TrustRadius: an HG Insights company

Gratavid from Gravyty

Score3 out of 10

2 Reviews and Ratings

What is Gratavid from Gravyty?

Gratavid from Gravyty helps higher education institutions, K-12 schools, nonprofit organizations and companies engage their communities with a personal touch through personalized video messaging.

Read more details.

Media

Screenshot of - record videos from any device
- request videos by email or text
- Generate, edit and translate closed captions
- Combine multiple videos into reels
Screenshot of - Integrate with a CRM or Student and Donor Management Systems to trigger Gratavid tasks
- Create smart rules based on key admissions and fundraising fields
- Automatically record all actions to a system of record to inform future outreach
- Utilize Zapier to connect with 3,000+ apps and improve workflows

1 / 2

Screenshot of - record videos from any device - request videos by email or text - Generate, edit and translate closed captions - Combine multiple videos into reels

Top Performing Features

  • Video personalization

    Videos can be personalized based on unique details about the viewer, such as their name, company, photo, etc.

    Category average: 8.3

  • User management

    Recognizes different types of users, such as internal viewers (employees), external viewers (customers or prospects), administrators, content creators/editors, etc. and allows for variable access based on the type of user.

    Category average: 8

  • Mobile compatibility

    The video player allows viewers to watch videos from mobile devices.

    Category average: 8.5

Areas for Improvement

  • External video

    Supports using video for external use cases, e.g. broadcasting to a general audience, customer communications, advertising to prospective customers, etc.

    Category average: 8.5

  • Per video tracking

    Tracks engagement trends across all viewers of a particular video.

    Category average: 8.9

  • Video library / File management

    Videos can be organized in a searchable repository with a sensical file structure.

    Category average: 8

Integration tool with Blackbaud Raisers Edge NXT imports unsubscribed

Use Cases and Deployment Scope

We use this software to send personalized thank you videos to donors. It allows us to send mass videos for a group or donors or for a staff or board member to upload a quick video with a personal message to a single donor.

Pros

  • Video upload process is easy
  • Ability to send links requesting a board or staff member record a video

Cons

  • The integration tool with Blackbaud Raiser's Edge is broken; it allows import of unsubscribed or do not contact emails.
  • Support has been made of the integration flaw for more than 3 years and has failed to fix it.
  • Poor product support.

Return on Investment

  • We have very high open rates with our Gratavid videos

Usability

Other Software Used

Blackbaud Raiser's Edge NXT, GoFundMe Pro, Bonterra OneCause