HubSpot Marketing Hub

HubSpot Marketing Hub

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Top Rated
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Score 8.6 out of 100
Top Rated
HubSpot Marketing Hub

Overview

Recent Reviews

Awards

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Popular Features

View all 26 features

Email deliverability reporting (697)

8.7
87%

List management (363)

8.5
85%

Dashboards (365)

8.3
83%

Landing pages (361)

8.0
80%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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Free

$0

Cloud
per month

Starter

$50

Cloud
per month (includes 1,000 contacts)

Pro

$890

Cloud
per month (includes 2,000 contacts)

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttp://www.hubspot.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $50 per month

Features Scorecard

Email & Online Marketing

8.4
84%

Lead Management

8.1
81%

Campaign Management

8.0
80%

Social Media Marketing

8.3
83%

Reporting & Analytics

8.2
82%

Platform & Infrastructure

7.7
77%

Product Details

What is HubSpot Marketing Hub?

HubSpot Marketing Hub is a growth platform, on a mission to make the world more inbound. The vendor boasts over 64,500 total customers in more than 100 countries presently using HubSpot’s software, services, and support to transform the way they attract, engage, and delight customers. With Marketing Hub, HubSpot aims to give companies tools designed to help them Grow Better. HubSpot Marketing Hub is tailored by the vendor to have everything needed to run successful inbound marketing campaigns to keep people interested in a business, and happy to be its customers.

HubSpot Marketing Hub Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

HubSpot Marketing Hub Screenshots

Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.HubSpot Analytics - Track engagement with your entire funnel with real-time reporting on website performance, traffic and marketing effectiveness.HubSpot Social Media - Don’t batch and blast. HubSpot’s social media publishing helps you become smarter about the way you schedule and publish content on social media.HubSpot Blogging and SEO - HubSpot provides an integrated set of tools for Search Engine Optimization (SEO) which makes getting found online a natural part of your inbound marketing mix. More than a simple CMS, HubSpot provides an integrated authoring view with SEO-oriented suggestions as you write blog posts.Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.HubSpot Contacts - Integrating with most common CRMs, HubSpot provides a seamless view of your contacts, allowing you to customize and personalize email communications.

HubSpot Marketing Hub Video

Visit http://www.youtube.com/user/HubSpot to watch HubSpot Marketing Hub video.

HubSpot Marketing Hub Integrations

HubSpot Marketing Hub Competitors

HubSpot Marketing Hub Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesUnited States, Argentina, Austria, Australia/Cocos/Christmas Island, Belgium, Brazil, Bulgaria, Canada, Colombia, Costa Rica, Czech Republic, Cyprus, Denmark, Estonia, Finland/Aland Islands, France, Germany, Greece, Ireland, India, Israel, Italy, Latvia, Lithuania, Luxembourg, Malta, Mexico, Netherlands, New Zealand, Norway, Panama, Peru, Poland, Portugal, Romania, Singapore, Slovakia, South Africa, South Korea, Spain, Sweden, Switzerland, Turkey, United Kingdom
Supported LanguagesEnglish, French, German, Japanese, Portuguese, and Spanish

Comparisons

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Frequently Asked Questions

What is HubSpot Marketing Hub?

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

How much does HubSpot Marketing Hub cost?

HubSpot Marketing Hub starts at $50.

What is HubSpot Marketing Hub's best feature?

Reviewers rate Email deliverability reporting highest, with a score of 8.7.

Who uses HubSpot Marketing Hub?

The most common users of HubSpot Marketing Hub are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.

Reviews

(1-25 of 652)
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Nadim Ahmed Chowdhury | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
HubSpot Marketing Hub is a helpful tool that has simplified our lives. Easy to use, with a lot of automation options. It makes it simple to track a customer's entire customer journey from beginning to conclusion. We can use it to create marketing emails and forms, track ads, and even manage workflows. In just a few clicks, we will be able to send out thousands of email campaigns each month. We have detailed stats on each email's performance and goals. Everything we need to market is conveniently located. This way, we don't have to collect data from multiple sources. I've never seen a better workflow system than HubSpot Marketing Hub.
  • It streamlines the reporting and tracking process.
  • It's ideal for email management, contract lifecycle management, and high-level data analysis.
  • As part of my campaign management, it creates landing pages and contact forms and tracks and monitors my customers.
  • A wide range of valuable options makes it an excellent choice for growing a company's revenue and increasing its market value.
  • It's not always easy to find images or media for workflows.
  • Data from email workflows is often scattered and difficult to find.
Using HubSpot Marketing Hub, we can easily integrate Google Adwords and Lead Forms, allowing HubSpot to track opt-ins generated by our advertisements. These reports will help us sort through the data and assess the campaign's success. HubSpot's marketing hub is simple to navigate. It doesn't require any special training because of the layout, colors, and graphics. Creating emails, viewing ads, building landing pages, and managing marketing campaigns is simple. We're still learning how to use custom reporting, so it's a bit of a challenge.
Hannah Walker | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
Review Source
We have used HubSpot to track prospects, develop growth campaigns, and build lead generation forms for our digital marketing efforts. We have also developed custom integrations and applications for HubSpot.
  • Basic CRM functionality
  • Easy to start collecting leads
  • Egregiously poor support: totally unhelpful and even rude
  • Poorly designed tech: slow & laggy platform
  • Ridiculously slow response times: monthslong waits
  • Clunky forms: impossible to track & load in iFrames
  • Nonexistent support: always connects you with salespeople who say they can't help when you click the "Support" button
To be candid, the entire HubSpot experience is terrible: from the clunky technology to the totally unhelpful support, HubSpot has somehow conned marketers into using a product and service that is infinitely inferior to far cheaper, more effective, and friendlier competitors. Once I finally migrated off using HubSpot, I never turned back — and I'd recommend the same to any other digital marketer.
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use HubSpot Marketing Hub in our day to day client interactions. When it comes to connecting with our leads via zoom calls, follow-up emails, and eventually it's used as a great way to convert perspective leads. HubSpot Marketing Hub is a great platform to track all of our teams activities when it comes to creating and implementing marketing verticals for inbound and outbound leads.
  • Email Automations and Personalized Email Sequences
  • Customer Service
  • Activity Tracking/Deal Stage Management
  • Landing Pages is limited in terms of design
  • More clarity when it comes to navigating the page
  • Customization offers Salesforce seems to have more options in this space
What I appreciate most about HubSpot Marketing Hub is its wide variety of capabilities, which extend far beyond a common email marketing platform and can, for example, fully connect with Salesforce CRM software. HubSpot-Academy and /-Blog are excellent resources for learning how to use the product correctly. Creating leads is almost child's play with email marketing, forms, and blog posts.
Arcoma L. Lambert | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
As a Realtor, we use HubSpot to act as a Client Relationship Manager and to help reach out to keep everyone informed and Top of Mind. HubSpot helps integrate these two functions into an easy-to-use platform. It also allows Linq to be used as a digital business card which puts the client directly into the database.
  • Client Relationship Management.
  • Digital Card Integration.
  • Email follow-up.
  • Templates
CRM is fantastic, easy to use, and allows for the flexibility to get clients in, keep top of mind, and get deals out. Email ability is seamless, with a click, you can stay in front of customers. Linq integration is wonderful. The paper cards (and the box of them that we always have after an event) are GONE!
February 23, 2022

Catch-all for marketing

Madison Lawrence | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We used HubSpot Marketing Hub both internally and for clients. We used it internally to align with our sales teams and make the most of our marketing efforts, while also helping clients implement, maximize, and manage their own accounts. Sometimes we would use in conjunction with the CMS Hub and built websites for clients.
  • Condensed the marketing tech stack
  • Data analytics and customization
  • Integrates different vendors
  • HubSpot Academy
  • Draw a tighter line between marketing and development functionalities
  • It would be great to find a way to automate SEO efforts
The HubSpot Marketing Hub is incredibly intuitive for new marketers, especially with the HubSpot Academy. It brings almost all marketing efforts under one technology/dashboard which really helps teams streamline their processes and output. We are able to manage outbound, inbound, paid, marketing efforts all in one place and track the outcomes to inform decisions.
Joe Kevens | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use HubSpot as our primary platform for Marketing and integrate with Salesforce CRM, which is the primary platform for our Sales and Business Development teams. Our Marketing team uses HubSpot for emails, workflows, ads, lead management, scoring, nurturing, and some reporting. Our Customer Success team also uses it for one-to-many emails.
  • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
  • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
  • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
  • ABM - HubSpot was built for inbound marketing, which is lead-centric. There is now ABM functionality, but it's less developed than other parts of the platform.
  • CMS - I found their page builder relatively difficult to use. I would recommend using a landing page builder like unbounce as a complement to HubSpot.
  • Reporting - I've run into more limitations with HubSpot report building than I have in Salesforce.
My experience with HubSpot Marketing Hub is as a power user that is tasked with growing B2B SaaS companies, ranging in size from 15 employees up to 215 employees. More specifically, my experience with HubSpot is leveraging it for all things demand generation.
Score 10 out of 10
Vetted Review
Verified User
Review Source
HubSpot is being used by Marketing department mainly but few others like SalesOps, Sales enablement etc. also use it periodically to determine customer journey. The business problems it solves are: 1) Gives holistic view of a B2B buyer journey at a single place 2) Captures website visits and form fills through any mode effectively 3) Improves efficiency and provides analytics on various stages a buyer goes through in the lifecycle
  • Excellent customer journey
  • Analytics on B2B buyer at a single place
  • Captures website visits and form fills through multiple mode
  • Pricing could be more flexible
  • More details on website visits like duration of each page visited, location of each visit etc. would add more value
  • Allowing more no. of reports in reporting dashboard could be helpful.
Scenarios where it is well suited: When you need a holistic view of your buyer journey and identify which stage he is in, what content he is engaging with, what activities have been performed on him, etc. all in one place, HubSpot is the best tool. Scenarios where it may be less appropriate: When you do not have separate budget for Marketing Hub/automation or you do not have that many clients to deal with, then you may need to rely on HubSpot at a later point of your journey.
Score 9 out of 10
Vetted Review
Verified User
Review Source
I recommend any marketer to USE Hubspot. We initially used a free version of Hubspot where we used to store contacts. Later we came to know there is a lot to explore in the free version where we can Sync the emails, send emails, we have templates and many. So opted for a professional version where we can also get the analytics of the campigns we run. We run any campaigns through this and the delivery rate of the emails is impossibly high!
  • Run email campaigns with high delivery rate
  • Lead managing
  • Best customer service
  • Helps in lead conversion
  • SEO, Blogs and social media availability
  • Mobile app can be improved a lot.
  • Bit pricy.
Hubspot suits well for any organization. It helps you managing contacts, sending emails, Run campaigns, it shows you reports how your campaign ran, Sometimes it also helps you giving the contact number once you add the email address, Literally it also has stages where you can change it accordingly when the deal moves.
Roshni Rahman | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Marketing tools from HubSpot are used for both our website and our database of customers. Using the Marketing Hub in a variety of ways is a breeze. It helps us keep tabs on our customers' activity and identify potential new ones. Also, we can share online marketing campaigns with our customers and partners through this platform. For generating leads, email, and managing social and Google ad campaigns, we employ landing pages, email, and ads. Identifying users and fans, as well as marketing to them, is straightforward.
  • Various modes capture and report website visits and form submissions, and the menu bar is well-organized.
  • Posting images and setting a schedule is simple, and workflows have a user-friendly UI that makes them easy to use.
  • Design, segment, and contact information are all carefully considered in the auto-tracking of calls to action (CTAs).
  • Workflows are sometimes tricky to understand, and the pricing structure is a little steep.
  • Template editing lacks a web design grid and custom fonts.
Anyone, regardless of their profession, can enjoy it to its fullest. HubSpot [Marketing Hub] is a good fit for any business. Every type of business, from clothing stores to warehouse storage companies, has benefited from its use. HubSpot [Marketing Hub] is an excellent option for those who are just getting started in the field of online marketing. After the site is up and running, there is little need for further development or intervention. We'd have to work harder to sell through our website, email campaigns, and overall sales with many pre-made templates and other items are available to use right away—the best option for teams that want more collaboration and real-time tools.
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use HubSpot for marketing automation campaigns, targeting segmented audiences with content and offers. We integrate it into our WordPress website so that it can track the user journey for contacts, and then we use the data to follow clients and prospects through their engagement with our site and content in order to serve them appropriate content and move them down the funnel to a purchase decision.
  • Email design and deployment
  • Contact record management
  • Site integration
  • Integration with project management tools
  • Automating lead scoring
  • Reporting integration with 3rd party tools
HubSpot is particularly well suited to designing, executing and reporting on integrated marketing campaigns. Being able to easily create aesthetically pleasing landing pages and emails that connect to one another and integrate with an existing site and its content is very helpful and is typically a seamless process. It's a Cadillac service, though, and for small clients it's hard to justify the cost.
Nichole Schlecht | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
The Marketing Hub is used in multiple ways. We use the landing pages to drive leads, email to keep in contact with our customers and prospects, social to grow community and awareness and ads to manage all of our social and google ad campaigns. My favorite by far is the ads. It makes it so simple to target and remarket to fans and users.
  • Easy to use the platform
  • The ads portion is so simple and makes stuff like remarketing on social platforms super simple.
  • Campaigns are excellent for keeping an eye on the all parts of the campaign from setting and tracking goals to integrating all of the pieces in one simple place.
  • Landing pages - super simple to use to create effective landing pages.
  • I would love to see some additional landing pages designs. They are effective but lack finish. You need someone that can code the landing pages to make them really pop.
  • Integrating other parts on hubspot a little better.
  • Forms could use a little help, maybe with some conditional fields.
It's great no matter what business you're in. I've used HubSpot for everything from clothing retailers to warehouse storage companies and it really fits with any industry. The CRM is included with the Marketing Hub so it makes it really simple to have all of your contacts in one place, market to them and find similar clients using remarketing/lookalike campaigns with ads.
Chris Gomez, SPHR | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
Our sales and marketing teams use Hubspot Marketing [Hub] exclusively in order to create campaigns, send emails to customers and prospects, and create automated sequences. It's helpful to have all of our content and data in one place that is easily accessible. We've also recently transitioned our website to Hubspot and we're just now seeing the benefits of being able to create quick landing pages and utilize A/B testing.
  • A/B testing has been really effective for our landing pages and emails.
  • Adding our website to Hubspot has made it easier to make fast changes and get quality data and insights.
  • Emails are easy to create and share between teams to get feedback and collaborate on.
  • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
  • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
  • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
I think Hubspot marketing is great for teams who need a little help getting started. There are plenty of out-of-the-box templates and things to choose from. There are also great testing solutions to help discover what's working and what's not. However, teams looking for more collaboration and tools to interact in real-time, I'm not sure it's the best.
Joey Harman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We are a Semi-Custom Home Builder in Washington. We use Hubspot's Marketing tools for our website and contact database. The Marketing Hub always us to track new and current customer activity on our website. It also allows us to share online marketing campaigns with our contact base. This has increased our sales without a doubt and made our company name better known in Washington.
  • Email Marketing
  • Automated Emails
  • Increase of Lead response time
  • Integration in our website
  • Sales analytics from website and emails
  • Maybe the workflows could be better regarding time frames? Workflows are "yes or no" but could be more specific regarding time or just days of the week.
For us at Coval Homes, I don't believe we would be capable of doing what we need to do without Hubspot. Our website, email campaigns, and overall sales would be much weaker without these tools.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use HubSpot to nurture and track inbound leads and then push them to the sales team. The landing page tracking allows us to flawlessly track every campaign. We also appreciate the use of email and newsletter facilitation based on automated campaigns using workflows. We also use the dash boarding tools and they help automate reporting.
  • Workflows
  • Landing page Creation
  • Campaign tracking
  • Better integration with Salesforce
  • Easier template editing
  • Easier access to custom fonts
If a company is looking to automate lead capturing and nurturing, this is the right tool. It’s easy to make custom workflows based on a variety of conditions to filter leads and assign them to a campaign. The contacts section allows to see the history of their interaction with your website and open rates from the emails you sent.
Usually takes me between three and five days to receive any kind of answer that is not a complete copy paste of a template answer.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We utilize HubSpot Marketing Hub Enterprise and integrate it with our Salesforce Sales Cloud Enterprise to automate and manage our email marketing, social media, nurture campaigns, landing pages, and automation workflows. The tool provides a very intuitive user interface and integrating the tool with Salesforce is easy with some caveats related to how HubSpot and Salesforce treat leads differently.
  • Organize, segment, and details on Contacts
  • Integrates with Salesforce Sales Cloud to augment Salesforce information
  • Email, call, and update contacts from within HubSpot
  • Revenue attribution is functional, but limited
  • No native event management module
  • Contacts currently groups Leads and Contacts from Salesforce
HubSpot is a great introductory CRM that businesses can use to digitize their contact management, sales processes, and segmentation efforts. The paid versions add power to this tool as a business scales and need more sophisticated features. HubSpot is very good at offering an intuitive user experience for both admins and end-users. HubSpot Academy offers free courses on both theory and software.
Daniela Belevan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller
Review Source
HubSpot is used by our sales and marketing department in our organization. It helps solve the problem of having our CRM and digital marketing combines into one single platform. It's great because it helps us have everything together, thus growing our business and being able to sell the platform to our clients. I would definitely recommend HubSpot.
  • Email Marketing - Better than you ever imagined, so many options and great tools. Works great on all platforms and it's very user friendly. UX and UI are the best!
  • CRM - Helpful and has a lot of information about your client, such as how they got to your website and which pages they have visited.
  • Prices - You're either a big agency, or not big enough to be able to afford it. no middle ground in their pricing.
  • CMS is not what I expected, currently it is too complicated.
HubSpot is well suited for any business who needs to integrate their CMS with their marketing material. HubSpot is a tool that helps you merge both, thus increasing your chances to increase revenue and grow as a business. HubSpot requires your sales and marketing team to learn the tool, and once your team learns how to use it, it only gets better!
Score 9 out of 10
Vetted Review
Verified User
Review Source
I used Hubspot in the agency where I worked for 7 years. Currently I am an independent consulting entrepreneur and I only use the free version of both products, marketing and CRM. Even being limited versions, they are quite useful.

I have hubspot connected to my web in WordPress through a plugin and the great thing is that, thanks to collected forms, I can follow up on any conversion that takes place on my website. These contacts become part of my database on the platform, but at the same time I use it to redirect contacts to MailChimp, which I use for shipping and automation.

Additional use the tool "Lead Flows" and recently added the "forms" to that version. What I like most is the monitoring of a user's life cycle according to their behavior.
  • Content management - it facilitates the creation of any piece of content. From a post to social networks, a blog post, a mailing or Landing Page.
  • Contact management - because it allows for a total tracking of each user from reaching away until it becomes a client. Also it helps to monitor the life cycle of each contact and creating smart for debugging database lists.
  • Keyword management - I love completely handling the keywords of HubSpot because it helps you to do research, it helps you track and in each publication helps you with optimizing contents.
  • The forms - with smart fields [you can] avoid asking the same information from frequent contacts and this helps us limit our database with additional information about each person.
  • Keywords suggestions only work in English and short tail keywords.
  • Pricing more realistic for some markets
  • Maybe some ambassador or entrepreneur program
I recommend using HubSpot for big brands with long purchase cycles. I do not recommend it for retail or massive consumption brands or SME enterprises with low budget. Yes, they could use some inbound tactics, which could be implemented seamlessly with other tools. HubSpot is to go all the way, with each phase of the inbound methodology.
Daniel Berry | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
As an inbound marketing agency, our company relies on HubSpot for most of our activities, across the whole organization. It solves the problem of having multiple software programs by consolidating all of them into one, which is extremely convenient for all of us who use it on a daily basis.
  • Content creation
  • Data vizualization
  • Contact properties
  • Customer support
  • Email analytics
  • Easier way to access "big picture" data
  • Better collaboration with other tools
  • E-commerce capabilities
  • Video capabilities on email
HubSpot is well suited for any business focused on effective marketing, but is exceptionally suited for businesses interested in inbound marketing. It's probably not ideal for individual marketers, but it's fantastic for marketing teams with multiple people. It also requires an investment, so it's not ideal for businesses with limited budgets.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Used by the whole marketing department and all other marketing departments worldwide.
  • Landing page creation.
  • A/B testing.
  • Analytics.
  • Content segmentation.
  • Not enough reporting.
  • scoring system is very basic.
  • Analytics are not good enough.
For organizations with small marketing teams this is the best product in the market. For big organizations that are looking for more flexible systems, HubSpot is less ideal.
Ben Pincus | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We are doing social media monitoring strategies, automatic sales processes, and online marketing. We can be sure of the analytics and results of our marketing at the end of the month because HubSpot Marketing Hub works excellent. It has been one of the best investments we have made.
  • I have done planning that involves automatic processes of the software to upload my leads.
  • I have no problems integrating HubSpot Marketing Hub with other platforms. It has unrivaled potential.
  • I have been able to monitor customers and then analyze their demands. The support is excellent.
  • The interface deserves to have more colors, I know they have made updates with new themes, but the colors are dull.
I recommend HubSpot Marketing Hub because it will help you upload your leads easily; you will like that most of the processes are automated. It has no software bugs and is very simplified to work with.
Elyse Meyer | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Reseller
Review Source
  • Integrated Solution: HubSpot provides a way to integrate all online marketing efforts to ensure that all campaigns have a strategic and integrated focus. This allows companies to have a truly closed loop marketing strategy.
  • Customer Support: Their customer support team is second to none. They constantly have individuals available on their support team, and they quickly and seamlessly assist with support questions.
  • Innovative: HubSpot enables individuals and companies to make the most of their marketing campaigns, and utilize the latest in inbound marketing. HubSpot is always at the cutting edge on what's next in marketing, and allow their users to stay ahead of the curve.
  • I only find one area where there could be some improvement, and that is the migration process. Bringing a new customer on board can sometimes just be a bit tedious. The job always gets done well, but the communication isn't as seamless as it is with leads and existing customers.
I would recommend dedicating enough time to utilize the tool. As with any software, you have to learn it and understand it in order for it to be powerful and effective. Utilize the training resources, a consultant to help you through the setup, and attend their ongoing webinars to stay up to date on HubSpot and the latest in inbound marketing.
Casey Cleary (LION) | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Our company is using HubSpot across the whole organization, primarily as an inbound marketing automation tool for new clients. It is addressing the problem of our clients not having a quantifiable, closed loop marketing funnel where leads and customers can be tracked through the buyer's journey.
  • The blogging tool is so easy to use. You just enter the text and follow the SEO requirements and voila! - optimized blog posts in minutes.
  • Creating conversion paths in HubSpot is simple because there are templates available, you can customize your own and build thank you emails, forms, landing pages, and connect them all together so they're ready to start converting leads!
  • The social publishing tool could use some improvements. There is no library function, so updates can't be reused in a customized posting schedule. They're just scheduled for a certain date and time as a use-once update.
HubSpot is a substantial monetary investment so it is only viable for our clients with middle to upper tier packages. Clients with smaller marketing budgets won't be able to access the amazing inbound marketing tools that HubSpot provides.
There have been a few glitches with social publishing times and blog post images & publish dates that have reoccured after being supposedly fixed, but the communication has been good and I have received multiple updates on where things are in the process of finding solutions.
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use HubSpot Marketing Hub throughout most of our marketing department. It is used to build landing pages for lead gen, push out marketing emails, create automation workflows for actions, and push to Salesforce campaigns, syncing over Salesforce activity into the marketing platform to be able to conduct marketing functions.
  • Ease of use
  • Easy to set up automations and workflows
  • Contact views to incorporate contact activity
  • Chat support is prompt and helpful
  • Company pages don't roll up contact activity
I love the ease of use of this platform. It's very easy to set up automation/workflows, lists, etc. It also allows you to view all contact activity on one, easy page. Building landing pages is also extremely easy. Troubleshooting is easy with HubSpot's chat support feature. You don't have to wait on hold or submit a ticket and get quick and easy help.

Score 8 out of 10
Vetted Review
Verified User
Review Source
We use HubSpot [Marketing Hub] across the whole org. Primarily in marketing, of course, but we use it to enable Sales as well. Using the drip/nurture campaigns and the ability to add right from the CRM. Additionally, we have our whole website built through HubSpot [Marketing Hub]...it really helps keep the analytics under one accessible roof. Not everyone grasps Google Analytics and HubSpot [Marketing Hub] has made that information more digestible for the greater teams.
  • Landing Pages
  • Nurture/Drip
  • Sales Enablement
  • Grid system for web design
  • Customizable reporting could use some work
  • Email development is more hand held than customized
I believe [HubSpot Marketing Hub is] applicable just about anywhere. As far as Marketing Automation Solutions go, HubSpot [Marketing Hub] is up there at the top! It's very well suited to mass-emails, but a little more limited in a one-to-one sense. One of the best parts may be the dashboard and UI/UX...it's very easy to comprehend and even on-board new team members. Much better than some others out there.
Adam Gould | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Hubspot Marketing Hub is currently used in supplement to two other CRMs we use, to help with our ABM campaigns for the sales department/sdr team.
  • Integrations
  • UI loading times are fast
  • Easy access to support
  • Ease of use
  • No current cons
[HubSpot Marketing Hub is] less suited for ground-level startups/solo entrepreneurs as the basic license limitations are a bit tight. Better suited for anything above that, though.