Kwanzoo

Kwanzoo provides B2B pipeline growth solutions to mid-market software and IT services companies, and B2B SaaS startups. Kwanzoo is headquartered in the SF Bay Area, with a global team across the USA, EU and India. A provider of Account-Based Marketing (ABM) solutions, in 2023, the company introduced their growth platform that brings together ABM, visitor identification, and buyer-level resolution technologies and tools, to drive more pipeline and revenue for B2B companies.

Platform Overview:

Kwanzoo's B2B pipeline growth platform is designed to simplify and unify the pipeline development process across all platforms and tools in the go-to-market (GTM) tech stack.

Key Features:

Buyer Identity Resolution: Generates warm leads with full PII directly from a website, including work email, phone, and LinkedIn URL.

Unified Intent: Delivers in-market accounts with buying signals, enabling Sales Development Representatives (SDRs) with actionable data that generates more meetings and increases pipeline.

Account-based Advertising: Deliver targeted display ads to a list of key accounts using first party audience data. Track attribution of individual leads to ads served into specific target accounts. Measure effectiveness of media spend with rich and deep dashboards and insights.

Intent Data Integration: Combine multiple intent data sources for prioritizing the right accounts, enabling 1:1 targeted ads and personalized engagement with prospects by SDRs.

Marketing and Sales Alignment: Achieve alignment through "Single Pane of Glass" dashboards, providing critical visibility for leadership of all sales and marketing activities around a set of key accounts, thus facilitating pipeline and revenue growth.

Strategic Services and Customer Success Support: Kwanzoo’s SaaS platform comes with strategic services and comprehensive customer success and support. Customers can set up in-house, outsourced, or agency teams directly on the platform.

An Entry-Level Solution - SiteStop by Kwanzoo:

SiteStop by Kwanzoo helps uncover new individual buyers with full contact information directly off your website. It enables SDRs and Sales with actionable data to drive more pipeline.

Real Buyer Identification: De-anonymizes USA site visitor traffic, increasing website lead volume.

Personalized Sales Messaging: SiteStop provides full contact information on individual buyers, along with account details, and complete buyer journeys. SDRs can initiate highly personalized engagement with prospects to generate more meetings and active sales opportunities.

Integration with MAP and CRM Tools: Integrates with marketing automation platforms like Marketo, Hubspot, Pardot, Eloqua, Zoho, ActiveCampaign, and others, as well as CRMs, including Salesforce.

SiteStop by Kwanzoo comes with a 14-day POC (with no obligation). Its modular pricing enables B2B companies to start small with buyer resolution capabilities, and scale up over time, to drive optimal pipeline and revenue growth.