Name: Inmar Martech
Rating: 9.3 (2 reviews)
Author: Inmar Intelligence

Help Desk

Web and Video Conferencing

Customer Support

PHP Frameworks

Virtual Reality

Development

Academic Advising

Classroom Management

Learning Management

Online Learning

Education

Business Intelligence (BI)

Collaboration

VoIP

Workspace Planning

Enterprise

Accounting

Digital Banking

SaaS Spend Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Diversity, Equity, and Inclusion (DEI)

HR Management

Leadership Development

Payroll

Professional Employer Organizations (PEO)

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Business Internet Service Providers (ISPs)

Change and Configuration Management

Cloud Storage

Configuration Management Databases

Data Masking

Fraud Detection

High Availability Cluster

Incident Response

Infrastructure-as-a-Service

Integration Platform as a Service (iPaaS)

IoT Security

Log Management

Network Performance Monitoring

Storage as a Service (STaaS)

Threat Hunting

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Content Marketing

Data Management

Email Deliverability

Email Marketing

Marketing Automation

Retail Media Advertising

SMS Marketing

Social Media Management

Survey & Forms Building

Swag Management

Video

Web Analytics

Marketing

Field Service Management

Project Management

Professional Services

Customer Relationship Management (CRM)

Sales Gamification

Sales Performance Management

Sales

Intrusion Detection

Security

Aviation

Direct Secure Messaging

Fleet Management

Geographic Information

Legal Billing

Membership Management

OSS/BSS (Operations Support/Business Support)

Online Voting

Real Estate

Rental Property Management

Vertical-Specific

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Users of OwnerIQ have found great success in expanding their marketing reach beyond their retargeting pools. This has resulted in retargeting-like returns, allowing users to effectively engage with new customers and increase their client's ROI. The valuable data provided by OwnerIQ is considered the most important part of a programmatic campaign, allowing users to make informed decisions and drive conversions on their brand.com websites. Additionally, users who do not have the capability to do real-time bidding themselves have benefited from the seamless integration of bidding online and selling digital portfolios to clients. This feature has allowed them to reach more customers and achieve their desired outcomes. 

OwnerIQ has also proven to be an effective solution for hyperlocal advertising, helping users drive customers to their storefronts and establish a strong digital presence. The managed campaigns offered by OwnerIQ have been particularly beneficial in this regard. Users have also utilized OwnerIQ as a display partner, leveraging its capabilities to enhance their advertising efforts and reach their target audience more effectively. Moreover, for users entering new markets without an established consumer base, OwnerIQ's second-party data has played a crucial role in overcoming this challenge. It has provided them with reliable and authentic data that contributes to lower funnel performance for a variety of clients. In some cases, OwnerIQ has even outperformed remarketing, addressing the problem of inefficient ticket purchasing from multiple display providers.

Overall, OwnerIQ has proven itself to be a versatile platform that solves various challenges and drives positive outcomes for its users. With its wealth of data, seamless integration features, and ability to reach new customers, it has become a valuable tool for businesses looking to optimize their marketing strategies and expand their customer base.

Slow campaign readiness checks: Some users have expressed frustration with the platform's slow response time in checking and ensuring campaign readiness, often leading to last-minute issues.

Inconsistent campaign results: Several reviewers mentioned that they find it challenging to justify consistent spending due to inconsistent results across campaigns. They feel that the platform could benefit from better cooperation with Placed to improve primary key performance indicators.

Limited data sources and features: Users have pointed out several limitations of the platform, including the inability to layer additional data sources and difficulties implementing suppression segments. Some also find it tricky to add CPM prices to lower budgeted plans.

Access to Numerous 1st Party Data: Users appreciate the access to a wide range of 1st party data that can be used in various ways, allowing for unprecedented results for clients. Several reviewers have mentioned that this feature has been valuable in their campaigns and has contributed to achieving exceptional performance.

Highly Praised Data and Targeting Capabilities: The platform's data and targeting capabilities are highly praised by users, with many stating that it has played a crucial role in achieving exceptional performance. This positive sentiment indicates that customers find these features valuable and effective in reaching their desired audience.

Easy-to-Use Data Sharing System: The system used to share data during campaigns is described as easy to use, making the process efficient for users. This feedback suggests that reviewers find the platform user-friendly and appreciate how it simplifies the sharing of data, enhancing their overall experience.

Inmar Martech (formerly ownerIQ) supports digital advertising operations with a second-party data marketplace for retailers and brands to share data with partners and to aid advertisers in creating more targeted and advertising campaigns.

Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.

Offer A

Offer B

Offer C

Google Ads

AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.

Starter

Essentials

Growth

Inmar Martech

Ad serving describes the technology and service that places advertisements on web sites.

Likelihood to Recommend

Ad Campaigns

Ad Reporting & Analytics

Ad deployment

Display advertising

Ad display and retargeting segmentation

Sequence targeting

Ad performance reports

Ad conversion tracking

Ad attribution reporting

Cross-channel ad management

Ad forecasting and optimization

Inmar Intelligence

Features related to creating and deploying ad campaigns.

Ad campaign creation

Allows users to programmatically create ads and build new campaigns within the tool.

Allows users to quickly and easily deploy new ad campaigns from within the tool.

Supports banner and rich media display ads, including video, audio, mobile, etc.

Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.

Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

Data Transfer

Transfer of data to ad exchanges to match third-party to segments.

DSP integration

Integration with DSP platforms for ad buying

Features related to reporting on and analyzing advertisements.

Ad dashboards

Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.

Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)

Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.

Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.

Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.

Ad forecasting models predict campaign performance to assist with optimization.

Senior Manager, Business Development Operations

ownerIQ 2018-06-27 11:13:16

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Self service

Case studies

Client service

Home

Ad Serving & Retargeting Platforms

We are utilizing OwnerIQ as a vendor for a multitude of clients. We use OwnerIQ as a managed service and helps address our problem of finding authentic data partners to reach conversions. Our digital team is using OwnerIQ across a variety of clients and has been a lower funnel contributor to a multitude of clients.

Client Service
Performance
Optimizations
Detailed planning

Self-Service
Case Studies
Planning collateral

Positive ROI
Increase in ticket sales
Competed with internal Retargeting

Inmar Martech
Formerly ownerIQ

Overview

What is Inmar Martech?