Refine Targeting Fast with Better Market Insight
Use Cases and Deployment Scope
The sales team was already getting opportunities through our own network, but there was a limit to how far that could take us. We needed more reach into PR and communications teams without [...] or the senior team spending their week on first contact.
Pros
- They did not treat [...] like a standard software product. There is quite a bit to understand around how PR teams find journalists, track coverage and show the value of their work. The better conversations came when Leadium gave that context some room instead of trying to rush through it.
Cons
- I think we could have spent more time at the start deciding which parts of the PR market to test first. We worked some of that out as we went, rather than having it all clear from day one.
Return on Investment
- There are more qualified conversations in front of us, which is the main thing. We have also picked up useful feedback from people who know this market well. Some of it confirmed what we thought. Some did not.
Usability
Other Software Used
LinkedIn Sales Navigator
