Immersion

Immersion is a platform offered by Immersion Neuroscience Inc. that aims to assist leading brands in creating content that resonates with their customers by understanding consumer preferences and emotional responses. According to the vendor, this solution utilizes smartwatches to measure brain activity, providing valuable insights for professionals in advertising and marketing, market research, content creation, product management, and brand management. Immersion is claimed to be suitable for businesses of all sizes, making it accessible to a wide range of industries.