Reviews (1-25 of 43)
The automation capability greatly reduces our time spent answering general questions, as we can create automations for virtually anything that is repetitive and time-consuming. Frequently asked questions through email are responded to by tagging that question to trigger a sequence of emails from one to multiples to answer the initial question and ask further questions to drill down to the reason for the initial question.
For example, if someone asks why their plants had pest insects on them, we would start the answer by tagging "pest question" to trigger the initial email outlining the general answer, with a question at the end if they need or want more details. If they click "yes", that triggers a series of emails explaining how soil fertility and weed population factors into pest insect problems, and gives links to articles we've written answering those questions.
- Automation: one of ActiveCampaign's primary strengths. Because it is so powerful it can be confusing at first, but their learning library and Facebook community make it easier.
- The email signup process is very easy, yet is completely customizable depending on the need. Our general email signup form is very simple, but some of our content upgrades on specific articles are more detailed, which helps us get the subscriber the right information at the right time.
- It is difficult to re-send a single email in a sequence or newsletter to an individual. You have to create a custom group, then add just that email to the group before sending it out a second time. This could be easier!
- The workflow in creating an automation and the email sequence for that automation could be simpler or more intuitive. You can create the emails and then add them into the automation sequencing, or create the sequencing with placeholders for the emails, but you can't go from a sequence to creating an email easily.
- Email automation - Automated email marketing to potential customers, follow up with existing customers, and automated messaging to outside parties.
- Flow building - This software allows companies to build simple or complicated sequences in a visual builder so that you can see exactly where people are in the sequence of messages.
- CRM - Customer relationship data. Maintaining data points across a user journey (tagging a UTM source, current activity. If you have someone - and want to know where they are in the journey, there's a way to find that data and label a profile with that).
- Integrations - ActiveCampaign integrates with almost everything. Seamlessly. You can trigger behaviors in other apps through Zapier, or import data from other software you use. It's a very easy experience to integrate with others.
- Customer support - Every team member I've encountered has been exceptionally helpful. They are probably the bar for customer support in the tech industry, to be honest.
- Email systems for the long-haul (and for sequences and emails that are expected to bring in a lot of $$$). Email marketing should be 30-50% of revenue for most businesses. It's THE platform that we recommend for coaches and other businesses to help them earn 6 & 7 figures from email. You can track A LOT of data through this software as a platform, which makes it a great candidate for businesses who want to grow and visualize where their customers are in the overall purchase process, as well as maintaining them as multiple purchases customers.
- User education - I really appreciate the company's effort with many help articles, study halls in cities, and reps for accounts. It does take a bit to get up to date on what functionality the platform has and in applying it.
- Migration from Mailchimp - Mailchimp has just been disabled as a CRM with access to Shopify. So a slew of customers are looking for new solutions. Technically Mailchimp is probably a competitor to ActiveCampaign as an ESP (email service provider), but if that's the case, wouldn't you want to make it easier to get data from that platform/migrate from that ESP?
- Clarity in communication & expectation setting - (ex: possibilities if you do/don't have a rep) - I really appreciate the support that is provided by the platform - but my team was helping clients migrate to the platform for some time before we learned about extra services we had available to us (ex: partner programs, migration services) and then IF you had a rep, what expectations looked like for the relationship, things that you didn't have access to if you did have a rep.
- Error prevention in sequences and flows - Building flows can be really tricky - make one spelling mistake on a tag, and you can really get yourself into trouble (and it takes a while to clean up the mess). New users need to put serious thought into what they're building and the data that they're trying to track.
- Simplification of the system - I appreciate the system for what it is, but it's a lot more complicated than other ESP's. The capabilities are great - it's broad and flexible and can handle big builds, but it's not as user intuitive as Mailchimp for new users or out of the box.
- That has a minimum of 200 contacts (or that are planning on generating more very soon).
- That has marketing and lead generation in place to grow their network.
- That needs automated email marketing (automated messages sent out to potential, existing customers).
- That wants to visualize their data (be able to see where potential customers are coming from.
- That wants to integrate their email marketing with all other aspects of their business.
- If you are brand new to email marketing, need something super visual and super easy to use... ActiveCampaign may not be the best place to learn. It's mid-tech (some understanding needed) in order to execute these. The learning curve might prevent you from sending out emails altogether. Don't be intimidated, but if you're brand new, plan on asking for a bit of help.
- If you're planning on building for the long-haul, then I would recommend this platform - just don't do the emails yourself. Hire this out to consultants or email marketers.
- List Segmentation - With ActiveCampaign you get lots of options for list segmentation, including lists, tags and custom fields. Whether you're trying to beef up a marketing automation sequence or needing to respond to a special case situation on the fly, the capabilities here make your work a lot easier!
- Marketing Automation - ActiveCampaign provides an easy-to-use flowchart system for creating and editing marketing automations. It tremendously enhances the overall power of this system.
- Email Campaign Management - ActiveCampaign does a great job scheduling and sending out email campaigns to designated lists. Deliverability is particularly strong, and it's easy to track opens and clicks for specific contacts as well as for lists as a whole.
- ActiveCampaign is so powerful and so versatile that it can sometimes be a challenge to use. There are certainly plenty of online resources available to help you get up to speed, but there are times when the process can seem a little overwhelming. I got a lot of help by attending a "Study Hall" in-person classroom session that was sponsored by the company. Chris Davis was the instructor; he did an amazing job of clarifying priorities and procedures for getting the most out of ActiveCampaign. After going to that session my productivity with ActiveCampaign increased enormously, but in retrospect, I felt like I should have been able to get that kind of expert guidance with the software much earlier, instead of using ActiveCampaign at far less than its maximum capability for several years before feeling like I was really getting my feet on the ground.
- There doesn't seem to be a way to create or accommodate multiple email addresses for a single contact in the system. When people get into the system with multiple email addresses, they show up as multiple contacts. This can create problems with proper list segmentation; it should be easy enough to resolve this problem, but it's a nagging headache whenever it pops up.
- Automations - We constantly use automations to do all kinds of things behind the scenes. Like move contact through the deals based upon actions they have taken, urls they have visited or emails they have opened.
- Predictive Sending - We use predictive sending to enhance our open rates. We've seen a 20% increase in opens as a result.
- Conversations - we use conversations instead of chatbot on our sites. While this feature is still in its early stages, we have made the switch now. My staff has the app downloaded to their phones and can interact as need. Not as robust as Intercom and some others, but it is a great personalization tool.
- Deals/Tasks - We use the Deals and Tasks for all kinds of things. I can communicate with my VA using tasks related to clients in a way that keeps everything under the same hood.
- Scoring - We use scoring to run "behind the scenes" context. We monitor the contacts actions, apply a score and send them rewards or reminders whichever is appropriate. This is a huge hit with our clients.
- I would like to be able to sort contact based upon some fields or scores.
- I would like to have a score report.
- I would like to see the forms features more robust.
We changed our mind to get an alternative from one of the popular tools which they said hub of a marketing campaign. It was 100% the right decision to move over to ActiveCampaign. I love the simplicity of the UI as well as their easy-to-use features like Newsletter campaigns, contact management, deal tracking and the one I like most, the automation setup to follow up with leads.
- Event-Triggered Email: It's way more easy to set up event-triggered email. It sends the email to your subscriber for the action they took. I love that part.
- API Integration: Their documentation is very well done and they have functional examples that you can use as a base for your work.
- Subscriber Management: We're product based SaaS company which is one of the leading social media marketing tools. It's incredible to have ActiveCampaign in our workflow to manage our subscribers. We can see each single detail right from when they visited our website to subscribe to us.
- The way I use I don't have anything to dislike, but I have some feature requests and enhancement request I'm thinking to submit to their support team.
- I wish there were some extra customisation available in their forms, would be great.
- Little things aren't possible in their reports. For example, we can't get the information on how some parts of our contact list are performing.
- Makes it easy to set up automation flows without necessarily having the whole thing planned beforehand. Other tools that I have used require more advanced planning done upfront and then you implement all it once. I like that ActiveCampaign allows me to use the platform as part of the planning and iterative process. I don't have to have every email or another message pre-written and created and then inserted into an automation. I can even create empty placeholders and come back later to fill in the content.
- Email creation is simple and I can duplicate a previous email and edit it very easily without the risk of inadvertently modifying the original.
- Integrates well with other tools in our tech stack.
- The CRM is easy to customize in terms of the type of information that we collect, but it is not as easy as I would like to customize the layout and prioritization of the information presented. It's a little clunky to get around a contact record.
- Reporting needs a massive upgrade. I don't get half of the email performance data that I need to optimize the performance of our campaigns and automation.
- System uptime isn't terrible, but I get more notifications of system-wide email delivery problems than any other tool I've used in the past.
I have used several other email platforms and I recommend ActiveCampaign to my clients and colleagues now.
- Negative assumption campaigns. Easy to set up and maintain. Great stats to show you open rates, conversions, clicks, etc.
- Long term nurture campaigns.
- Seamless integration with Shopify Plus, which was a must for our business. This is so simple to connect and show all relevant user data, from orders to money spent and more.
- Can't think of anything that we find lacking. We have been very happy since switching over to ActiveCampaign and it meets or exceeds all of our needs.
- Automation is the major feature of ActiveCampaign. We can visually outline how every email is sent out and when.
- Having a reseller account lets us organize all of our client's account in one dashboard.
- Texting automation in addition to sending emails is time saving and efficient. We can have both texts and emails sent in one automation outline.
- I don't like how we currently have to log in to our account as a reseller. I wish there was an easier way to do this.
- Automation outlines can get very detailed and can be hard to see on one page. I wish there was a way to zoom out to see the entire outline on one page.
- Easy and robust marketing automation setup
- Awesome email delivery
- Great tracking feature
- Easy email design
- More modern email templates and easier to use builder
- Email templates don't include subject lines!
- Explanation/tooltips inside the application, especially in the automation, would be great.
- Simple, easy, and fast setup for lists. You can set up a new list in just seconds. And also, they allow you to have an unlimited number of lists and tags that keep things organized.
- Powerful automations and a clean interface to build them. ActiveCampaign is a powerful tool, allowing you to segment users and send them congruent messaging.
- Great deliverability. Email marketing is only as useful as the number of emails that get received. If your emails don't send or wind up in spam or junk or promotions folders, that will severely inhibit your email marketing efforts.
- Text message marketing. There are other tools that are specifically designed for text message marketing, but it would be great if ActiveCampaign took over this industry as well, with their same philosophy of simple and fast to build + super powerful.
- It gets a bit expensive when you have a large list, because they charge in tiers based on the number of contacts. So does everyone else though, so if you have a big list it will be expensive to host.
- ActiveCampaign is great at organizing and storing information about our email lists.
- ActiveCampaign is an incredible tool for marketing automation, setting up blasts to go out.
- Their reaction time is great for help desk questions.
- The Customer messaging tools aren't necessarily a huge improvement on doing it yourself, but I really appreciate the option.
- The automated text messages for sales have gotten us a little bit of negative feedback but it has also helped with awareness! So it's a toss-up.
- I'm not positive that ActiveCampaign is the very best email marketing on the market, but it's super sleek and easy to use.
- Lead gen efforts that are part of our content strategy.
- Broadcasting our newsletters.
- Managing pipelines.
It is also flexible enough to allow us to do this for multiple brands too.
- The marketing automation 'canvas' is very intuitive and easy to use -- you can set up sophisticated automation in minutes.
- Using the sales pipelines for other tasks such as outreach efforts to source blog contributors.
- Website tracking is a powerful option too, that helps you build a very good 'picture' of your contacts.
- ActiveCampaign's main USP is that it fully integrates email marketing, marketing automation, and sales pipelines.
- As a CRM, it lacks the sophistication to track companies and contacts.
- The new live chat function is still very much a 'minimum viable product.'
- There is no landing page function.
ActiveCampaign features a number of 'deep data' integrations with third-party platforms, but doesn't handle transactional data such as e-commerce orders well -- you can't associate multiple records (eg. purchase orders) to a single contact.
- Automations (based on tagging a user from your codebase via their API, start sending that user an email sequence)
- Campaign Builder (as good as other tools such as MailChimp)
- Pricing (pay per contact, not per email sent. AND email addresses can be added to multiple lists and only count as 1 contact, unlike MailChimp which would consider that 2 contacts)
- The Admin Dashboard Contacts Search tool is very limited in functionality
- The pricing buckets are very large... It goes 10,000 to 25,000 to 50,000 ... Being more granular would help a lot for businesses just over the cusp of one of these limits
- Provide an API to validate email addresses as valid or invalid. MailChimp does this for free when you try to add to your list, but ActiveCampaign allows adding garbage typo-ed email addresses like *@gmail.con to your list (forcing you to use a 3rd party vendor for this)
It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
- The automation interface is fairly intuitive to work through and offers powerful, flexible features.
- For the price and features it offers, it's the best value of any automation service that exists today.
- It has a TON of options for the advanced user to tinker and test with.
- Since it has so many options, a beginner might be overwhelmed by the choices available. This is hard to avoid when offering so much flexibility, but still, a new user would be well-served to watch some tutorials and have a clear idea about the workflow they want to get started.
- There is a point at which your list will outgrow the service (hopefully!) and you might want to think about switching to a service whose CRM and landing page functionality is more robust.
- Creating emails or templates is VERY easy as well as the automation builder is easy to use.
- Affordable for small companies. Even if your database is growing, the price will of course increase but it is still affordable.
- You can't create landing pages :(
- The reporting section can be improve. The interface is not user-friendly at all. We have used another tool to visualize and analyze the results of our campaigns.
- Automation campaigns are excellent in ActiveCampaign. It allows granular control over what happens when to whom and how. You can create very complex automated campaigns to nurture leads at the right time with the right content.
- Ability to create custom pipelines is great as it allows us to cater to different sales processes that vary depending on customer type and/or different services, so we can track the right information in a flow that makes sense in specific situations.
- Sending 1-to-1 emails in CRM that are tracked so we know when contacts open emails.
- Chrome extension for Gmail is really useful to access contact data within emails in Gmail and being able to track emails sent in Gmail.
- You can't add a contact without an email address.
- Site tracking of visitors sometimes doesn't work, so when they submit a form their activity prior to form submission is lost.
- Sales/CRM reporting is very limited. Anyone coming from a proper CRM like Salesforce would find reporting unusable, especially sales teams.
- Email builder needs some work, it has certain limitations and doesn't allow custom designs to be editable in the builder.
- No Android app for CRM (suppose to be in the works as we were told).
Where I wouldn't recommend ActiveCampaign (at least not right now) is when a business has a sales team. The limited CRM functionality and poor reporting compared to dedicated CRMs would make it very difficult for a sales team to function, especially for a sales manager to get proper reporting to know how everyone is doing and where they are as a sales organization.
- Easy to create and format emails with a "drag and drop" interface. Anyone can easily create an email with little instruction.
- You can also use custom HTML to create an email or email template so that you can be assured the email you are sending looks EXACTLY like you want it to or matches your website exactly.
- There is no media database/library. All images uploaded for use just kind of "live" with the user that uploaded them in the emails and there is no easy way to organize them and there is no way to share them amongst different users. So needless to say, images are just kind of a mess.
- Campaigns can be organized by various methods - type, status, label and list. But there is no way to organize by campaign name, date created or date scheduled/sent which would be helpful for the person creating all the emails to keep track of what's done and needs to be done. (You can sort by 'last modified' but if you jump around a bit between emails, that doesn't help.)
- Simple to use
- Good value for the price
- Automation sequences
- Lead scoring
- Cannot capture the overall structure of an automation sequence. Would be nice to capture the whole automation sequence as an image file or PDF file to go back to when I want to make amendments.
- Sometimes the platform is a bit slow to respond.
- Have more examples of automation sequences of aces studies on how to use automation features with real-life examples of sequence and details of how each step functions. That would help build better automation sequences.
ActiveCampaign Scorecard Summary
Feature Scorecard Summary
- Does not have featureFree Trial Available?No
- Has featureFree or Freemium Version Available?Yes
- Does not have featurePremium Consulting/Integration Services Available?No
- Entry-level set up fee?No
ActiveCampaign Technical Details