Features
Top Performing Features
a/b experiment testing
Create and test variations of a website, changing site elements such as headlines, CTAs, images, page design and layout, technical SEO changes, and new feature additions and collect statistical results of each variation’s conversion rates or other metrics.
Category average: 8.9
Multivariate testing
Ability to test multiple site design changes at once across one or multiple variations and identify which variation impacts conversion rates, or other predefined goals, the most.
Category average: 8.3
Cross-browser testing
Preview your experiments across multiple browsers at once.
Category average: 7.2
Test significance
Ability to set the statistical significance level, or confidence interval, of a given test, for example at the 90% or 95% level.
Category average: 8.3
Testing and Experimentation
These features enable companies to plan, set up, and execute different types of tests (e.g. A/B, A/B/n, multivariate, split URL tests).
a/b experiment testing
Create and test variations of a website, changing site elements such as headlines, CTAs, images, page design and layout, technical SEO changes, and new feature additions and collect statistical results of each variation’s conversion rates or other metrics.
Category average: 8.9
Multivariate testing
Ability to test multiple site design changes at once across one or multiple variations and identify which variation impacts conversion rates, or other predefined goals, the most.
Category average: 8.3
Cross-browser testing
Preview your experiments across multiple browsers at once.
Category average: 7.2
Test significance
Ability to set the statistical significance level, or confidence interval, of a given test, for example at the 90% or 95% level.
Category average: 8.3
Visitor recordings
Watch recordings of user sessions to gain insights on site visitor behavior and identify areas to improve site visitor experience.
Category average: 8.5
Preview mode
Preview your experiment before running it live on your site or app.
Category average: 7.7
Dynamic experiment activation
Ability to activate an experiment after the page’s initial load based on a set of conditions (e.g. if the visitor takes certain actions).
Category average: 8
Results and Analysis
Tools that allow users to evaluate the results of website optimization tests (e.g. A/B, A/B/n, multivariate, and split URL tests), or view visitor interaction with webpages and specific site elements.
Click analytics
Click analytics reports display how many clicks certain page elements receive and provides visitor engagement insights.
Category average: 8.7
Experiments results dashboard
Provides users with a dashboard displaying test results for all live tests. Some products may also include test result histories accessible from the dashboard.
Category average: 8.5