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FreshMail

Score7.1 out of 10

13 Reviews and Ratings

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What is FreshMail?

FreshMail is a browser based email marketing solution used to create and send newsletter campaigns. This solution leads users from campaign planning and creation to final reports.

Categories & Use Cases

Media

FreshMail
FreshMail
FreshMail

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Key Features

Learn about the best (and worst!) features FreshMail has to offer, as determined by TrustRadius' reviewers.
Based on 13 ratings of FreshMail's features
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Top Performing Features

  • Email deliverability reporting

    The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

    Category average: 8.6

  • Link Tracking

    This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.

    Category average: 8.9

  • Ability to test dynamic content

    Users can test dynamic content prior to launching a campaign.

    Category average: 7.5

Areas for Improvement

  • Email Previews

    This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.

    Category average: 9.5

  • Mobile optimization

    Users can easily optimize emails and landing pages for mobile devices.

    Category average: 8.5

  • List management

    This involves creating, filtering, editing, merging and de-duping lists of contacts.

    Category average: 8.3

Reviews

What users are saying about FreshMail.
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Great tool

Incentivized
Verified User
Project Manager in Marketing (11-50 employees employees)

Use Cases and Deployment Scope

Thanks to FreshMail in my organisation I have been able to design and launch campaigns for the internal team of the organisation as well as for clients. I think the great thing about FreshMail is its ease of use thanks to its templates and how easy it is to track results in real time. It is very valuable to be able to see how certain campaigns are progressing and what reach is being generated.

Pros

  • Easy to design emails
  • Good analytics
  • Almost no bouncing emails
  • Great user experience

Cons

  • Improve the integration with other platforms
  • The basic plan doesn't allow to many features
  • Importing and exporting data is not very intuitive

Return on Investment

  • Reduce design team time.
  • Good data to make business decisions.
  • Waste of time in contrasting information with other platforms.

Alternatives Considered

Mailchimp, SharpSpring from Constant Contact, HubSpot Marketing Hub and Zoho Mail

Other Software Used

Shopify, Pipedrive, WooCommerce

Freshmail does its job well

Incentivized
Verified User
Employee in Sales (51-200 employees employees)

Use Cases and Deployment Scope

Marketing automation is what we use Freshmail for, enables us to efficiently reach out to prospects and warm leads and automate a lot of our marketing tasks while also managing spam and having up to date marketing content.

Pros

  • Location targeting to filter people based on their region
  • Auto responding to questions and similar inquiries related to content
  • Engaging and building interest in the product

Cons

  • Better integration with Google Analytics
  • Having some advanced automation tools to enable more outreach
  • More comprehensive analytical data to make decisions on what's working

Return on Investment

  • Better Outreach
  • Hitting the objective of marketing prospects qualified
  • Return on cost

Alternatives Considered

HubSpot CRM, Mailchimp, Salesforce.com, HubSpot Marketing Hub and HubSpot Sales Hub

Other Software Used

HubSpot Sales Hub, Mailchimp, HubSpot Marketing Hub

Easy to use and lots of cool advanced features

Holly Bouvier
Business Analyst in Marketing at BP (10,001+ employees employees)

Pros

  • I know that different email marketing systems have different deliverability rates that depend on the servers that are being used. I was irritated that I had to waste money on sending messages that were getting labeled as spam. Since switching to FreshMail I now have much better results.

Cons

  • My campaign got delayed because of their moderation process. When I wrote them to ask what was going on they said they have some kind of anti-spam moderation process that was taking longer than usual.
  • I don’t like the fact that you can’t edit your template in HTML in their editing program (FreshMail Designer). This is probably isn’t a big deal for most people but some of us like to take over every detail of the template.

Return on Investment

  • Our open rates and CTR’s are way up after moving to FreshMail. It’s all about avoiding having your messages sent to spam folders and no service has worked better for us.