TrustRadius: an HG Insights company

Insocial - Feedback Solutions

Score9 out of 10

1 Reviews and Ratings

What is Insocial - Feedback Solutions?

Measure moments that matter
Insocial provides multiple ways of gathering feedback via different survey skins (surveys designed for any device) and invite methods across different channels (such as email, SMS, livechat, social media and even chatbots. With business rules and a connection to a CRM system, users can decide exactly when a customer should receive a survey from an organisation, to keep the frequency low and the quality of feedback high.

Gain actionable insights
In its analysis dashboard users find the feedback of customers. Compare the performance of different customer service agents, store locations, customer category or even by purchased product. Zoom in on the reasons behind the ratings and find out what drives customers and has the most impact on their satisfaction as well as on business outcomes.

Use social proof
In a survey, users can request permission of customers regarding using their feedback in marketing communication. Publishing reviews on a website is desirable for many organisations, to show potential customers the quality of a service with customer ratings and boost the online sales funnel to produce higher conversions, an increase in new business and higher revenue.

The vendor states that with Insocial's feedback solutions users learn exactly what to do in order to improve the experience of customers, increase customers' satisfaction, reduce costs and maximize profits.





Top Performing Features

  • Themes

    Includes options for the look & feel of a survey, including different colors, fonts, layouts, etc.

    Category average: 7.3

  • Custom logo/branding

    Allows the user to include their company logo (rather than the survey vendor’s logo) and/or create a company template so that branding is consistent across multiple surveys.

    Category average: 7.9

  • Changes to live survey

    Users can make changes to live surveys after they are published.

    Category average: 8.5

Areas for Improvement

  • Custom reports

    Allows users to report on custom metrics, choose which metrics to include in a report, run reports with advanced segmentation and/or customize the look and feel of a report.

    Category average: 7.9

  • Multiple question types

    Supports a variety of question types, such as multiple choice, select all that apply, ratings, text responses, etc.

    Category average: 8.7

  • Question design help

    Includes educational material about question design for research, such as tips, recommendations, and information about best practices.

    Category average: 8.3

Great platform and vendor to work with

Use Cases and Deployment Scope

Insocial - Feedback Solutions is being used to capture insights on Customer Satisfaction and Sentiment of our customers in a centralized way. This helps to understand what goes well and what might need improvement. Both on an individual customer level as on a more strategic level on product and services. We use customer surveys, automation and reporting to capture and understand NPS, CSAT, NLS, and written feedback.

Pros

  • Great customer / end user experience. Nice Look & feel
  • Excellent customer service and support
  • Continuously working on improvements based on customer feedback
  • Nice reporting

Cons

  • Survey creation could be easier, although as a customer I did not really feel this pain as our CSM [...] fully unburdoned us
  • I had some comments about the closed loop feedback process and email notification look&feel, however they've already addressed this feedback in the last year with product updates.

Return on Investment

  • We have been able to track an upward trend in our global NPS where we could not do this before.
  • We now have more insights on amazing CSAT scores on our services, which also increase Employee Experience
  • We have been enabled to act more directly on customer feedback that drives customer satisfaction and sales or prevents churn

Usability

Alternatives Considered

CustomerGauge