" in-person classroom session that was sponsored by the company. Chris Davis was the instructor; he did an amazing job of clarifying priorities and procedures for getting the most out of ActiveCampaign. After going to that session my productivity with ActiveCampaign increased enormously, but in retrospect, I felt like I should have been able to get that kind of expert guidance with the software much earlier, instead of using ActiveCampaign at far less than its maximum capability for several years before feeling like I was really getting my feet on the ground.
  • There doesn't seem to be a way to create or accommodate multiple email addresses for a single contact in the system. When people get into the system with multiple email addresses, they show up as multiple contacts. This can create problems with proper list segmentation; it should be easy enough to resolve this problem, but it's a nagging headache whenever it pops up.
If you're looking for an affordable yet powerful way to bring together email list management, CRM, and marketing automation, then ActiveCampaign is a great choice. It's fabulous for effective list segmentation, extremely robust in its marketing automation features, and wonderfully reliable in delivering accountable actions and relevant data that can help your business expand. Allow the appropriate time for the learning curve required, get your business goals and marketing priorities straight, and ActiveCampaign will serve you extremely well.
Read Tim Bost's full review
Eric Mulford profile photo
Score 10 out of 10
Vetted Review
Verified User
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Our business is to handle email automation solutions for clients. We can offer more services to our client because we use ActiveCampaign then we ever could with any other product on the market. ActiveCampaign provides the 3 things that our clients are looking for in an automation package. CRM, Automation and Segmentation. Any service can send emails, but AC take this service to a whole new level. The full stack capabilities of AC allow for an unlimited expansion of services. AC does what they do better than anyone and they integrate with the top platforms to do the rest. I have tried using others in the past. Nobody does a better job of delivering quality support and services than ActiveCampaign.
  • Automations - We constantly use automations to do all kinds of things behind the scenes. Like move contact through the deals based upon actions they have taken, urls they have visited or emails they have opened.
  • Predictive Sending - We use predictive sending to enhance our open rates. We've seen a 20% increase in opens as a result.
  • Conversations - we use conversations instead of chatbot on our sites. While this feature is still in its early stages, we have made the switch now. My staff has the app downloaded to their phones and can interact as need. Not as robust as Intercom and some others, but it is a great personalization tool.
  • Deals/Tasks - We use the Deals and Tasks for all kinds of things. I can communicate with my VA using tasks related to clients in a way that keeps everything under the same hood.
  • Scoring - We use scoring to run "behind the scenes" context. We monitor the contacts actions, apply a score and send them rewards or reminders whichever is appropriate. This is a huge hit with our clients.
  • I would like to be able to sort contact based upon some fields or scores.
  • I would like to have a score report.
  • I would like to see the forms features more robust.
The full stack approach does a great job of filling in the blanks.
Read Eric Mulford's full review
Jake Tacher profile photo
October 11, 2019

Be weary of AC

Score 3 out of 10
Vetted Review
Verified User
Review Source
We use it as a sales and marketing CRM, but our success and support team trickles in there sometimes too. We also try to use it to calculate commission.
  • Marketing automation (ok)
  • Price
  • That's literally all I can think of
  • Product: built backward in a lot of ways and is incredibly unsmooth to work with
  • Server goes down a lot
  • Buggy as all get out
Honestly, if you are 5-10 people this might be awesome because of price and simplicity. That being said, if you plan to scale at all, pay for a better CRM. We got it hastily when we were about 20 employees but are switching now and the switch couldn't come sooner for us.
Read Jake Tacher's full review
Josh Summerhays profile photo
Score 7 out of 10
Vetted Review
Verified User
Review Source
We use ActiveCampaign both on the marketing and fulfillment sides of the business. ActiveCampaign helps us segment and target our audience so that we can market the most relevant programs and offers to each person. We also use ActiveCampaign to deliver digital course content and help our clients stay on schedule with their learning and development. We've just started taking advantage of the SMS capabilities of ActiveCampaign in this regard as well.
  • Makes it easy to set up automation flows without necessarily having the whole thing planned beforehand. Other tools that I have used require more advanced planning done upfront and then you implement all it once. I like that ActiveCampaign allows me to use the platform as part of the planning and iterative process. I don't have to have every email or another message pre-written and created and then inserted into an automation. I can even create empty placeholders and come back later to fill in the content.
  • Email creation is simple and I can duplicate a previous email and edit it very easily without the risk of inadvertently modifying the original.
  • Integrates well with other tools in our tech stack.
  • The CRM is easy to customize in terms of the type of information that we collect, but it is not as easy as I would like to customize the layout and prioritization of the information presented. It's a little clunky to get around a contact record.
  • Reporting needs a massive upgrade. I don't get half of the email performance data that I need to optimize the performance of our campaigns and automation.
  • System uptime isn't terrible, but I get more notifications of system-wide email delivery problems than any other tool I've used in the past.
ActiveCampaign is great for small businesses that need to easily get something built and deployed quickly. It's a simple system to use, but with enough power to grow with your business for quite a while. It has a pretty good number of integrations with other small business marketing tech tools and hopefully, this will expand over time as well. The price point is palatable for a lot of small businesses as well, but once your contact list really starts taking off, you may need a different system.
Read Josh Summerhays's full review
Kristi Brown profile photo
Score 10 out of 10
Vetted Review
Verified User
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We use ActiveCampaign to build our email list, to send mass emails to our list, and for funnel and email automations. It allows us to create email campaigns, sales and webinar funnels, so that subscribers move along the funnel automatically. Once the automations are built, it runs seamlessly with little effort from us.

I have used several other email platforms and I recommend ActiveCampaign to my clients and colleagues now.
  • Email Automations
  • Funnel Creation
  • List management
  • Easy-to-use templates
  • Better tag management for contacts
  • A visual calendar to see emails scheduled to go out to different lists.
I’ve used ActiveCampaign with clients that are just starting out and with corporations that have huge emails lists and multiple funnels. I believe it can be a fit for any of those. It will need some planning to get the most from the software and to create funnels that turn subscribers into clients or buyers.
Read Kristi Brown's full review
Chad Carman profile photo
Score 8 out of 10
Vetted Review
Verified User
Review Source
ActiveCampaign is used within our marketing department for automated emails, newsletters, call-to-action emails and more. Specifically, it allows us to send conditional content which makes it easier for us to send emails that are specific to each individual and help them along their customer journey. The editor is simple to use so multiple users can create emails that are on-brand.
  • Targeted email segmentation.
  • Easy to duplicate previous campaigns.
  • Quality WYSIWIG editor.
  • Difficult to send "one-off" emails.
  • Reporting is lacking.
ActiveCampaign is well suited to "set it and forget it" email automation campaigns. It is geared more for smart email marketing based on conditions, actions, etc., that segment your audience based on interaction. It is not well suited for scenarios where you need to send to one-off lists like an event or other scenarios because of the process involved with manually subscribing or unsubscribing individuals.
Read Chad Carman's full review
Atilla Vekony profile photo
Score 10 out of 10
Vetted Review
Reseller
Review Source
I provide setup and consulting for clients for email marketing solutions. It is a great and accessible tool for small businesses that want to get started with email marketing.
  • Audience segmentation.
  • Reporting and dashboards.
  • Email design.
  • It would be great if ActiveCampaign's CRM had an e-commerce component. However, it is available via third-party integrations.
Active Campaign is extremely well suited for marketing automation for those businesses who don't just want to send email broadcasts.
Read Atilla Vekony's full review
No photo available
Score 8 out of 10
Vetted Review
Verified User
Review Source
We're using ActiveCampaign for a number of marketing functions:
  • Lead gen efforts that are part of our content strategy.
  • Broadcasting our newsletters.
  • Managing pipelines.
  • Automations.
What works particularly well is that it features both your usual email and marketing automation tools, as well as a 'Deals' function, which are sales pipelines at all the effects that are fully integrated and feed off the same contact database.
It is also flexible enough to allow us to do this for multiple brands too.
  • The marketing automation 'canvas' is very intuitive and easy to use -- you can set up sophisticated automation in minutes.
  • Using the sales pipelines for other tasks such as outreach efforts to source blog contributors.
  • Website tracking is a powerful option too, that helps you build a very good 'picture' of your contacts.
  • ActiveCampaign's main USP is that it fully integrates email marketing, marketing automation, and sales pipelines.
  • As a CRM, it lacks the sophistication to track companies and contacts.
  • The new live chat function is still very much a 'minimum viable product.'
  • There is no landing page function.
For the price, ActiveCampaign has no rivals. To get the same number of features, you would need to sign up with a much costlier platform. Another advantage is that it can be used for email marketing as well as your B2B sales efforts -- a well-implemented setup will automate most tasks, and your sales team will not need to use spreadsheets anymore.
ActiveCampaign features a number of 'deep data' integrations with third-party platforms, but doesn't handle transactional data such as e-commerce orders well -- you can't associate multiple records (eg. purchase orders) to a single contact.
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No photo available
Score 9 out of 10
Vetted Review
Reseller
Review Source
We use ActiveCampaign for several clients. We design emails and set up automations. ActiveCampaign has a robust automation feature and since we are a reseller, we can organize our client's accounts in one place.
  • Automation is the major feature of ActiveCampaign. We can visually outline how every email is sent out and when.
  • Having a reseller account lets us organize all of our client's account in one dashboard.
  • Texting automation in addition to sending emails is time saving and efficient. We can have both texts and emails sent in one automation outline.
  • I don't like how we currently have to log in to our account as a reseller. I wish there was an easier way to do this.
  • Automation outlines can get very detailed and can be hard to see on one page. I wish there was a way to zoom out to see the entire outline on one page.
ActiveCampaign isn't the cheapest solution out there but for more robust email marketing campaigns it's a must. I would not suggest ActiveCampaign to a small business that just wants to send out an email to their email list once a month since it won't be cost effective for their needs.
Read this authenticated review
No photo available
Score 10 out of 10
Vetted Review
Verified User
Review Source
I use ActiveCampaign to automate the email communication with the users of my application. Setting up automation with ActiveCampaign is super easy and the email delivery is awesome. I don't have to worry about my emails hitting the spam folder.
  • Easy and robust marketing automation setup
  • Awesome email delivery
  • Great tracking feature
  • Easy email design
  • More modern email templates and easier to use builder
  • Email templates don't include subject lines!
  • Explanation/tooltips inside the application, especially in the automation, would be great.
ActiveCampaign is a great tool to use for an automated marketing funnel. Great for basic autoresponder as well. Great for onboarding new users to your products and services.
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Ben Marcoux Roofing Lead Generation Expert profile photo
Score 10 out of 10
Vetted Review
Reseller
Review Source
ActiveCampaign is my favorite email marketing platform. It's simple and fast to set up and is super powerful. It also has great deliverability. So whether you are trying to send out a weekly newsletter to your email list, email much more frequently, or are looking for an email automation tool that allows you to segment and automate very specific actions, ActiveCampaign is a great solution.
  • Simple, easy, and fast setup for lists. You can set up a new list in just seconds. And also, they allow you to have an unlimited number of lists and tags that keep things organized.
  • Powerful automations and a clean interface to build them. ActiveCampaign is a powerful tool, allowing you to segment users and send them congruent messaging.
  • Great deliverability. Email marketing is only as useful as the number of emails that get received. If your emails don't send or wind up in spam or junk or promotions folders, that will severely inhibit your email marketing efforts.
  • Text message marketing. There are other tools that are specifically designed for text message marketing, but it would be great if ActiveCampaign took over this industry as well, with their same philosophy of simple and fast to build + super powerful.
  • It gets a bit expensive when you have a large list, because they charge in tiers based on the number of contacts. So does everyone else though, so if you have a big list it will be expensive to host.
ActiveCampaign is great for any company looking to leverage email marketing effectively to share content that builds goodwill and makes sales. They make it simple, fast, and easy to set up lists and automations so that you can easily keep in touch with your customers. Whether you send out a weekly newsletter or are much more aggressive with your email marketing, ActiveCampaign can handle just about anything you throw at it.
Read Ben Marcoux Roofing Lead Generation Expert's full review
Sarah Bandy profile photo
Score 8 out of 10
Vetted Review
Verified User
Review Source
ActiveCampaign is used across our whole organization, from Program Director to Office Manager to Executive Director, in order to organize, promote, and provide registration for our various music education programs. We can also track trends for registration, run reports on t-shirt sizes, do a demographics breakdown, create coupon codes, and send emails internally.
  • ActiveCampaign is great at organizing and storing information about our email lists.
  • ActiveCampaign is an incredible tool for marketing automation, setting up blasts to go out.
  • Their reaction time is great for help desk questions.
  • The Customer messaging tools aren't necessarily a huge improvement on doing it yourself, but I really appreciate the option.
  • The automated text messages for sales have gotten us a little bit of negative feedback but it has also helped with awareness! So it's a toss-up.
  • I'm not positive that ActiveCampaign is the very best email marketing on the market, but it's super sleek and easy to use.
ActiveCampaign is fantastic for getting a plan together and organizing a bird's-eye view of your sales and marketing. It's super helpful to set up automation and educate yourself on the options available to you in that realm of sales. It's not necessarily the best email blast system, I personally prefer Campaign Monitor.
Read Sarah Bandy's full review
Ben Gelsey profile photo
Score 9 out of 10
Vetted Review
Verified User
Review Source
ActiveCampaign (AC) is the lifeblood of my email flight deal alert company, Flights Machine. We are in AC everyday, since our subscribers rely on our emails as the main way they get notified about our flight deals. The campaign builder in AC is nice, but where it stands out over other offerings such as MailChimp (our former email tool) is in its automation builder. They have a strong API to tag users based on arbitrarily complex business logic in your codebase, with an easy to use automation builder than can be triggered when tags get added to a user.
  • Automations (based on tagging a user from your codebase via their API, start sending that user an email sequence)
  • Campaign Builder (as good as other tools such as MailChimp)
  • Pricing (pay per contact, not per email sent. AND email addresses can be added to multiple lists and only count as 1 contact, unlike MailChimp which would consider that 2 contacts)
  • The Admin Dashboard Contacts Search tool is very limited in functionality
  • The pricing buckets are very large... It goes 10,000 to 25,000 to 50,000 ... Being more granular would help a lot for businesses just over the cusp of one of these limits
  • Provide an API to validate email addresses as valid or invalid. MailChimp does this for free when you try to add to your list, but ActiveCampaign allows adding garbage typo-ed email addresses like *@gmail.con to your list (forcing you to use a 3rd party vendor for this)
ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).

It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Read Ben Gelsey's full review
Nicholas De Salvo profile photo
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use ActiveCampaign for marketing smart automation and also consult with other companies on selecting marketing automation tools. ActiveCampaign is a very powerful tool for small businesses looking for a rich feature-set at an affordable price.
  • The automation interface is fairly intuitive to work through and offers powerful, flexible features.
  • For the price and features it offers, it's the best value of any automation service that exists today.
  • It has a TON of options for the advanced user to tinker and test with.
  • Since it has so many options, a beginner might be overwhelmed by the choices available. This is hard to avoid when offering so much flexibility, but still, a new user would be well-served to watch some tutorials and have a clear idea about the workflow they want to get started.
  • There is a point at which your list will outgrow the service (hopefully!) and you might want to think about switching to a service whose CRM and landing page functionality is more robust.
For the small business who is just getting started or has a list smaller than 2,500 contacts, ActiveCampaign is a leader in smart communication. Compared with free (or cheap) alternatives like MailChimp or Constant Contact, the feature set provides a lot more value. The one real caveat here is that you have to really want to use the features. For someone who is happy to just send out their monthly newsletter, this might be more than you need.
Read Nicholas De Salvo's full review
Audréa Trinh profile photo
Score 8 out of 10
Vetted Review
Verified User
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ActiveCampaign (AC) is an easy and effective marketing automation tool for small businesses. I have implemented AC in the marketing department in order to send different and multiple types of campaigns (simple newsletters, invites, nurturing campaigns) and also to create lead funnel automations. If you have a little customer base (<5000 contacts), AC is a good tool and it is easy to use for lead generation.
  • Creating emails or templates is VERY easy as well as the automation builder is easy to use.
  • Affordable for small companies. Even if your database is growing, the price will of course increase but it is still affordable.
  • You can't create landing pages :(
  • The reporting section can be improve. The interface is not user-friendly at all. We have used another tool to visualize and analyze the results of our campaigns.
ActiveCampaign is well suited for basic scenarios such as daily emailing, follow-up emails, invites, thank you emails or reminders. If you want to create nurturing campaigns with multiple possibilities, AC is also pretty effective with the automation builder. If you want to do very personalized automated email campaigns, ActiveCampaign might not be the best tool to use.
Read Audréa Trinh's full review
Viktor Nagornyy profile photo
Score 8 out of 10
Vetted Review
Reseller
Review Source
We use ActiveCampaign to generate and nurture leads, manage sales pipeline with a built-in CRM to help close sales, and stay in touch with existing customers. It's an integral part of the business as it helps bring in new customers and keep existing customers while increasing their lifetime value with new orders and services.
  • Automation campaigns are excellent in ActiveCampaign. It allows granular control over what happens when to whom and how. You can create very complex automated campaigns to nurture leads at the right time with the right content.
  • Ability to create custom pipelines is great as it allows us to cater to different sales processes that vary depending on customer type and/or different services, so we can track the right information in a flow that makes sense in specific situations.
  • Sending 1-to-1 emails in CRM that are tracked so we know when contacts open emails.
  • Chrome extension for Gmail is really useful to access contact data within emails in Gmail and being able to track emails sent in Gmail.
  • You can't add a contact without an email address.
  • Site tracking of visitors sometimes doesn't work, so when they submit a form their activity prior to form submission is lost.
  • Sales/CRM reporting is very limited. Anyone coming from a proper CRM like Salesforce would find reporting unusable, especially sales teams.
  • Email builder needs some work, it has certain limitations and doesn't allow custom designs to be editable in the builder.
  • No Android app for CRM (suppose to be in the works as we were told).
ActiveCampaign has its shortcomings, but it is a very good marketing automation platform and can do wonders for a business. The best feature is the automated campaigns. It allows very targeted communication that some larger (enterprise focused) marketing automation platforms can't provide. That's why a lot of businesses, especially online businesses, flock to ActiveCampaign. They want to take advantage of the automatons that ActiveCampaign provides to generate leads and sales.

Where I wouldn't recommend ActiveCampaign (at least not right now) is when a business has a sales team. The limited CRM functionality and poor reporting compared to dedicated CRMs would make it very difficult for a sales team to function, especially for a sales manager to get proper reporting to know how everyone is doing and where they are as a sales organization.
Read Viktor Nagornyy's full review
Tracy Beers profile photo
Score 6 out of 10
Vetted Review
Verified User
Review Source
My company uses ActiveCampaign for email marketing for one of my clients. We specifically use ActiveCampaign vs any other email marketing programs because of the ability to set up automations and its ability to integrate with their WooCommerce website and the ability to track events in Google Analytics.
  • Easy to create and format emails with a "drag and drop" interface. Anyone can easily create an email with little instruction.
  • You can also use custom HTML to create an email or email template so that you can be assured the email you are sending looks EXACTLY like you want it to or matches your website exactly.
  • There is no media database/library. All images uploaded for use just kind of "live" with the user that uploaded them in the emails and there is no easy way to organize them and there is no way to share them amongst different users. So needless to say, images are just kind of a mess.
  • Campaigns can be organized by various methods - type, status, label and list. But there is no way to organize by campaign name, date created or date scheduled/sent which would be helpful for the person creating all the emails to keep track of what's done and needs to be done. (You can sort by 'last modified' but if you jump around a bit between emails, that doesn't help.)
ActiveCampaign is not for everyone. It is well suited for those who understand email marketing or have experience with email marketing and automations. If you are not going to use it for the automations, it's probably not worth using it. You are just as well served using a less expensive and simpler program that is easier to use.
Read Tracy Beers's full review
Adam Middlesworth profile photo
Score 10 out of 10
Vetted Review
Verified User
Review Source
ActiveCampaign is an absolute game changer if you want to grow your business. Email automation and sending specific offers to specific people who are ready to take action is KEY to growing any business. Segmenting your list, knowing what people are taking what actions, moving people along the sales pipeline when they take specific actions... You just can't beat it. Active Campaign > ConfusionSoft any day.
  • Email Automation
  • CRM
  • Sales Pipelines
  • 2 way texting
  • Using local phone numbers for texting
If you drive a lot of traffic/leads into your business and you need a solid follow up process while also tracking the behaviors of your leads, you need ActiveCampaign. It will be a complete game changer for your marketing automation and sales process for you and your sales team.
Read Adam Middlesworth's full review
Dr Olivier Becherel - Leadership and Executive Coaching profile photo
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use ActiveCampaign for email marketing, delivering content to our database, and creating lead funnels automation. It allows us to educate our leads, our clients and deliver value in a simple and consistent manner.
  • Simple to use
  • Good value for the price
  • Automation sequences
  • Lead scoring
  • Cannot capture the overall structure of an automation sequence. Would be nice to capture the whole automation sequence as an image file or PDF file to go back to when I want to make amendments.
  • Sometimes the platform is a bit slow to respond.
  • Have more examples of automation sequences of aces studies on how to use automation features with real-life examples of sequence and details of how each step functions. That would help build better automation sequences.
It does the job and it's cost-effective and has a simple user interface compared to other competitors.
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Score 8 out of 10
Vetted Review
Verified User
Review Source
In my company, I use it in the marketing department. I basically use it for promotional email campaigns. With this applicatio,n I make promotional emailers and send them to my database to generate queries for my products.
  • It’s very easy to set up an account on this application.
  • During the campaign design it automatically saves your templates.
  • The email mobile optimisation is the best feature in this application.
  • Unavailability of incoming text messaging integration. They should integrate this feature for better engagement.
  • Sometimes I have difficulties creating my campaign through the HTML builder. I think it happens because of some bugs.
  • Its pricing is very steep for a small company or for a starter.
For a small company like us, it is very useful to build a list of subscribers through email campaigns and subscription forms. The accuracy of its email campaigns helps me to grow my list very fast.
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October 29, 2018

Gets the job done

Score 9 out of 10
Vetted Review
Verified User
Review Source
I use ActiveCampaign to handle email marketing for my small online business. I use it to collect leads, warm them up with automation, and then sell products and services. I use it for both automated and broadcast emails for all communication with my list, with several automated series going simultaneously at any given time.
  • Email automation
  • Lead generation
  • Communicating effectively with different parts of your list
  • Lists vs. tags can be somewhat confusing -- I feel it could be all tags
  • UX is a slow and sometimes confusing
  • Snippets are difficult to use
It's very well suited for what I use it for: handling email automation for a small business. They have more robust marketing automation tools for larger businesses, but I don't use them so couldn't comment effectively. Ultimately, I feel like it's the most flexible, best bang for the buck email solution that's out there.
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Lauren Lopez profile photo
April 25, 2018

ActiveCampaign Rocks!

Score 10 out of 10
Vetted Review
Reseller
Review Source
We use ActiveCampaign within our organization as an email management tool, CRM, and a marketing automation solution. We've created our own systems with this tool and we also create systems for our clients using ActiveCampaign.
  • Killer automation features - allowing you to create an in-depth marketing system that connects customers, websites, and sales funnels.
  • Reasonably priced and good re-seller program
  • Easy navigation of the email platform and CRM deals section
  • Love to see them improve the overall speed of their program. Waiting for pages to load when creating emails and automations can be a real drag on productivity and create an overall frustrating experience. (Asana is the gold standard here).
  • I'd like them to improve email delvierability, as I've heard some complaints in this area.
  • I'd like them to create a more fleshed out deals section so we can completely replace all of our other CRM programs.
ActiveCampaign is well suited for small and big businesses alike who value marketing systems and automations that create powerful relationships. If all you're looking for is an email newsletter service, you're better off signing up with something like MailChimp or AWeber. ActiveCampaign is much more powerful and in my opinion, provides much more value for the cost. I also appreciate their attentive and kind customer service.
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J.P. VanderLinden profile photo
Score 6 out of 10
Vetted Review
Verified User
Review Source
I implemented ActiveCampaign for two different companies, each hoping to use AC to deliver targeted emails to opted in users and nurture these users through a decision journey that could take between weeks and months. The goal was to allow for logic branching based on user interaction, and deliver content based on that logic branching that addressed key pain points and guided a user towards the right solution for them.
  • Most Email Service Providers don't allow for logic branching in their drip sequencing - they allow for time delays or opt out/ins based on opens and maybe clicks, but no true branching or trees. This is a key differentiation for AC.
  • The drag and drop workflows and organization is fantastic, easy to use and fast. You can setup a sequence in a matter of minutes where it would take hours with other providers.
  • Integrating with others is a key part of the modern tech stack. Active Campaign works with Zapier, making it able to talk to landing page software, ad campaigns, other marketing automation, email databases and more. Plus it offers native integrations with Stripe, SurveyMonkey, PipeDrive, Paypal and more.
  • If you're just getting started and have less than 1k contacts, the pricing is very reasonable. You can get out between $17 and $100 a month and get a host of features competitors can't touch.
  • The reporting UI is difficult to use. I setup a fantastic sequence, but understanding how it was performing was like pulling teeth. How many users branched, how many unsubscribed? I had to dig into individual emails to get this information.
  • As your contact list climbs, the pricing does, too. Once you get up around 2-5k contacts, you really should start looking at options like HubSpot, where the pricing is comparable but the feature list is much larger.
  • At it's heart, AC is an email platform. So no landing pages, the website tracking is kinda half-baked and the CRM feels like it's just tacked on without it being integrated in an intentional and strategic way.
If you're just getting started and know you're going to want an Email Service Provider (not a Marketing Automation software), then you really should check out ActiveCampaign. Compared to MailChimp or ConstantContact or Klaviyo it's a big step up in terms of advanced, smart delivery.

On the other hand, if you know you'll be wanting options like landing pages and robust tracking within 12 months, or expect to be working with a large list soon, you might find yourself disappointed, and should start looking at Infusionsoft or HubSpot instead, as you won't be as likely to outgrow it so soon.
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Brett Farr profile photo
Score 8 out of 10
Vetted Review
Verified User
Review Source
ActiveCampaign helps my clients organize their contacts and use automation to send follow up based on the contacts' interactions with the website and sales team. We use the tagging feature to segment groups like prospects, customers, and other meaningful segmentation. We use the automation to send drip-style emails to our prospects and customers and stay in touch with them.
  • The automation builder is fairly easy to use and makes following up really easy.
  • The CRM and Deals module makes it easy for our salesteam to track progress of our different sales opportunities.
  • It's easy to track behavior of our leads (like clicking on links in emails, visiting our site, etc).
  • The automations builder is a bit clunky sometimes and requires a lot of effort to do seemingly easy tasks.
  • The CRM is a little weak for our sales team. They'd like a tighter integration into Gmail as well as a more robust task management system.
  • The reporting could use a lot of work. There really aren't' any visual reports to show me funnel info and conversion rates of my leads from one step to the next. This would make it easier to improve our marketing efforts.
ActiveCcampaign is a great start for online businesses looking to get started with marketing automation. For businesses who are already well-equipped and understand marketing automation, they might get a bit frustrated with its lack of features that more robust systems have.
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Score 9 out of 10
Vetted Review
Verified User
Review Source
We use ActiveCampaign to manage our email campaigns across the whole company. We also use ActiveCampaign as a 3rd party email automation solution for our clients. It helps us to automate the emails sent to our prospects and current clients. For our marketing agency clients, we use ActiveCampaign to manage their email lists and send automated emails.
  • ActiveCampaign can handle large email lists
  • ActiveCampaign helps to keep the emails lists organized
  • The ActiveCampaign automation is a must to keep the email list healthy and engaged
  • We think the workflow, from creating a list until designing the automation, should be a little more intuitive
  • First-time users must watch quick tutorials to move quickly inside the application if they want to better understand the system
ActiveCampaign can be used to import emails from funnels (landing page), so the prospect received an automated email (welcome email). This email can be tagged and, at the same time, a simple or complex email automation can be started. This automation can be created and administrated visually by using the email design tool.
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Feature Scorecard Summary

WYSIWYG email editor (33)
7.7
Dynamic content (31)
7.5
Ability to test dynamic content (27)
7.3
Landing pages (11)
6.2
A/B testing (26)
7.5
Mobile optimization (34)
8.0
Email deliverability (37)
8.5
List management (36)
8.6
Triggered drip sequences (33)
9.5
Dashboards (36)
7.0
Standard reports (36)
7.3
Custom reports (27)
7.1

About ActiveCampaign

ActiveCampaign integrates email marketing, marketing automation, sales automation, and CRM software into one platform designed for small businesses.

ActiveCampaign Integrations

ActiveCampaign Competitors

Pricing

Does not have featureFree Trial Available?No
Has featureFree or Freemium Version Available?Yes
Does not have featurePremium Consulting/Integration Services Available?No
Entry-level set up fee?No

ActiveCampaign Technical Details

Operating Systems: Unspecified
Mobile Application:No