E*TRADE failed my firm and we quickly switched to another brokerage firm
Use Cases and Deployment Scope
Our company moved our retirement plans from Vanguard to E*TRADE. And then quickly moved back. We were shocked at how poor the E*TRADE account management teams were. (Teams, plural, because we have four within less than a single year as their client). When we needed support we would contact our account manager and on multiple occasions, they were no longer with the firm with no prior indication and no way of finding their replacement. Communications were lost and never responded to. It was a major decision to move our company's plans and assets from Vanguard to E*TRADE and I greatly regret it. As a small business employer, we cannot gamble with our employees' assets and the lack of support from E*TRADE made it feel like every customer service experience was a spin of the roulette wheel.
Pros
- Low fees
- 24/7 support
Cons
- Response times
- Account management
- Customer support
- Employee support
- High personnel turnover
- Depositing assets
Likelihood to Recommend
Scenarios where there is zero chance anyone associated with the account could ever need any form of support from a human being at E*TRADE.
