Name: Great Question
Price: 49 USD
Rating: 8.5 (2 reviews)
Author: Great Question

Help Desk

Web and Video Conferencing

Customer Support

Service Mesh

Development

K-12 Online Learning

Education

Business Intelligence (BI)

Collaboration

Demand Planning

Policy Management

Enterprise

Accounting

Accounts Receivable

Crypto Accounting

Tax Compliance

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

HR Service Delivery

Payroll

Talent Intelligence

Talent Management

Time Tracking

Workforce Analytics

Workforce Management

Human Resources

Application Infrastructure

Cloud Management

Cloud Storage

Code Review

Converged Network Adapters (CNAs)

Data Center Networking

Data Integration

Density-Optimized Servers

Embedded Database

Fraud Detection

Identity Verification

Integration Platform as a Service (iPaaS)

Intranet

Low-Code Development

Managed Detection and Response (MDR)

Mobile Device Management (MDM)

Network Performance Monitoring

Platform-as-a-Service (PaaS)

Technology Business Management

WAN Optimization

Information Technology

A/B Testing

Account-Based Marketing (ABM)

Ad Serving & Retargeting

Affiliate

All-in-One Marketing

Click Fraud

Content Management

Customer Journey Mapping

Digital Rewards

Email Marketing

Marketing Automation

Mobile Analytics

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Video Conferencing

Professional Services

Auction Software

Call Recording

Customer Relationship Management (CRM)

Lead Management

Predictive Sales Analytics

Product Configuration

Quote to Cash

Sales Engagement

Sales

Application Security

Database Security

Virtualization Security

Security

Civil Engineering

Inventory Management

Mobility as a Service

Physical Therapy

Vertical-Specific

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Great Question is a unified research platform aimed at streamlining the UX research process. According to the vendor, it is suitable for companies of all sizes, from small startups to large enterprises. Professionals in various fields, including UX researchers, product managers, designers, marketers, research operations, market researchers, and customer experience professionals, can benefit from using Great Question to recruit research participants, run different research methods, analyze data, and share insights with their teams.

## Key Features

**Panel Management**: According to the vendor, Great Question offers an easy-to-use tool for building, recruiting, and managing a panel of customers. It allows users to create a customer research panel for recruitment and filter based on various criteria. Additionally, it provides the ability to integrate with existing databases or import lists to add participants with unlimited custom attributes.

**Incentives**: The vendor states that Great Question enables users to send incentives to participants as a way of thanking them for their participation. Users can choose from options such as gift cards, debit cards, or charitable donations to over 80 countries. The platform also offers features to easily add and track incentives, as well as set budgets to manage spending.

**Research Calendar**: Great Question allows users to schedule customer interviews and research activities around their existing calendar. It offers integration capabilities with popular calendar and meeting tools, such as Zoom, Google Calendar, Google Meet, and Microsoft O365, to manage availability. Users can also enable team scheduling for different types of meetings and share personalized scheduling links with participants.

**Research Repository**: According to the vendor, Great Question provides a centralized location for storing, analyzing, and sharing all research findings. Users can capture and tag research data, including video recordings and transcripts. The platform also offers AI-suggested tags to organize and search research artifacts. Furthermore, users can share research artifacts with team members through links, even if they don't have a Great Question account.

**Integrations**: Great Question offers various integrations with other tools and databases to streamline workflows. According to the vendor, it provides direct integrations with Snowflake and Salesforce to prevent over-contacting and keep customer data up to date. Users can also sync data from other customer databases to maintain an updated research panel. The platform offers over 100 integrations to make day-to-day workflow more efficient.

**Security**: Great Question is stated to be SOC 2, GDPR, and HIPAA compliant, ensuring the protection of participant and researcher data. The vendor claims that regular security testing is conducted to meet enterprise security requirements. The platform offers enterprise-grade security measures to protect user data, as well as control field-level visibility and access rights.

**AI for UX Research**: According to the vendor, Great Question incorporates AI-powered features to automate tedious research tasks and speed up the analysis process. Users can leverage AI to transcribe interviews, generate insights, and receive suggestions for interview summaries, survey questions, highlights, titles, and tags. The platform aims to help users share user insights with their teams more efficiently.

**Continuous Discovery**: Great Question allows users to conduct continuous research to gain ongoing insights and stay connected with customers. Users can easily launch interviews, surveys, unmoderated prototype tests, focus groups, and online tasks. The platform offers features to recruit participants for every study and build robust participant profiles with screeners. Users can analyze research data in one place and synthesize findings with tags and highlight reels.

**Prototype Tests**: According to the vendor, Great Question enables users to conduct prototype tests to gather feedback on design concepts and iterations. Users can test prototypes with targeted participants to validate design decisions. The platform allows users to capture video recordings and transcriptions of prototype test sessions. AI-suggested tags can be used to identify key insights and create highlight reels. Users can also share prototype test findings with the team to inform design decisions.

**User Interviews**: Great Question provides features for conducting user interviews to gain in-depth insights and understand user needs and preferences. Users can schedule and conduct interviews directly within the platform. The vendor states that users can automate interview scheduling and send personalized emails to participants. Great Question also offers automatic transcription of interviews and AI-suggested tags to organize and analyze data. Users can share interview findings with the team through highlight reels and reports.

Basic

Qualtrics is software for advanced quantitative and qualitative research to design products that satisfy customers, increase market share, and build enduring brands. The platform brings sophisticated quant and qual research together with analytics in a single platform.

Research Core 1

Pollfish

Great Question

Market Research

Tools and techniques that enable qualitative and quantitative research into consumer markets.

Competitor and Industry Benchmarking

Enables users to compare their performance against specific competitors or their industry as a whole. This may include cross-channel traffic, audience engagement, market share, tech stacks, strategy, etc.

Competitor Research

Quantitative and qualitative tools that are used to identify competitors and assess their strengths and weaknesses, with a view toward identifying competitive advantages and opportunities for improvement.

Web Traffic Analysis

The ability to analyze, segment, and track competitive web traffic with usage metrics based on traffic share, pricing, paid search, demographics, geographic region, customer journeys, engagement, user sentiment, etc.

Consumer Feedback

The ability to collect feedback from customers, prospects, focus groups, interviewees, etc.

Competitor alerts

Alerts notify users when their competitors have entered a new customer segment, modified their strategy, incorporated new products or services, changed their prices for specific products, etc.

Market Insights and Reports

Reports, newsfeeds, and information related to events, industry trends, or competitive insights.

Financial Research

The most important features for the effectiveness of a financial research platform

Public Company Data

The ability to access fundamentals, earnings, or other information through company filings and other sources

Private Company Data

The ability to access fundamentals, earnings, or other information for companies that are not publicly listed

Industry and Sector Research

The quality and completeness of analyses and research on the overall performance and outlook of specific sectors and industries

Industry-Specific Information

The quality and completeness of industry-specific information, e.g., the progress or success of clinical trials in the pharmaceutical industry

Independent Research Access

The ability to access third-party analyses, e.g., Morningstar reports

Search Tools

The quality and effectiveness of tools to help locate specific and relevant information within the platform

Sales Intelligence Data Standards

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

Contact information

Information about individual contacts is available and high quality.

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