TrustRadius: an HG Insights company

What is Maxim CRM by ISD?

Maxim CRM is a membership and direct marketing system developed by ISD. According to the vendor, it aims to streamline customer relationship management and membership processes for businesses of all sizes. The system is used in various industries, including the gaming sector, education, marinas, hotels, and health clubs.

Key Features

CRM Systems: According to the vendor, Maxim CRM offers a comprehensive CRM system that allows businesses to gain a comprehensive view of their customers' needs, preferences, and behaviors. This, in turn, enables businesses to personalize marketing strategies and deliver better customer experiences, potentially boosting loyalty and satisfaction.

Membership Management: According to the vendor, Maxim CRM goes beyond traditional CRM systems by integrating membership management functionalities. The system simplifies the member lifecycle, from registration to engagement and retention. This feature is particularly beneficial for businesses in heavily regulated sectors like gaming, as it can enhance engagement and retention rates while reducing administrative overhead.

Secure Data Management: According to the vendor, Maxim CRM prioritizes data security in the digital landscape. The system ensures that sensitive customer and member information is safeguarded at every step. The vendor claims to be accredited with ISO 27001:2013, a global standard for effective information management, demonstrating their commitment to protecting data in the event of a breach.

Marketing Automation: According to the vendor, Maxim CRM equips businesses with tools to enhance their marketing efforts. The system enables the delivery of targeted email and SMS campaigns, personalized offers, and timely communications. The system also provides analytics and reporting capabilities, allowing businesses to gain insights into campaign performance, member engagement, and revenue generation.

Videos

Technical Details

Technical Details
Mobile ApplicationNo

FAQs

What is Maxim CRM by ISD?
ISD Group headquartered in Portsmouth, Hampshire offers their flagship CRM product, MAXIM, which for a CRM tends to focus on marketing activities. It helps teams, who may not be natural marketers, to deliver highly-targeted marketing, to reduce error and reduce costs. It boasts users among operators in the retail leisure and gaming sectors, such as BJs, Merkur, Carlton, Majestic and Club 3000, who target customers at both central and local levels.