ActiveCampaign

Score8.4 out of 10

938 Reviews and Ratings

What is ActiveCampaign?

ActiveCampaign is presented as an AI-first marketing platform for marketers, agencies, and entrepreneurs. It uses Active Intelligence for goal-aware automation and personalized experiences across email, SMS, and WhatsApp. ActiveCampaign integrates with 950+ apps and generates insights to optimize every workflow.

Categories & Use Cases

Media

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Triggered drip sequences
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Category average: 8.6
Calendaring
The software helps users maintain a calendar of all marketing activities.
Category average: 7.7
Integration with Microsoft Dynamics CRM
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Category average: 7.7

Social sharing and campaigns
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
Category average: 7.1
Landing pages
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
Category average: 7.7
Social profile integration
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Category average: 7.3

Verified User

Consultant in Marketing (1-10 employees employees)

Use Cases and Deployment Scope

I use ActiveCampaign for all my email marketing efforts. I can easily segment my list and run leads through different funnels without having to manually do anything. I like the automation and the level of customization for each email I send. I also really like the campaign builder and find that ActiveCampaign is a complete software that is really useful and adequate if you're going to use email marketing in your business. It does have advanced features that I don't think are super valuable if you're just going to use it to email here and there but if you're building a complex business with multiple funnels and offers and you want to be able to automatize most of it, then this is definitely a great addition to your business tools! The only thing is that it might take a little time to get used to the user interface that I find somewhat complicated and the contact management could be a little more intuitive as well. Other than that, I really like this email marketing provider and I'm excited to see how much more of my business I can automatize other than emails.

Pros

Can create a welcome sequence/sales sequence and automatize contacts going through
Can easily segment your list and create a customized email experience for contacts
Easily integrate with some of the online course platforms

Cons

Contact management could be easier
I wish it could provide email preference option for subscribers
Interface could be a little more user-friendly

Return on Investment

I've been able to deliver a welcome sequence that leads people to my offers
I'm confident in the emails that are sent because they're personalized to my subscribers' preferences
I have automatized a lot of my lead nurturing to create a passive income stream

Alternatives Considered

ConvertKit

Other Software Used

Podia, Stripe, Dubsado

Kristin Clark View profile

CEO - Founder at Kristin Clark Coaching (1-10 employees employees)

Use Cases and Deployment Scope

I use ActiveCampaign for email drip campaigns primarily. The reason this is important for me is my pipeline can be as long as four plus years. It is important that I remind my list that I am available to help their child when they are somewhere within the 16-26 year mark. That could mean multiple kids within a family will need me when they need me, and it can be anytime within that 10-year span.

Pros

Storing emails to reuse so you don't have to recreate each email with links
Storing pictures so they are always close at hand as needed
Answering my questions quickly when I'm creating a complex email drip

Cons

Integrating with Squarespace
Giving me ideas on other ways I can use AC in my business.
Building emails can take a long time as the program churns to save and retrieve data

Return on Investment

The impact is that my contacts see me on a regular basis. however, I do not feel like this product is any different from other products on the market

Usability

Other Software Used

Google Analytics

Brittany Warman View profile

CEO Chief Executive Officer in Corporate at Carterhaugh LLC (1-10 employees employees)

Use Cases and Deployment Scope

We use ActiveCampaign to email our newsletter out and organize the people who subscribe to it. ActiveCampaign allows us to create automations (particularly welcome sequences that direct subscribers to specific offerings), segments, and different lists, which has been a huge help to our company. It's the only email service we use.

Pros

Email Scheduling
List Segmentation
Email Automation

Cons

There are a LOT of features and it can be overwhelming
I wish there were easily found tutorials for using different features - if there are things like this, I haven't found them yet
I wish they would not push their AI features so much - I do not like them and will not use them, but they continue to pop up first when I go to, say, write an email

Return on Investment

It has helped us reach more customers, which has had a positive impact
It has helped us target customers' specific interests, which has had a positive impact
It has allowed us to automate more, freeing up our time, which has had a positive impact

Usability

Alternatives Considered

Intuit Mailchimp

Other Software Used

Zapier, Teachable

Chris Baird

Business Owner at Urgesta AS (1-10 employees employees)

Use Cases and Deployment Scope

I use this all the time and it is extremely effective in lead generation for my company. The messages don't end up in the spam folders and it gives me all the help I need to keep my audience active.

Pros

Keeping my email list clean
Scheduling out messages easily and reusing messages
Setting up autimations

Cons

Price is a bit higher than competition

Return on Investment

Massive increase in revenue since starting with them

Usability

Verified User

Manager in Professional Services (1-10 employees employees)

Use Cases and Deployment Scope

We use ActiveCampaign mainly for our marketing team. It helps us with all our forms and the integration it offers for Facebook, Hubspot, and our website. We also use it on our website, it helps us keep all our leads in one place and we find it very convenient and reliable.