KeyMetric

The vendor states KeyMetric delivers real-time information used to quickly pinpoint the source, campaign, and keyword for every phone call, and measure customer engagement across digital, mobile, and offline channels.

For many companies, phone calls remain critical to their everyday business success. Whether it's to gather additional information or make the purchase; consumers want to connect in a more personal manner. Without knowing which marketing investments are generating phone calls, users could be wasting 50% or more a marketing budget on advertising and keywords that fail to produce calls, engagements and revenue.

The vendor states they offer toll-free and local phone number call tracking in over 60 countries around the globe.