Google BigQuery Scalable Cost-Effective Analytics with Room for Governance Multi-Cloud Growth.
Use Cases and Deployment Scope
We have activated the BigQuery export in GA360, and our data flows from GA360 into BigQuery. A Python script has been created to clean the data and store it in a new table within BigQuery. Power BI is connected to BigQuery, where a dashboard has been built. The dashboard updates automatically on a daily basis.
Pros
- Handling Huge Dataset.
- Seamless integration with GA.
- Cost effective.
- Machine Learning with BigQuery ML.
Cons
- BigQuery limits the number of concurrent queries per project and sometimes enforces quotas.
- The BigQuery UI (console) is functional but not as user-friendly as tools like Snowflake.
- While BQML is great for SQL-friendly ML, it doesn’t cover advanced deep learning.
Likelihood to Recommend
Handles petabytes of clickstream data. With BigQuery ML, analysts can train ML models using SQL. Cheap storage + pay-per-query model makes archiving and analysis cost-efficient. Integrates with BI tools (Looker Studio, Power BI) for dashboards. BigQuery ML supports basic ML models but not complex architectures. BigQuery has limited cross-cloud query federation compared to Snowflake. BigQuery is best for: large-scale analytics, digital + transactional data blending, marketing attribution, ML on structured data, and real-time dashboards.
BigQuery is less suitable for high-frequency transactional systems, frequent updates, highly sensitive data governance without additional tooling, advanced deep learning, and multi-cloud setups.
