Gravy Insights

Gravy Insights is a location intelligence product offered by Gravy Analytics. It is designed to provide enterprise-grade location analytics on-demand, allowing organizations to gain data-driven insights and make informed business decisions. The software is suitable for companies of all sizes, from small businesses to large enterprises. According to the vendor, Gravy Insights is used by various professions and industries including advertising, market research, financial services, supply chain risk management, and retail.

Key Features

Observations: According to the vendor, Gravy Insights enables users to gain insights into human movement and travel patterns for any area of interest. It allows businesses to monitor changes in human activity over time.

Visitations: Gravy Insights provides the ability to measure foot traffic at millions of commercial points of interest. According to the vendor, this feature helps businesses understand consumer behavior and emerging market trends. Each visit is verified and contextualized with rich place and event metadata.

Advertising Audiences: The vendor claims that Gravy Insights allows businesses to target engaged and in-market customers based on their real-world behavior. It uses movement data to understand audiences and reach specific consumer groups. Precision targeting options are available for various segments such as foodies, frequent shoppers, and retirees.

Privacy and Ethical Standards: Gravy Analytics claims to respect consumer privacy and ensures that location data collected at sensitive locations is not used, shared, or resold. The vendor states that Gravy Insights complies with local laws and regulations regarding data privacy.

Global Coverage and Data Quality: According to the vendor, Gravy Insights provides location intelligence for over 190 countries. The data covers more than 600 million monthly mobile devices globally. It offers over 1 billion consumer visits each month and 3+ years of historical foot traffic data.

Custom Analytics and Enrichment: Gravy Insights allows organizations to analyze foot traffic data for any place or event globally. It offers a wide range of analytics including unique visitors, total visits, visitor loyalty, and dwell time. According to the vendor, this feature helps businesses benchmark their performance against competitors in their industry.

Location Data Forensics: Gravy Insights enriches each location signal with Location Data Forensics, separating high-quality signals from low-quality, suspicious, and fraudulent signals. According to the vendor, this ensures that the location data used is of the highest quality and can be trusted for accurate insights.

PrivacyCheck: Gravy Insights incorporates PrivacyCheck, a privacy-enhancing technology that the vendor claims ensures no privacy-sensitive data is used. According to the vendor, this technology protects consumer privacy while still providing valuable location insights.

Observations API: The Observations API allows users to access up to 3 years of historical Observations data on demand. According to the vendor, this feature enables users to analyze foot traffic trends for areas of interest over time.

Area Visitors API: With the Area Visitors API, users can analyze and compare consumer foot traffic trends for specific geographic areas over time. According to the vendor, this feature provides valuable insights into consumer behavior and trends.