Response tracking
Individual responses are coordinated with demographic information about the respondent. This information is stored and can be used for reporting and analysis.
Cat avg: 8.4
Top Performing Features
Data export
Data collected within the tool can be exported to another program for additional reporting/analysis.
Cat avg: 8.6
Analytics
Allows users to run different types of analysis, such as statistical analysis, cross tabs, sentiment analysis, etc. within the tool.
Cat avg: 8.1
Access controls
Administrators can limit users’ ability to access data and edit content.
Cat avg: 8.7
Worst Performing Features
Custom reports
Allows users to report on custom metrics, choose which metrics to include in a report, run reports with advanced segmentation and/or customize the look and feel of a report.
Cat avg: 7.9
Changes to live survey
Users can make changes to live surveys after they are published.
Cat avg: 8.5
Standard reports
Includes canned reports that allow users to generate and share accurate survey results.
Cat avg: 7.9
Formstack Forms Features from Reviews
Survey Format & Appearance
Features related to the type, look & feel of surveys.
8.5+9%
Survey templates
Includes a selection of pre-made survey templates for different types of surveys.
Category average: 8.2
Themes
Includes options for the look & feel of a survey, including different colors, fonts, layouts, etc.
Category average: 7.3
Custom logo/branding
Allows the user to include their company logo (rather than the survey vendor’s logo) and/or create a company template so that branding is consistent across multiple surveys.
Category average: 7.9
Survey Content
Features related to the content (media, question types, answer types, etc) of surveys.
7.6-11%
Changes to live survey
Users can make changes to live surveys after they are published.
Category average: 8.5
Question design help
Includes educational material about question design for research, such as tips, recommendations, and information about best practices.
Category average: 8.2
Multiple question types
Supports a variety of question types, such as multiple choice, select all that apply, ratings, text responses, etc.
Category average: 8.7
Survey Logic
Features related to survey flow, or the logic that directs survey question order.
7.7-7%
Survey logic flexibility
Survey question flow can be customized with skip logic, conditional questions, question branching logic, piping logic, and/or randomization.
Category average: 8.3
Survey Reporting & Analytics
Features related to reporting & analytics for survey results.
8.7+6%
Response tracking
Individual responses are coordinated with demographic information about the respondent. This information is stored and can be used for reporting and analysis.
Category average: 8.4
Data export
Data collected within the tool can be exported to another program for additional reporting/analysis.
Category average: 8.6
Standard reports
Includes canned reports that allow users to generate and share accurate survey results.
Category average: 7.9
Custom reports
Allows users to report on custom metrics, choose which metrics to include in a report, run reports with advanced segmentation and/or customize the look and feel of a report.
Category average: 7.9
Analytics
Allows users to run different types of analysis, such as statistical analysis, cross tabs, sentiment analysis, etc. within the tool.
Category average: 8.1
Survey Administration & Security
Features related to administration & security for survey tools and data.
10+14%
Access controls
Administrators can limit users’ ability to access data and edit content.
Category average: 8.7
Compliance
Supports privacy compliance and confidentiality standards, such as HIPPA.
Category average: 8.8
Survey Distribution
Features related to the distribution of surveys.
8-1%
Vendor-offered crowdsourcing
Vendor offers access to an audience or panel of respondents.
Category average: 8
Respondent restrictions
Users can place restrictions on who can participate in surveys or how many times the same person can complete a survey.
Category average: 8.2
Formstack Forms Features from the Vendor
Survey Format & Appearance
Vendor-reviewedOnline surveys
Supports the creation of online surveys.
Survey templates
Includes a selection of pre-made survey templates for different types of surveys.
Survey library
Includes an organization tool, such as a library, that allows the user to save, store and re-use or update past surveys.
Themes
Includes options for the look & feel of a survey, including different colors, fonts, layouts, etc.
Custom logo/branding
Allows the user to include their company logo (rather than the survey vendor’s logo) and/or create a company template so that branding is consistent across multiple surveys.
Progression bar
Survey displays a progression bar so that respondents know where they are in the survey (how much completed vs. how much left).
Responsive design
Survey is optimized for a variety of screens and devices, including mobile.
Survey Content
Vendor-reviewedMultimedia content
Users can include audio, images and videos within surveys.
Drag-and-drop editor
Users can easily rearrange survey elements, such as question blocks, by dragging them into new positions.
Changes to live survey
Users can make changes to live surveys after they are published.
Multiple question types
Supports a variety of question types, such as multiple choice, select all that apply, ratings, text responses, etc.
Matrix questions
Supports matrix or grid questions, such as “How often did you: eat breakfast? …exercise?...get 8 hrs of sleep?” where each subquestion has the same set of possible answers (e.g. Always / Often / Sometimes / Never).
Translation/multi-lingual
Supports multiple languages.
Survey Logic
Vendor-reviewedSurvey logic flexibility
Survey question flow can be customized with skip logic, conditional questions, question branching logic, piping logic, and/or randomization.
Response requirement/validation
Users can require that a respondent answer before moving on or submitting, and can specify the type of response (e.g. a phone number) that will be accepted.
Skip logic
Users can include rules that cause certain questions to be skipped based on a respondent’s demographic information, answer to a previous question, or response time, for example.
Conditional questions
Users can create rules for questions that are only asked to certain respondents, or only asked if particular behavioral or demographic criteria are met.
Question branching
Users can create branching question pathways, where a respondent’s answer at a given stage determines the next set of questions they will be asked.
Survey Reporting & Analytics
Vendor-reviewedData export
Data collected within the tool can be exported to another program for additional reporting/analysis.
Standard reports
Includes canned reports that allow users to generate and share accurate survey results.
Custom reports
Allows users to report on custom metrics, choose which metrics to include in a report, run reports with advanced segmentation and/or customize the look and feel of a report.
Visualizations
Includes reporting or dashboard tools for visualizing survey data.
Survey Integrations
Vendor-reviewedCRM Integration
Survey respondent pools or segmentations can be drawn from contacts already in the company’s CRM and/or respondents’ contact information can be pulled into the CRM.
Social media integration
Supports social sharing, posting, registration via social profile credentials, and/or embedded social content.
E-commerce integration
Integrates with e-commerce or billing/payment tools.
Survey Automation
Vendor-reviewedNotifications and alerts
Respondent behavior (including survey completion, particular responses, or opt-outs) triggers notifications.
Calendar/scheduling
Allows users to schedule start and/or end dates for surveys.
Follow-up emails
Users can set up automatic follow-up emails to survey respondents, for example a "Thank you" email or an email to share survey results.
Survey Distribution
Vendor-reviewedIn-tool invites
Users can send email invitations to contacts from within the survey tool.
Cross-channel distribution
Users can choose from multiple channels for distribution, including distribution through the survey tool, personal email, social, via a link on their website, etc.
Embeddable surveys
Users can embed surveys into their web pages.
360 Degree feedback
Supports employee/coworker surveys about performance and work environment.
Anonymous responses
Option for responses to be collected anonymously or with limited respondent demographic information.
Unlimited questions per survey
There is no upper limit on how many questions users can include per survey.
Unlimited responses per survey
There is no upper limit on how many responses users can collect/record per survey.
Survey Administration & Security
Vendor-reviewedMultiple users
Supports multiple users and/or user roles within a central account, license, or subscription.
Access controls
Administrators can limit users’ ability to access data and edit content.
Compliance
Supports privacy compliance and confidentiality standards, such as HIPPA.