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Ezoic

Score8 out of 10

4 Reviews and Ratings

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What is Ezoic?

Ezoic gives independent publishers a fully-automated, scientific solution for improving income from advertising as well as improving user experience. Ezoic technology is a fully automated multivariate testing platform for webmasters who might not have the time or the ability to construct multivariate tests for their site. It is designed for content publishers to improve income from advertising by automatically testing ad placement and usability metrics (Ezoic is not for ecommerce or marketing optimization use). Using Ezoic gives a site owner a scientific way of improving income from advertising without detracting from user experience. By balancing usability metrics (like time on site, page views per visitor, and bounce rate), against the ad income Ezoic finds page layouts that give sustainable and permanent earnings and UX improvement for any site.

Categories & Use Cases

Media

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Key Features

Learn about the best (and worst!) features Ezoic has to offer, as determined by TrustRadius' reviewers.
Based on 4 ratings of Ezoic's features
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Top Performing Features

  • a/b experiment testing

    Create and test variations of a website, changing site elements such as headlines, CTAs, images, page design and layout, technical SEO changes, and new feature additions and collect statistical results of each variation’s conversion rates or other metrics.

    Category average: 8.9

  • Multivariate testing

    Ability to test multiple site design changes at once across one or multiple variations and identify which variation impacts conversion rates, or other predefined goals, the most.

    Category average: 8.3

  • Cross-browser testing

    Preview your experiments across multiple browsers at once.

    Category average: 7.2

Areas for Improvement

  • Dynamic experiment activation

    Ability to activate an experiment after the page’s initial load based on a set of conditions (e.g. if the visitor takes certain actions).

    Category average: 8

  • Click analytics

    Click analytics reports display how many clicks certain page elements receive and provides visitor engagement insights.

    Category average: 8.7

  • Experiments results dashboard

    Provides users with a dashboard displaying test results for all live tests. Some products may also include test result histories accessible from the dashboard.

    Category average: 8.5

Reviews

What users are saying about Ezoic.
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No One Can Match Ezoic's Features or Ad Managers - NO ONE

Incentivized
Tim Carter
CEO in Corporate at AsktheBuilder.com (1-10 employees employees)

Pros

  • Ezoic assigns account managers that proactively suggest changes to increase revenue.
  • Ezoic produces a weekly newsletter that contains tips to increase SEO and revenue.
  • Ezoic has the most extensive analytics of what's going on under the hood of www.AsktheBuilder.com that I've ever seen.

Cons

  • To be completely honest, I can't think of one thing Ezoic can do to improve. They're the most remarkable ad network I've ever used in the twenty-five years I've been selling ad space on www.AsktheBuilder.com.

Return on Investment

  • My revenue increased by 100 percent as soon as I started using Ezoic. I know that I'm getting the highest ad prices because when Ezoic competitors come knocking, they can't match what Ezoic is delivering.

Current Customer

Incentivized
Robert Diamond
CEO (Chief Executive Officer) in Corporate at Wisdom Digital Media (11-50 employees employees)

Pros

  • Programmatic Advertising
  • Data
  • Web site optimization

Cons

  • Interface takes some getting used to.

Return on Investment

  • N/A