Great Question

Great Question is a unified research platform aimed at streamlining the UX research process. According to the vendor, it is suitable for companies of all sizes, from small startups to large enterprises. Professionals in various fields, including UX researchers, product managers, designers, marketers, research operations, market researchers, and customer experience professionals, can benefit from using Great Question to recruit research participants, run different research methods, analyze data, and share insights with their teams.

Key Features

Panel Management: According to the vendor, Great Question offers an easy-to-use tool for building, recruiting, and managing a panel of customers. It allows users to create a customer research panel for recruitment and filter based on various criteria. Additionally, it provides the ability to integrate with existing databases or import lists to add participants with unlimited custom attributes.

Incentives: The vendor states that Great Question enables users to send incentives to participants as a way of thanking them for their participation. Users can choose from options such as gift cards, debit cards, or charitable donations to over 80 countries. The platform also offers features to easily add and track incentives, as well as set budgets to manage spending.

Research Calendar: Great Question allows users to schedule customer interviews and research activities around their existing calendar. It offers integration capabilities with popular calendar and meeting tools, such as Zoom, Google Calendar, Google Meet, and Microsoft O365, to manage availability. Users can also enable team scheduling for different types of meetings and share personalized scheduling links with participants.

Research Repository: According to the vendor, Great Question provides a centralized location for storing, analyzing, and sharing all research findings. Users can capture and tag research data, including video recordings and transcripts. The platform also offers AI-suggested tags to organize and search research artifacts. Furthermore, users can share research artifacts with team members through links, even if they don't have a Great Question account.

Integrations: Great Question offers various integrations with other tools and databases to streamline workflows. According to the vendor, it provides direct integrations with Snowflake and Salesforce to prevent over-contacting and keep customer data up to date. Users can also sync data from other customer databases to maintain an updated research panel. The platform offers over 100 integrations to make day-to-day workflow more efficient.

Security: Great Question is stated to be SOC 2, GDPR, and HIPAA compliant, ensuring the protection of participant and researcher data. The vendor claims that regular security testing is conducted to meet enterprise security requirements. The platform offers enterprise-grade security measures to protect user data, as well as control field-level visibility and access rights.

AI for UX Research: According to the vendor, Great Question incorporates AI-powered features to automate tedious research tasks and speed up the analysis process. Users can leverage AI to transcribe interviews, generate insights, and receive suggestions for interview summaries, survey questions, highlights, titles, and tags. The platform aims to help users share user insights with their teams more efficiently.

Continuous Discovery: Great Question allows users to conduct continuous research to gain ongoing insights and stay connected with customers. Users can easily launch interviews, surveys, unmoderated prototype tests, focus groups, and online tasks. The platform offers features to recruit participants for every study and build robust participant profiles with screeners. Users can analyze research data in one place and synthesize findings with tags and highlight reels.

Prototype Tests: According to the vendor, Great Question enables users to conduct prototype tests to gather feedback on design concepts and iterations. Users can test prototypes with targeted participants to validate design decisions. The platform allows users to capture video recordings and transcriptions of prototype test sessions. AI-suggested tags can be used to identify key insights and create highlight reels. Users can also share prototype test findings with the team to inform design decisions.

User Interviews: Great Question provides features for conducting user interviews to gain in-depth insights and understand user needs and preferences. Users can schedule and conduct interviews directly within the platform. The vendor states that users can automate interview scheduling and send personalized emails to participants. Great Question also offers automatic transcription of interviews and AI-suggested tags to organize and analyze data. Users can share interview findings with the team through highlight reels and reports.