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Users of goTom have found the software to be invaluable in creating reports for management analysis quickly and efficiently. With its high …
Overview
What is goTom?
goTom is an advanced order management platform designed to streamline and unify all aspects of digital advertising sales. According to goTom AG, the vendor of the product, it offers a comprehensive range of features that cover customer relationship management (CRM), order management, adserver integration,...
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Product Details
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- Tech Details
What is goTom?
goTom is an advanced order management platform designed to streamline and unify all aspects of digital advertising sales. According to goTom AG, the vendor of the product, it offers a comprehensive range of features that cover customer relationship management (CRM), order management, adserver integration, invoicing, programmatic advertising, and reporting. goTom is suitable for publishers and media companies of all sizes, catering to professionals such as advertising sales managers, ad operations managers, media planners, digital marketing managers, and online publishers in the advertising industry.
Key Features
CRM: goTom provides a robust CRM platform for effective customer relationship management. Users can conveniently store and manage client data, tasks, and activities in a centralized location, enabling them to track turnover and performance using interactive dashboards.
Order Management: goTom's order management feature simplifies the process of managing products, costs, and planning extensive campaigns. The modern user interface enhances usability and efficiency.
AdServer Integration: goTom seamlessly integrates with ad servers, automating tasks such as inventory queries, line item addition, and report dispatching. This integration significantly reduces manual work during campaign management, improving productivity and efficiency.
Invoicing: goTom offers a comprehensive finance dashboard for streamlined order accounting. Users can generate and send invoices directly to clients, while financial data integrates seamlessly with connected accounting software.
Programmatic: goTom's programmatic module combines direct sales and programmatic sales channels, providing a unified platform for detailed reporting and analysis through the SSP interface.
Reports and Dashboards: goTom provides interactive dashboards that visualize a wide range of data points. Users can monitor real-time turnover, budgets, and performance metrics, gaining valuable insights into their products and identifying areas for optimization.
Integrations: goTom seamlessly integrates into existing technology environments, offering flexible connections to third-party systems. This allows for enhanced collaboration and support, streamlining workflows and improving overall efficiency.
Save Time and Money: According to the vendor, goTom aims to reduce the time and effort required for each order position, resulting in significant time and cost savings. Users can accurately calculate potential monthly time savings using goTom's advanced features.
Efficiency Enhancement: goTom optimizes workflows through seamless interfaces with third-party systems, minimizing manual work and enhancing overall efficiency. This ensures a streamlined and efficient order management process.
Sales Optimization: goTom supports sales processes by providing robust features such as customer databases, turnover analysis, and activity tracking. These features empower sales teams to effectively manage customer relationships, enhance sales performance, and drive revenue growth.
goTom Features
- Supported: Calendar/Reminder System
- Supported: Lead Generation
- Supported: Lead Management
- Supported: Marketing Automation
- Supported: Quotes/Estimates
- Supported: Sales Pipeline Management
- Supported: Task Management
- Supported: Workflow Management
- Supported: Forecasting
goTom Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Web-Based |
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
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Users of goTom have found the software to be invaluable in creating reports for management analysis quickly and efficiently. With its high workflow capabilities, goTom has enabled users to control advertising spaces more easily, streamlining campaign management. By storing everything in the cloud, users have been able to free up space on their devices while ensuring centralized information storage and facilitating collaboration.
The automation features of goTom have significantly increased efficiency in handling digital campaigns. Manual tasks such as campaign billing and integration with ad servers have been automated, resulting in streamlined campaign management. Users appreciate the comprehensive overview provided by goTom, which includes statistics and invoices for clients. Additionally, goTom has proven to be flexible and adaptable, accommodating customer-specific change requests regardless of their size.
The reporting tools offered by goTom have been reliable and timely, assisting users in data analysis and decision-making. With a clear and efficient process, users have found goTom easy to navigate and work with, backed by good IT support whenever needed. Moreover, goTom's professional representation to customers through features like invoices and reporting has been well-received.
Overall, goTom has helped users save time and increase productivity through its automation capabilities, while providing an organized platform for managing campaigns and collaborating on projects effectively.
User-Friendly Interface: Multiple reviewers have expressed that goTom has a very easy and simple to use interface, allowing them to navigate and manage their advertising tasks effortlessly. This user-friendly design has made it quick and efficient for users to set up campaigns with just a few clicks.
Comprehensive Campaign Information: Reviewers appreciate that goTom provides a comprehensive view of all campaign information, including forecasts, reports, statistics, and programmatic deals. Having all the necessary data in one system simplifies the invoicing process for clients and agencies.
Easy Communication and Support: Users find it easy to contact goTom's support team, describing their interactions as friendly, quick, and responsive. The company values customer feedback and suggestions which makes it effortless for users to communicate their needs and be involved in the development process.
Lack of Real-Time Reporting: Some users have expressed their disappointment with the absence of real-time reporting in goTom. This feature is important to them, as it would allow for timely access to up-to-date information and analytics.
Limited Integration with Other Software: Several reviewers have mentioned that goTom does not integrate seamlessly with other software applications. This limitation hinders their ability to streamline workflows and collaborate efficiently across different platforms.
Complex Tariff Recording: Users have reported that the tariff recording functionality in goTom is complex and not user-friendly. This complexity may pose a challenge for users who need to accurately record and manage tariffs, potentially impacting their productivity and efficiency.