Name: Lately
Author: Lately

Help Desk

Web and Video Conferencing

Customer Support

Changelog

Mind Mapping

Development

Audit

Business Intelligence (BI)

Calibration Management

Collaboration

Communications Platform as a Service (CPaaS)

Embedded Business Intelligence (BI)

Environmental, Social, and Governance (ESG)

Interactive Voice Response (IVR)

Enterprise

Accounting

Payment Gateway

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Onboarding

HR Management

Payroll

Recruitment Automation

Succession Planning

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Cloud Storage

Data Observability

Desktop Outsourcing

Electronic Data Interchange (EDI)

Fraud Detection

IT Service Management (ITSM)

Industrial IoT

Integrated Development Environment (IDE)

Integration Platform as a Service (iPaaS)

Managed Print

Metadata Management

Network Access Control (NAC)

Network Function Virtualization (NFV)

Network Performance Monitoring

Relational Database Management Systems

Remote Support

Security Awareness Training

Solid State Drives

Static Application Security Testing (SAST)

Traffic Switching

Virtual Private Network (VPN)

VoIP Monitoring

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Business Card Scanning

Content Management

Digital Analytics

Email Management

Email Marketing

Marketing Automation

Marketing Resource Management

Presentation

Real-Time Interaction Management

Social Media Management

Survey & Forms Building

Video Streaming

Web Analytics

Webinar

Marketing

Business Caller ID

Project Management

Professional Services

Customer Relationship Management (CRM)

Lead Generation

Sales Email Tracking

Sales

Certificate Lifecycle Management

Security

Forestry

HIPAA Compliance

Home Health Care

Insurance Agency Management

Vertical-Specific

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### Social Media Strategy
Users appreciate Lately's ability to streamline the process of uploading photos and videos across various social media platforms, such as LinkedIn, Facebook, and Instagram. The platform's user-friendly interface allows for easy scheduling of posts, enhancing visibility and engagement with a wider audience. Additionally, users find the platform's features helpful in growing their social media communities efficiently.

### Content Creation and Management
Reviewers consistently highlight Lately's content creation and management as a valuable tool for small organizations and individuals without dedicated marketing teams. Users appreciate the ease of scheduling social media posts from blog content and the ability to customize posts for different platforms. While some users mention minor issues like excessive post suggestions or occasional bugs in the queue feature, overall, Lately's content creation and management functionality is seen as a beneficial asset for enhancing social media presence and engagement.

### Time Management and Efficiency
Users consistently praise Lately's time-saving features and efficiency in managing social media posts. They appreciate the ability to schedule posts ahead of time, optimize content for various platforms, and generate multiple social media post options effortlessly. The platform's capability to learn user preferences and trends, while ensuring posts reach a wider audience without affecting algorithms, has been a significant time-saving benefit for users. Additionally, the streamlined process of uploading photos and videos across different social media platforms has been highlighted as a valuable time-saving feature by reviewers.

### AI and Automation in Social Media
Users have expressed a mix of opinions regarding Lately's AI and automation in social media capabilities. While some users praise the platform for its efficiency in generating social media posts and scheduling content, others have found a learning curve in utilizing the AI features effectively. The general consensus seems to be that Lately's AI and automation tools offer valuable assistance in streamlining social media tasks, but may require some time and effort to fully leverage their potential.

### Platform Integration
Users have highlighted the time-saving benefits of Lately's platform integration, particularly in scheduling a high volume of social media posts efficiently. The ability to schedule posts across various platforms, including Instagram, has been praised for streamlining content distribution processes. Additionally, the feature that automatically generates multiple social posts from a single blog post or video has been commended for its effectiveness in maximizing reach and engagement. Despite some minor suggestions for improvement, overall, users seem to find Lately's platform integration capabilities to be a valuable asset in their content management workflows.

Users have made several recommendations for Lately based on their experiences. The three most common recommendations are as follows:

1. Users suggest that businesses with a heavy social media presence should consider checking out Lately. This recommendation is based on the belief that Lately is valuable for managing and organizing social media content effectively.

2. Some users recommend Lately to those who are interested in AI-powered marketing. They believe that Lately's AI capabilities can be beneficial for businesses looking to enhance their marketing efforts and streamline their processes.

3. Users appreciate the convenience of uploading photos and videos to any social media platform with Lately. They find this feature useful for seamlessly sharing visual content across various platforms.

In addition to these recommendations, users also highlight the usefulness of Lately for streamlining marketing efforts and collaborating with top professionals in the field.

User-Friendly Interface: Many users have praised Lately for its user-friendly interface, which makes scheduling social media posts simple and intuitive. The platform's easy-to-navigate design allows users to quickly understand how to use the software efficiently without any extensive training or technical knowledge.

Time-Saving Features: Numerous reviewers have highlighted Lately's time-saving features as a significant advantage. The ability to generate hundreds of social media posts from their content in just a few hours has been particularly valuable for users who previously spent days on this task. Lately's AI-powered copy generation tool, which provides around 30 post options based on blog post URLs, further enhances productivity for small organizations without dedicated marketing staff.

Comprehensive Social Media Management: Users appreciate that Lately offers a comprehensive set of tools for managing social media content. From calendar-based scheduling and creating posts from articles and blogs to automatic handling of transcribing audio and video content, Lately streamlines the entire process. This multifunctionality saves users time by eliminating the need for multiple platforms or manual tasks like uploading photos and videos to different social media platforms individually.

Inconsistent Post Queue: Some users have experienced bugs with the queue feature in Lately, where posts would unexpectedly jump back to their original order when attempting to reorganize them. 

Limited Customization of Pipelines: Users have expressed a desire for the ability to add several pipelines that work independently of each other, allowing for different types of content to be published on different schedules. 

Less Helpful Compared to Other Tools: According to some users, Lately is not as helpful as other tools like Copy AI and Word Tune. They feel that it sometimes provides too many posts and requires manual deletion, making it less efficient compared to its competitors.

Users of Lately have found the software to be invaluable in streamlining their Instagram posting process. By allowing them to schedule posts ahead of time, Lately saves users a significant amount of time and effort. What sets Lately apart from other apps is its ability to seamlessly integrate with Instagram's algorithm, ensuring that posts from third-party platforms still reach their intended audience. This has resulted in improved social media presence for users who can now focus on creating high-quality image content and maintaining a consistent posting schedule.

In addition to simplifying Instagram posting, Lately's time-saving features have allowed users to reallocate their time to revenue-driving activities within their business. By minimizing the time spent on writing copy, users are able to maximize the effectiveness of their website content and blog posts. The AI feature in Lately has received praise for its ability to automatically identify ideal phrases or sentences from blog posts, making it easier for users to create LinkedIn or Twitter posts without manually studying the text. Although some autogenerated posts may not align perfectly with users' writing style, they can easily be deleted before sharing.

Another key use case of Lately is its ability to optimize social media posts for messaging, branding, and keywords. Over time, the platform learns and adapts to users' preferences, providing them with personalized recommendations for enhanced social media engagement. Users appreciate the convenience of being able to effortlessly post to multiple platforms simultaneously, saving them valuable time and effort.

Lately's comprehensive content management and marketing features consolidate various social media tools into one platform. This centralized location allows users to streamline project management, content generation, and accountability practices. With Lately, users no longer have to switch between multiple tools and platforms, resulting in increased efficiency and productivity.

Overall, Lately provides users with a range of valuable use cases: from saving time and effort by scheduling Instagram posts ahead of time to optimizing social media engagement through personalized suggestions. By integrating various features into one platform, Lately enhances users' social media presence while allowing them to focus on other revenue-driving aspects of their business.

Professional

Business

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Lately

Social media management applications are software tools that allow organizations to manage social media-related activities across the enterprise. Although several of these tools attempt to handle the full range of social-related activity, many have particular strengths in one or more areas and companies often use more than one product to manage social media efforts.

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

Boolean keyword searches

Users can build complex keyword searches to surface and analyze the right set of social media conversations.

Filtering out noise/spam

Users can filter out irrelevant search results through excluded keyword terms and other measures.

Sentiment analysis

The tool offers natural language processing to automatically assign positive, negative or neutral sentiment to each post. Users often have the ability to manually change the sentiment.

Broad channel coverage

The tool monitors multiple social channels, as well as blogs, forums, news sites and other websites.

Publishing

Scheduling posts to various social media channels and profiles from one interface.

Content planning and scheduling

Users can easily plan content and schedule posts to various social media channels and profiles from one interface.

Audience targeting

Users can target posts to audience members based on geolocation and other demographics.

Content optimization

The tool can suggest content, as well as the best days and times for content publication and customer engagement.

Workflow management

Users can share assets through asset libraries, assign tasks, and approve or edits posts through the tool’s interface.

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

Automated routing and prioritization

Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.

Customer interaction histories

Users can view the entire customer conversation history when responding to a mention.

Bulk actions

Users can streamline workflow by taking bulk actions on multiple posts at once, such as archiving mentions, assigning tasks, or labeling sentiment.

Using the software to increase customer engagement and grow customer base via social media channels.

Lead generation

Users can discover and engage with new prospects, based on certain parameters.

Content marketing

Users can discover content from social media conversations and leverage it in marketing materials.

Paid media management

Users can manage and optimize paid social media posts across different channels.

Campaigns and promotions

Users can create campaigns on social media channels, such as contests, sweepstakes, apps, tabs and quizzes.

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

Twitter

The software allows users to monitor, publish and respond via Twitter.

Facebook

The software allows users to monitor, publish and respond via Facebook.

LinkedIn

The software allows users to monitor, publish and respond via LinkedIn, including Groups.

Google+

The software allows users to monitor, publish and respond via Google+.

Instagram

The software allows users to monitor, publish and respond via Instagram.

Pinterest

The software allows users to monitor, publish and respond via Pinterest.

YouTube

The software allows users to monitor, publish and respond via YouTube.

Reporting/analytics

Campaign success analytics

Users can analyze the success of campaigns through metrics such as likes, shares, retweets, followers, clicks and conversions.

Real-time tracking

The tool tracks mentions and comments in real-time.

Competitor analysis

Users can compare themselves to competitors based on brand mentions, customer engagement and sentiment.

Account management

Users can manage access to multiple social media accounts.

Role-based user permissions & privileges

Permissions to perform actions or access social accounts are assigned to roles, which are then assigned to users, reducing complexity of administration.

Mobile access

Users can effectively use the software through a mobile or tablet device.

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