goTom

goTom is an advanced order management platform designed to streamline and unify all aspects of digital advertising sales. According to goTom AG, the vendor of the product, it offers a comprehensive range of features that cover customer relationship management (CRM), order management, adserver integration, invoicing, programmatic advertising, and reporting. goTom is suitable for publishers and media companies of all sizes, catering to professionals such as advertising sales managers, ad operations managers, media planners, digital marketing managers, and online publishers in the advertising industry.