Video personalization
Videos can be personalized based on unique details about the viewer, such as their name, company, photo, etc.
Cat avg: 8.3
Top Performing Features
User management
Recognizes different types of users, such as internal viewers (employees), external viewers (customers or prospects), administrators, content creators/editors, etc. and allows for variable access based on the type of user.
Cat avg: 8
Mobile compatibility
The video player allows viewers to watch videos from mobile devices.
Cat avg: 8.5
Per viewer tracking
Tracks behavior of individual viewers as they engage with videos.
Cat avg: 9
Worst Performing Features
Video library / File management
Videos can be organized in a searchable repository with a sensical file structure.
Cat avg: 8
External video
Supports using video for external use cases, e.g. broadcasting to a general audience, customer communications, advertising to prospective customers, etc.
Cat avg: 8.5
Per video tracking
Tracks engagement trends across all viewers of a particular video.
Cat avg: 8.9
Gratavid from Gravyty Features from Reviews
Video Marketing
Features related to using video marketing content, as well as marketing videos themselves.
9+36%
Video personalization
Videos can be personalized based on unique details about the viewer, such as their name, company, photo, etc.
Category average: 8.3
Video Security
Features related to the security of an organization's content stored on an enterprise video platform.
8.5-2%
User management
Recognizes different types of users, such as internal viewers (employees), external viewers (customers or prospects), administrators, content creators/editors, etc. and allows for variable access based on the type of user.
Category average: 8
External video
Supports using video for external use cases, e.g. broadcasting to a general audience, customer communications, advertising to prospective customers, etc.
Category average: 8.5
Video Player
Features that support playing and watching video content that is hosted on the enterprise video platform.
9+18%
Mobile compatibility
The video player allows viewers to watch videos from mobile devices.
Category average: 8.5
Video Analytics
Features related to collecting and analyzing data around video streaming quality, viewer behavior, etc.
8.5+2%
Per viewer tracking
Tracks behavior of individual viewers as they engage with videos.
Category average: 9
Per video tracking
Tracks engagement trends across all viewers of a particular video.
Category average: 8.9
Video Hosting, Management & Storage
Features related to hosting, managing, and storing video content.
7-14%
Video library / File management
Videos can be organized in a searchable repository with a sensical file structure.
Category average: 8
Gratavid from Gravyty Features from the Vendor
Video Marketing
Vendor-reviewedVideo personalization
Videos can be personalized based on unique details about the viewer, such as their name, company, photo, etc.
Audience for distribution
The platform includes an audience or community for distributing videos.
Integration to Marketing Automation
Integrates to the user's marketing automation system, so that videos can be distributed via marketing channels and/or data collected around videos can be used to feed lead scores and campaign logic within the MA system.
Video Platform Integrations
Vendor-reviewedIntegration to Salesforce.com
The video platform integrates to the user's Salesforce CRM system.
Video Security
Vendor-reviewedUser management
Recognizes different types of users, such as internal viewers (employees), external viewers (customers or prospects), administrators, content creators/editors, etc. and allows for variable access based on the type of user.
Password protection
The video platform allows certain content to be password protected.
Video link sharing
Allows users to generate hyperlinks for sharing individual videos or players.
Internal video
Supports an internal use case, e.g. hosting and distributing videos to employees for training purposes or corporate communications.
External video
Supports using video for external use cases, e.g. broadcasting to a general audience, customer communications, advertising to prospective customers, etc.
Video Player
Vendor-reviewedPlayer customization
The video player can be customized according to the organization's desired look & feel.
Embedded videos
Video players can be embedded into HTML pages using embed codes.
Mobile compatibility
The video player allows viewers to watch videos from mobile devices.
Video Analytics
Vendor-reviewedPer viewer tracking
Tracks behavior of individual viewers as they engage with videos.
Per video tracking
Tracks engagement trends across all viewers of a particular video.
Video Hosting, Management & Storage
Vendor-reviewedVideo library / File management
Videos can be organized in a searchable repository with a sensical file structure.
Video portal
Users can create a portal to showcase or highlight certain videos, either by selecting a specific video or videos and placing it in a marquee position or using data-based criteria like viewer ratings to determine video placement.
Video editing
Users can edit videos within the platform.