Fyno

Fyno is a notification infrastructure for engineering and product teams to build & manage their communication service, presented as an AWS-like service, but for communications. It includes with:

• An integration layer to connect with any channel/cPaaS (like Twilio for SMS, Meta for WhatsApp, Firebase for Push notification etc.);
• An orchestration layer to manage templates, configure cross-channel flows, automate communication pipelines; and
• An observability layer for actionable insights.

Communication use-cases differ for each businesses. Fyno's feature set are malleable and modular, allowing engineering and product teams to build and manage their use-cases with limited coding effort. It is designed to do all the heavy lifting from the engineering side to manage scaling, throttling, managing rate limits, queueing, log / data storage and provide an insightful observability layer.

The software is designed to serve:

• Tech enabled companies operating in supply chain, logistics and fintech industry
• Data sensitive product and technology teams that manage customer data in-house
• Any other tech enabled business that engages with customers on multiple channels, and is looking to build an internal notification service

The vendor's value proposition for using Fyno:

• Save at least 90% engineering effort while building and maintaining a notification service
• A single unified API for all communications - across any channel/ vendor
• Save or optimise overall communication costs
• Better communication experience of users
• Achieve 100% deliverability - ensure communications never fail
• Access latest/ newer channels or new vendors for existing channels with 'no engineering efforts'
• With embedded multi-tenancy, manage communication requirements of teams or clients distinctly and get tailored reporting.

Fyno states their aim is to define a new category, and transform the way tech enabled companies communicate with their users, and state they are innovating continuously to build a unified control centre for all customer communications.