Name: iPresso
Author: encja.com

Help Desk

Web and Video Conferencing

Customer Support

Augmented Reality Development

Development

Alumni Management

Education

Business Intelligence (BI)

Collaboration

Enhanced 911 (E911)

Environmental Health and Safety (EHS)

Manufacturing Execution

Project Portfolio Management

Workflow

Enterprise

Accounting

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Referral

Employer of Record (EOR)

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

AI Governance

Application Lifecycle Management (ALM)

Cloud Storage

Continuous Delivery

Converged Infrastructure

Custom Software Development Services

Data Catalog

Data Center Virtualization

Data Fabric

Fraud Detection

Function as a Service (FaaS)

IT Asset Disposal

IT Asset Management

Integration Platform as a Service (iPaaS)

Managed File Transfer (MFT)

Managed Hosting

Mobile Device Management (MDM)

Network Behavior Analysis

Network Performance Monitoring

Network Traffic Analysis (NTA)

Security Analytics

Software Composition Analysis (SCA)

Threat Intelligence

Unified Endpoint Management (UEM)

Information Technology

A/B Testing

Ad Serving & Retargeting

Affiliate

All-in-One Marketing

App Store Optimization (ASO)

Audience Engagement

Audio Editing

Blogging

Contact Management

Content Management

Creative Collaboration

Email Marketing

Marketing Automation

Social Media Analytics

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Job Site Management

Project Management

Professional Services

Call Recording

Customer Relationship Management (CRM)

Sales

Cloud Infrastructure Entitlement Management

Data-Centric Audit Protection (DCAP)

Security

Chiropractic

Revenue Cycle Management (RCM)

Simulation

Vertical-Specific

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Complex User Interface: Some users have found the user interface of iPresso to be complex and initially confusing. They mentioned that it took time for them to get used to it, but it was still a drawback in terms of ease of use.

Hidden Features and Configuration Settings: Several users felt that certain features and configuration settings in iPresso were too hidden or embedded in the application, making them difficult to find or operate without assistance from iPresso staff. This lack of accessibility hindered their ability to fully utilize the software independently.

Lack of Agile Reactions: It has been noted by reviewers that iPresso does not allow for quick adjustments and agile reactions to new business opportunities. Changes to the system require time to be introduced for all users, which can limit flexibility and responsiveness in dynamic market situations.

Wide range of features and customization options: Users have praised iPresso for its wide range of features and customization options, allowing them to tailor the software to their specific needs in the VOD industry. Several reviewers have mentioned that this flexibility has been beneficial in meeting their business requirements.

Intuitive interface: Reviewers have appreciated iPresso's intuitive interface, which has made it easy for them to navigate and utilize the various complex possibilities of the system. They have found the user experience to be straightforward and user-friendly, enabling them to quickly understand and make use of the software's capabilities.

Responsive customer service: Many users have commended iPresso's customer service, stating that the support team is responsive and provides quick responses to their requests and inquiries through multiple channels. This prompt assistance has been valuable in resolving issues and ensuring a smooth experience with the software.

iPresso has proven to be an invaluable tool in the Media and Entertainment industry, effectively managing, organizing, and analyzing large volumes of data. Users have found that iPresso greatly improves communication with clients, leading to increased customer loyalty and regular consumption of content from the platform. With its intuitive software, businesses are able to understand online client needs, collect data, and execute repetitive marketing tasks efficiently.

One of the key business problems solved by iPresso is the reduction of manual oversight by teams. The software efficiently handles repetitive tasks in the background, freeing up valuable time for teams to focus on other important aspects of their work. Additionally, iPresso's ease of setup and availability of support make it a valuable tool for managing communication and client behavior across multiple channels.

Another significant benefit is the ability to generate, nurture, and pass leads to CRM systems seamlessly. This contributes to successful sales efforts by ensuring that all potential leads are captured and integrated into the sales pipeline. Additionally, iPresso's Automation Scenarios feature has tremendous potential in automating marketing workflows and processes. Although beginners may require assistance from the support team to fully utilize this feature, it provides immense value once implemented.

Furthermore, iPresso addresses the need for businesses to stay up-to-date with regular updates and improvements. The software consistently releases updates that bring significant improvements to mail templates, landing pages, and third-party integrations. This ensures that users have access to the latest features and functionalities compared to other solutions on the market.

In terms of customer support, iPresso is highly regarded for its exceptional service. Users have reported receiving assistance with complex cases and planned integrations with other systems. While strategic support may not be available for those with little database management experience, external agencies can provide additional services in this area.

Overall, iPresso helps businesses solve critical challenges such as time management, organizing content and clients effectively while providing easy access to reliable support. Its functionality and adaptability have made it a preferred solution for various businesses, including webshops, travel agents, and bars, enabling them to stay in touch with clients and attract attention beyond just using Facebook.

iPresso is a comprehensive marketing automation platform that offers a range of tools to streamline and optimize marketing communication. The platform integrates multi-channel communication with digital and conversational marketing to provide a 360-degree marketing automation solution. It allows for communication across various channels, including email, SMS, web push notifications, banners, printing and website content.

One notable feature of iPresso is its ability to personalize customer engagement at scale through the use of detailed behaviors, attributes, advanced segmentation and micro-segments. This enables businesses to deliver personalized messages simultaneously to thousands of recipients via customized emails and notifications based on visitor behavior in real-time.

iPresso offers two editions; the Enterprise edition for larger companies which includes industry-specific solutions such as FMCG financial services eCommerce media entertainment travel education amongst others; while Small Business edition caters primarily for small-scale businesses. Additionally, the software allows users to collect customer feedback by conducting opinion polls using their preferred mode of communication channel thereby offering an end-to-end package that delivers value across all business sectors it serves.

iPresso is a marketing automation platform that offers personalized communications with customers, loyalty and coupon programs, multi-channel marketing campaigns, lead nurturing, personalization, and CRM integrations.

Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.

Professional

ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.

Starter

Plus

iPresso

70% of marketers say Marketing Automation software is critical to their goals. Find the right tool for you.

The Buyer's Guide to Marketing Automation

Marketing Automation is a subset of Enterprise Marketing Management. Marketing automation software nurtures leads with relevant content, and then routes prospects to a sales rep at the optimal point in the buying process. Key functionality includes:

- Automated marketing campaigns & click tracking
- Email, landing pages and online registration pages
- Lead scoring, lead nurturing & lead management
- Analytics and reporting

The iPresso company.  We design, produce and deliver enterprise class systems and applications mainly base on SaaS model. We belive that friendliness and well done user experience in connection with Big Data makes life easier and people happier.
Our specialities are marketing management systems (e.g. Marketing Automation - iPresso) and mobile management systems (e.g. innovative dispatchers with GIS and GPS).

encja.com

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

Lead nurturing automation

Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.

Lead scoring and grading

Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.

Data quality management

The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.

Automated sales alerts and tasks

The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.

Lead segmentation and distribution

Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

Calendaring

The software helps users maintain a calendar of all marketing activities.

Event/webinar marketing

Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

Social sharing and campaigns

Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.

Social profile integration

The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.

Role-based workflow & approvals

Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.

Customizability

Users can customize their instance with features like custom fields and custom objects.

Integration with Salesforce.com

The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with Microsoft Dynamics CRM

The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with SugarCRM

The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Third-party software integrations

Integration functionality with third-party or in-house systems.

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iPresso

Overview

What is iPresso?