Name: LookLook
Author: Spark Ideas

Communications Outsourcing

Help Desk

Web and Video Conferencing

Customer Support

Innovation Management

Development

Business Intelligence (BI)

Collaboration

Enterprise Feedback Management

Interactive Voice Response (IVR)

Manufacturing Execution

Payment Facilitation

Supply Chain Management

Enterprise

Accounting

CTRM

Corporate Performance Management (CPM)

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Course Authoring

HR Compliance

HR Management

Payroll

Professional Employer Organizations (PEO)

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Cloud Storage

Enterprise Flash Array Storage

File Sync and Share

Fraud Detection

High Availability Cluster

In-Memory Databases

Integration Platform as a Service (iPaaS)

Internet Security

Network Operating Systems

Network Performance Monitoring

Remote Monitoring and Management

SaaS Management

Software Defined Storage (SDS)

Threat Hunting

User Virtualization

Wireless LAN

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Digital Signage

Email Deliverability

Email Marketing

Graphics

Headless CMS

Marketing Automation

Online Reputation Management

Retail Media Advertising

Social Media Management

Social Media Publishing

Survey & Forms Building

Technology Review

Web Analytics

Marketing

Field Service Management

Project Management

Professional Services

Customer Relationship Management (CRM)

Social Commerce

Sales

Intrusion Detection

Security

Auto Repair

Building Information Modeling (BIM)

Construction Management

HIPAA Compliance

Homeowner's Association (HOA) Management

Insurance Agency Management

Investment Portfolio Management

Law Practice Management

Legal Billing

OSS/BSS (Operations Support/Business Support)

Retail Analytics

Vertical-Specific

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LookLook, provided by Spark Ideas LLC, is an end-to-end platform that offers customized insights and research services for businesses. According to the vendor, it caters to businesses of all sizes, from small startups to large corporations, and is utilized by professionals in market research, brand management, product management, marketing management, and advertising agencies.

## Key Features

**Customized Insights Channel**: LookLook provides a customized insights channel that delivers real-time intelligence for businesses. It serves as a platform where highly qualified participants can answer questions and provide strategic inspiration.

**End-to-End Platform**: LookLook is a comprehensive end-to-end platform that handles the entire research process, from participant recruitment to analysis and reporting. The platform offers tools to organize participants into sub-groups, create study topics and questions, and design quantitative surveys. It also facilitates team collaboration, verbatim tagging, multimedia library mining, and data export for report generation.

**DIY Insights Solution**: LookLook offers a user-friendly DIY insights solution for businesses who prefer to conduct their own research. The platform is designed to be intuitive and does not require extensive training. Additionally, businesses can opt for white glove service to customize their channel according to their branding preferences.

**Full-Service Option**: For businesses with limited time or resources, LookLook provides a full-service option. The vendor's team of recruiters, moderators, and analysts handle all aspects of the research process, from study design to participant engagement. The findings are then summarized in a comprehensive multimedia report that includes actionable recommendations.

**Global Reach**: LookLook conducts research on a global scale, serving clients worldwide. The platform has integrated with WeChat, allowing Chinese participants to seamlessly engage with LookLook without leaving their native app. Furthermore, LookLook is available in multiple languages, including Mandarin, Korean, Japanese, French, German, Spanish, Russian, Polish, Hindu, Arabic, and Portuguese.

**WeChat Integration**: LookLook's WeChat mini program enables engagement with luxury buyers in China, moderated by native Chinese speakers. The vendor emphasizes that the recruitment process is trusted by leading luxury brands, ensuring the participation of high-quality individuals.

Essentials

Advanced

Team Edition

Research Edition

QuestionPro

Alchemer (formerly SurveyGizmo) is an online survey tool that helps companies design surveys and collect and analyze data. Features include branding, logic & branching, mobile surveys, question types, and reporting.

Collaborator

Professional

Full Access

Enterprise and Business

Alchemer

LookLook

Market Research

Spark Ideas

Tools and techniques that enable qualitative and quantitative research into consumer markets.

Competitor and Industry Benchmarking

Enables users to compare their performance against specific competitors or their industry as a whole. This may include cross-channel traffic, audience engagement, market share, tech stacks, strategy, etc.

Competitor Research

Quantitative and qualitative tools that are used to identify competitors and assess their strengths and weaknesses, with a view toward identifying competitive advantages and opportunities for improvement.

Web Traffic Analysis

The ability to analyze, segment, and track competitive web traffic with usage metrics based on traffic share, pricing, paid search, demographics, geographic region, customer journeys, engagement, user sentiment, etc.

Consumer Feedback

The ability to collect feedback from customers, prospects, focus groups, interviewees, etc.

Competitor alerts

Alerts notify users when their competitors have entered a new customer segment, modified their strategy, incorporated new products or services, changed their prices for specific products, etc.

Market Insights and Reports

Reports, newsfeeds, and information related to events, industry trends, or competitive insights.

Financial Research

The most important features for the effectiveness of a financial research platform

Public Company Data

The ability to access fundamentals, earnings, or other information through company filings and other sources

Private Company Data

The ability to access fundamentals, earnings, or other information for companies that are not publicly listed

Industry and Sector Research

The quality and completeness of analyses and research on the overall performance and outlook of specific sectors and industries

Industry-Specific Information

The quality and completeness of industry-specific information, e.g., the progress or success of clinical trials in the pharmaceutical industry

Independent Research Access

The ability to access third-party analyses, e.g., Morningstar reports

Search Tools

The quality and effectiveness of tools to help locate specific and relevant information within the platform

Sales Intelligence Data Standards

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

Contact information

Information about individual contacts is available and high quality.

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LookLook

Overview

What is LookLook?