Use Cases and Deployment Scope
We use Figma for any topic related to Product development or improvements where we need to define a customer UX/UI. We use it to design new products, customer journeys, and interactions, or to improve the current product touch points we have for our customers. There are multiple touchpoints from our homepage, customer logins, and our booking funnel that need to be designed and documented, including all the flows from all the possible combinations of customer interactions. We have also used Figma in the past in our Marketing department to plan some rebranding campaigns for our different Brands, where logos, colors, and banners were updated.
Alternatives Considered
Miro, Adobe Illustrator CC and Adobe PhotoShop
Other Software Used
Miro, Adobe Illustrator CC, Adobe PhotoShop