HMS Flow
What is HMS Flow?
HMS Flow is a cloud-based hotel management platform that combines property management, channel distribution, a direct booking engine, housekeeping and guest CRM in a single browser-based system. It is aimed at independent and small-to-mid-size properties, including city and business hotels, boutique hotels, resorts and spa hotels, hostels, guesthouses and B&Bs, apart hotels and villas. Staff can work from any browser or from the Android and iOS apps.
Core capabilities
- Front Office & PMS: reservation management, check-in and check-out, room assignment and daily front-desk operations.
- Channel Manager: real-time synchronization of rates and availability with Booking.com, Expedia, Airbnb, Agoda, Hotels.com, Google Hotel Ads and TripAdvisor from a single pooled inventory, removing the manual re-entry that leads to overbookings.
- Booking Engine: commission-free direct reservations taken from the hotel's own website.
- Housekeeping: task assignment and live room-status tracking for cleaning teams.
- Guest CRM & Loyalty: guest profiles and automated pre-stay and post-stay communication.
- HMS Rate: competitor rate monitoring across booking sites to inform pricing decisions.
- Reports & Analytics: occupancy, ADR and RevPAR dashboards.
Differentiators
Because distribution and property management share one inventory pool, a rate or availability change entered once is pushed to every connected channel, removing the double-entry step properties otherwise handle between separate PMS and channel manager tools. Direct reservations booked through the built-in engine carry no per-booking commission, so the measurable return for most properties comes from shifting volume away from OTA channels. The platform is cloud-hosted with automatic backups and no on-premise server requirement, and the vendor reports that onboarding is typically completed within days. According to the vendor, HMS Flow is used by more than 5,000 properties and holds an average rating of 4.9 out of 5 across more than 700 reviews.
Pricing and availability
HMS Flow is licensed annually by room count, starting at EUR 325 per year for properties with 1-10 rooms and scaling to EUR 565 per year for 41-50 rooms. Properties with 51 or more rooms are quoted individually. A 14-day free trial is available without a credit card.
Categories & Use Cases
Technical Details
| Deployment Types | SaaS |
|---|---|
| Mobile Application | Apple iOS, Android, Mobile Web |
| Supported Countries | Worldwide |
| Supported Languages | English, Turkish, German, Russian, Arabic, French, Spanish, Italian, Dutch, Persian, Greek, Bulgarian, Romanian, Ukrainian, Chinese, Japanese, Azerbaijani, Georgian, Thai, Indonesian, Vietnamese |
FAQs
What are HMS Flow's top competitors?
Hotelogix, Mews Hospitality Cloud, and Cloudbeds are common alternatives for HMS Flow.
Who uses HMS Flow?
The most common users of HMS Flow are from B2B.