Good at what it does not everything
Use Cases and Deployment Scope
I use Instagram for Business to help me manage multiple different client accounts and to help me see deeper analytics about our posts: how well they were doing, where the audience came from, that kind of information, so that we can identify trends, successes, and areas of improvement. I have done a little bit of ad spend on various things.
Pros
- It presents information in an easy-to-understand way, like with simple charts or graphs, based on the information it has.
Cons
- I wish it had a wider range of customizability where I could select which metrics matter to me and then track those specifically over a wider sample size or time frame.
Return on Investment
- It has allowed us to quantify the value of our social media from a sponsorship perspective.
- It has allowed me to prove my worth as a marketing consultant to another client.
Usability
Other Software Used
Anthropic Claude, Asana