goTom

goTom is an advanced order management platform designed to streamline and unify all aspects of digital advertising sales. According to goTom AG, the vendor of the product, it offers a comprehensive range of features that cover customer relationship management (CRM), order management, adserver integration, invoicing, programmatic advertising, and reporting. goTom is suitable for publishers and media companies of all sizes, catering to professionals such as advertising sales managers, ad operations managers, media planners, digital marketing managers, and online publishers in the advertising industry.

Key Features

CRM: goTom provides a robust CRM platform for effective customer relationship management. Users can conveniently store and manage client data, tasks, and activities in a centralized location, enabling them to track turnover and performance using interactive dashboards.

Order Management: goTom's order management feature simplifies the process of managing products, costs, and planning extensive campaigns. The modern user interface enhances usability and efficiency.

AdServer Integration: goTom seamlessly integrates with ad servers, automating tasks such as inventory queries, line item addition, and report dispatching. This integration significantly reduces manual work during campaign management, improving productivity and efficiency.

Invoicing: goTom offers a comprehensive finance dashboard for streamlined order accounting. Users can generate and send invoices directly to clients, while financial data integrates seamlessly with connected accounting software.

Programmatic: goTom's programmatic module combines direct sales and programmatic sales channels, providing a unified platform for detailed reporting and analysis through the SSP interface.

Reports and Dashboards: goTom provides interactive dashboards that visualize a wide range of data points. Users can monitor real-time turnover, budgets, and performance metrics, gaining valuable insights into their products and identifying areas for optimization.

Integrations: goTom seamlessly integrates into existing technology environments, offering flexible connections to third-party systems. This allows for enhanced collaboration and support, streamlining workflows and improving overall efficiency.

Save Time and Money: According to the vendor, goTom aims to reduce the time and effort required for each order position, resulting in significant time and cost savings. Users can accurately calculate potential monthly time savings using goTom's advanced features.

Efficiency Enhancement: goTom optimizes workflows through seamless interfaces with third-party systems, minimizing manual work and enhancing overall efficiency. This ensures a streamlined and efficient order management process.

Sales Optimization: goTom supports sales processes by providing robust features such as customer databases, turnover analysis, and activity tracking. These features empower sales teams to effectively manage customer relationships, enhance sales performance, and drive revenue growth.