Insocial - Feedback Solutions vs. Qualtrics XM for Strategy and Research

We are an international organization that operates in multiple geographies and for us the solution works quite well. Insocial - Feedback Solutions itself is still a relatively small organization, but that has actually not been an issue at all. They're very flexible and helpful as a supplier. There was a close cultural fit between our 2 organizations, which made it into a success. If you are looking for a solution and partner to capture recurring customer sentiment and measure things like NPS, NLS, CSAT, CES and open feedback by using short and concise surveys that also drill down on those scores Insocial - Feedback Solutions can be a great fit.

Incentivized

Qualtrics is a good medium for creating surveys and getting analytics back for it. I think it's easy to learn if you are in the business of creating surveys or if it's part of your studies. It can be a little overwhelming for a brand new user who has never created a survey for the first time. So onboarding could be better.

• Great customer / end user experience. Nice Look & feel
• Excellent customer service and support
• Continuously working on improvements based on customer feedback
• Nice reporting

Incentivized

• Qualtrics CoreXM is easy to use for quick one-time surveys or for measuring opinions over time
• It's great for sending/managing RSVPs for meetings or other gatherings or to collect important data like Conflict of Interest declarations.
• Qualtrics CoreXM's reporting and crosstab functionality is beefy and gets better all of the time. I'm always amazed at how easy it is to generate reports for sharing my survey response data and research.

Incentivized

• Survey creation could be easier, although as a customer I did not really feel this pain as our CSM [...] fully unburdoned us
• I had some comments about the closed loop feedback process and email notification look&feel, however they've already addressed this feedback in the last year with product updates.

Incentivized

• The collaborate feature can be clunky and sometimes we have to remove access and add a person back in for them to see the survey in their lists
• We have a contract through our university and more than one person has created their account in the wrong place, causing some administrative headaches as that is fixed so that we can collaborate on surveys with them.
• I wish it was easier to organize my surveys into folders, there should be a more efficient way to do that.

Incentivized

I was impressed a couple years ago when two heads of market research at Fortune 500 companies told me about them, and I've been even more impressed with the advancements I've seen in the last year. I like where the company is headed, and I look forward to using them again in a future role.

In general it is a very intuitive platform that does not require much training to start working with. Especially for reporting users that are focussed on the results and insights. The CSM team and support department are also very helpful in case you do run into any questions.

Incentivized

All the menus are very user friendly and intuitive. I can always find exactly what I'm looking for and can change anything I need to with ease. All the elements of the survey are adjustable with very little effort and without confusion.

Whenever we have had an issue with trying to figure out how to do something (even though the documentation is incredibly well put together) we have asked Qualtrics support and have always received our answer nearly immediately (I think in maybe 10 times, only once did a support person need to call us back). Qualtrics support is dedicated to solving customer issues right, and in the first contact, if at all possible

I still use it. It does everything you need an online survey to do. From heat mapping to complex skip logic and display logic. I use it weekly and it never disappoints

I like being able to easily integrate new colleagues by simply giving them a log in user name and password

There are multiple solutions that offer similar things. In the end the cutural fit with the vendor made the difference. As a foundation for future collaboration this felt as the best choice and it has proven to be a great choice since. Developments in the product have proven to be fast and based on our feedback, which makes for a great partnership and experience.

Incentivized

]Qualtrics] CoreXM is great if you want something that is a little more [long] lasting and impactful than a simple survey engine, but aren't quite ready for something that is a long term sustainable program. I would put [Qualtrics] CoreXM squarely in the large, defined project phase. CX is more of the program phase, and other lessor vendors are great for the pre-project definition phase

Incentivized

• We have been able to track an upward trend in our global NPS where we could not do this before.
• We now have more insights on amazing CSAT scores on our services, which also increase Employee Experience
• We have been enabled to act more directly on customer feedback that drives customer satisfaction and sales or prevents churn

Incentivized

• Increased productivity due to the highly intuitive user-interface and template saving capabilities.
• Reporting and analytics are extremely valuable. Our team can track responses and share feedback/results extremely quickly.
• If a user has created a great template, they can share to external teams quite easily. It helps other departments!

Incentivized