Konnecto

Konnecto offers a prescriptive marketing platform that provides consumer brands with daily recommendations on how to increase their online sales bystudying their competitors’ journeys and identifying path-to-purchase vulnerabilities.

Konnecto is a consumer intelligence platform designed to provide o consumers' needs and digital behavior while ensuring personal privacy for users. The company's software provides brands a deeper understanding of their customers by collecting and analyzing personal private data from multiple platforms, building detailed profiles on each customer, enabling corporate clients and brands to avail insights and correlative data that aid them to build future marketing campaigns and sponsorship.Konnecto

The Konnecto platform maps a path to purchase of consumers that converted with your competitors. This is done by reverse-engineering the entire digital footprint of consumers, in order to surface all of the touchpoints and behaviors that took place at every stage of the journey- from awareness to conversion.

Konnecto identifies vulnerability points in the journeys that have the highest impact on losing consumers with high purchase intent, understanding which gaps are crucial, and removing ones that won’t have an impact on sales KPIs. Based on the impactful vulnerabilities that Konnecto surfaces every day, each team receives multiple actionable recommendations across the digital marketing pie, aimed to close the gaps and resulting in significant improvement in CAC and sales KPIs