Ad conversion tracking
Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.
Cat avg: 6.4
Top Performing Features
Ad attribution reporting
Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.
Cat avg: 6.5
Cross-channel ad management
Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.
Cat avg: 7
Ad forecasting and optimization
Ad forecasting models predict campaign performance to assist with optimization.
Cat avg: 6.3
Worst Performing Features
Sequence targeting
Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.
Cat avg: 6.8
Ad performance reports
Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)
Cat avg: 7.1
Ad deployment
Allows users to quickly and easily deploy new ad campaigns from within the tool.
Cat avg: 7.6
Inmar Martech Features from Reviews
Ad Campaigns
Features related to creating and deploying ad campaigns.
8.5+18%
Ad deployment
Allows users to quickly and easily deploy new ad campaigns from within the tool.
Category average: 7.6
Display advertising
Supports banner and rich media display ads, including video, audio, mobile, etc.
Category average: 7.6
Ad display and retargeting segmentation
Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.
Category average: 7.2
Sequence targeting
Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.
Category average: 6.8
Ad Reporting & Analytics
Features related to reporting on and analyzing advertisements.
9.4+40%
Ad performance reports
Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)
Category average: 7.1
Ad conversion tracking
Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.
Category average: 6.4
Ad attribution reporting
Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.
Category average: 6.5
Cross-channel ad management
Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.
Category average: 7
Ad forecasting and optimization
Ad forecasting models predict campaign performance to assist with optimization.
Category average: 6.3