FirstHive

Firsthive is an Intelligent Customer Data Platform that builds Unique Customer Identities by ingesting data from all sources of customer interactions & transactions such as ERP, CRM, Website, Social, PoS, mobile app, customer care, etc.. THe CDP uses Machine Learning for building unified customer identities and layering it with actionable campaign targeting recommendations to deliver Marketing ROI. FirstHive is a privacy by design, GDPR compliant product & delivers a cross channel campaign orchestration capability on the unified customer data set.

The vendor states that withFirstHive, enterprises have experienced up to 6X jump in their Marketing ROI metrices, and that FirstHive has over 30 customer deployments across Indo-Pacific region today including in BFSI, FMCG & Manufacturing enterprises. As an enterprise connects all its channels & tools to its FirstHive account, FirstHive using its ML algorithms builds unified customer identities. And by using this unified identity, brands are able to optimise marketing choices around - content affinity, audience selection, channel preference & time of nudge.