Ghost, good at what it does
Use Cases and Deployment Scope
Ghost is our primary tool for publishing web and email content for our audience. It is the only product used by our company/staff to create develop and present our website and our newsletter and to present our podcast.
We integrate virtually all content types from content from video and audio to anything you can imagine and output simultaneously to the web and email. It’s easy to use and very functional for a small, self supporting environment.
Pros
- Creating a newsletter for web and email simultaneously
- Allowing for paid subscriptions
- Allowing content to be segmented by subscription type
- Allows content to be segmented by medium
- Good analytics across various output medium
Cons
- They wysiwig editor is missing critical functions like superscript and subscript
- The markdown complement has those features but it doesn’t integrate well with the wysiwig editor
- Footnoting is hard to do
Most Important Features
- Integrated email service
- Integrated subscriptions
- Easy to use content editor
- Easy multi media integration
- Easy design and layout
Return on Investment
- Our business is totally built around this product
- It has allowed us to easily and quickly scale our free and our paywalled content experiments
Usability
Alternatives Considered
WordPress
