Question 1

What is E*TRADE?

Accepted Answer

E*TRADE is a financial services company and pioneer in the online brokerage industry. Having executed the first-ever electronic trade by an individual investor more than 30 years ago, the Company  focused on delivering complete and easy-to-use solutions for traders, investors and stock plan participants.

Question 2

What are E*TRADE's top competitors?

Accepted Answer

Schwab.com and Merrill Edge are common alternatives for E*TRADE.

Question 3

Who uses E*TRADE?

Accepted Answer

The most common users of E*TRADE are from Small Businesses (1-50 employees).